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  • 84.6” (diag) X950B Flagship 4K Ultra HD TV
    Item: XBR-85X950B
    4.25

    Model Features: 4K Ultra HD1, Motionflow™ XR 960, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®5, X-tended Dynamic Range PRO with 3x brightness range3, TRILUMINOS™ display, HDMI support for next gen 4K players and services4

    In Stock
    $ 24,999.99

    Special Offers

    • Free VIP consultation and on-stand or on-wall
      installation with purchase. Wall bracket sold separately.
      Please expect a phone call prior to shipment.
      Need help? Call 1-877-295-7669.
    • Free shipping on all orders of $25 and up.
  • Sale
    65” Class (diag) X950B Flagship 4K Ultra HD TV
    Item: XBR-65X950B
    4.6667

    Model Features: 4K Ultra HD1, Motionflow™ XR 960, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®5, X-tended Dynamic Range PRO with 3x brightness range3, TRILUMINOS™ display, HDMI support for next gen 4K players and services4

    In Stock
    $ 5,999.99
    $ 7,999.99

    Special Offers

    • Get a free 4K Ultra HD Media Player (FMPX10) with purchase ($699.99 value).
    • Earn 10,000 bonus reward points on this purchase (a $100 value). Discover Sony Rewards>
  • Sale
    78.6” (diag) X900B Premium 4K Ultra HD TV
    Item: XBR-79X900B
    3.4545

    Model Features: 4K Ultra HD1, Motionflow™ XR 960, media up-scaled to 4K quality1,2, iconic design with front speakers, wireless HD streaming with built-in Wi-Fi®5, TRILUMINOS™ display, Dynamic Edge LED with X-tended Dynamic Range3, HDMI support for next gen 4K players and services4

    In Stock
    $ 6,999.99
    $ 8,999.99

    Special Offers

    • Get a free 4K Ultra HD Media Player (FMPX10) with purchase ($699.99 value).
    • Earn 10,000 bonus reward points on this purchase (a $100 value). Discover Sony Rewards>
  • Sale
    64.5” (diag) X900B 4K Ultra HD TV
    Item: XBR-65X900B
    4.2174

    Model Features: 4K Ultra HD1, Motionflow™ XR 960, media up-scaled to 4K quality1, 2, iconic design with front speakers, wireless HD streaming with built-in Wi-Fi®5, TRILUMINOS™ display, Dynamic Edge LED with X-tended Dynamic Range3, HDMI support for next gen 4K players and services4

    In Stock
    $ 3,499.99
    $ 4,999.99

    Special Offers

    • Get a free 4K Ultra HD Media Player (FMPX10) with purchase ($699.99 value).
    • Earn 10,000 bonus reward points on this purchase (a $100 value). Discover Sony Rewards>
  • Sale
    54.6” (diag) X900B Premium 4K Ultra TV
    Item: XBR-55X900B
    4.0714

    Model Features: 4K Ultra HD1, Motionflow™ XR 960, media up-scaled to 4K quality1, 2, iconic design with front speakers, wireless HD streaming with built-in Wi-Fi®5, TRILUMINOS™ display, Dynamic Edge LED with XDR3, HDMI support for next gen 4K players and services4

    In Stock
    $ 2,499.99
    $ 3,999.99

    Special Offers

    • Get a free 4K Ultra HD Media Player (FMPX10) with purchase ($699.99 value).
    • Earn 10,000 bonus reward points on this purchase (a $100 value). Discover Sony Rewards>
  • Sale
    69.5” (diag) X850B 4K Ultra HD TV
    Item: XBR-70X850B
    4.75

    Model Features: 4K Ultra HD1, Motionflow™ XR 240, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®4, TRILUMINOS™ display, Dynamic Edge LED backlight, HDMI support for next gen 4K players and services3

    In Stock
    $ 3,499.99
    $ 5,499.99

    Special Offers

    • Earn 10,000 bonus reward points on this purchase (a $100 value). Discover Sony Rewards>
    • Free shipping on all orders of $25 and up.
  • Sale
    64.5” (diag) X850B 4K Ultra HD TV
    Item: XBR-65X850B
    4.5333

    Model Features: 4K Ultra HD1, Motionflow™ XR 240, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®4, TRILUMINOS™ display, Dynamic Edge LED backlight, HDMI support for next gen 4K players and services3

    In Stock
    $ 2,799.99
    $ 3,999.99

    Special Offers

    • Earn 10,000 bonus reward points on this purchase (a $100 value). Discover Sony Rewards>
    • Free shipping on all orders of $25 and up.
  • Sale
    54.6” (diag) X850B 4K Ultra HD TV
    Item: XBR-55X850B
    4.5167

    Model Features: 4K Ultra HD1, Motionflow™ XR 240, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®4, TRILUMINOS™ display, Dynamic Edge LED backlight, HDMI support for next gen 4K players and services3

    In Stock
    $ 1,799.99
    $ 2,999.99

    Special Offers

    • Earn 5,000 bonus reward points on this purchase (a $50 value). Discover Sony Rewards>
    • Free shipping on all orders of $25 and up.
  • Sale
    48.5” (diag) X850B 4K Ultra HD TV
    Item: XBR-49X850B
    4.4138

    Model Features: 4K Ultra HD, Motionflow™ XR 240, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®1, TRILUMINOS™ display, Dynamic Edge LED backlight, HDMI support for next gen 4K players and services3

    In Stock
    $ 1,399.99
    $ 1,999.99

    Special Offers

    • Earn 5,000 bonus reward points on this purchase (a $50 value). Discover Sony Rewards>
    • Free shipping on all orders of $25 and up.
  • Sale
    New!
    65” class (64.5” diag) 4K Ultra HD TV
    Item: XBR-65X800B

    Join the 4K revolution with four times more clarity than HD1. Everything you watch—sports, TV shows, movies—is upscaled to 4K Ultra HD2, or stream 4K movies and TV shows from Netflix or Amazon Instant Video.

    In Stock
    $ 2,499.99
    $ 3,499.99

    Special Offers

    • Free shipping on all orders of $25 and up.
  • Sale
    New!
    55” class (54.6” diag) 4K Ultra HD TV
    Item: XBR-55X800B

    Join the 4K revolution with four times more clarity than HD1. Everything you watch—sports, TV shows, movies—is upscaled to 4K Ultra HD2, or stream 4K movies and TV shows from Netflix or Amazon Instant Video.

    In Stock
    $ 1,599.99
    $ 2,499.99

    Special Offers

    • Free shipping on all orders of $25 and up.