Notice the dramatic difference exclusive X-Reality™ PRO technology makes by drastically improving the picture detail in everything you watch, from low-resolution web videos to your favorite Blu-ray Disc™ movies. Each pixel is expertly analyzed and perfected for optimal color, contrast and sharpness, delivering Sony's best picture quality ever. And with Motionflow™ XR 480 technology, you'll be amazed by how incredibly clear movement appears in fast-action sports, movies and games. Kiss boredom good-bye with built in Wi-Fi®. Access the best selection of online movies, TV episodes, videos, music and more from the biggest names in entertainment1, plus enjoy Full HD 1080p picture quality even in 3D2.Energy Guide
Introducing a picture so lifelike, it's like looking through a window. Sunsets appear with natural color transitions and each scene in everything you watch shows crisp, clear detail. HD movies, sports, even YouTube clips and home movies burst off the screen with astonishing detail and color. Sony's X-Reality PRO picture engine draws on its extensive reality database to display our most lifelike picture yet.
You won't believe your eyes. Dynamic Edge LED backlighting with local dimming allows for an exceptionally slim design that yields pitch-black night scenes and provides bright scenes illumination making them pop with vibrant color. Rather than illuminating the entire screen, lighting is boosted in just the right spots for a more realistic picture.
Watch sprinters break off the blocks without losing image detail. Quick motion appears amazingly realistic as 240Hz refresh rate is enhanced by Motionflow XR 480 to double the motion effect for lifelike clarity – so you see all the action from your games and movies more clearly.
Welcome to endless entertainment. Get thousands of movies, TV shows, online videos, games and music right at your fingertips with the Sony Entertainment Network. Connect to the internet for instant access to Full HD 1080p entertainment, 3D content, and made-for-TV apps, like Netflix®, Pandora®, YouTube™, Facebook® and so much more.Discover Sony Entertainment Network Discover Music Unlimited and Video Unlimited
Don't all of your photos and videos deserve the big screen? Experience your content on a grand scale by easily connecting your Sony Tablet™ S, compatible smartphone or computer via your existing Wi-Fi network. "Throw" videos, photos and music files to your beautiful HDTV, then gather around for a personalized show everyone's sure to love.
Brace yourself for 3D excitement so lifelike you'll feel like you're standing alongside your favorite actors. Advanced Active 3D technology delivers Full HD 1080p clarity and phenomenal 3D picture quality. Just slide on the comfortable 3D active glasses and delve into a whole new dimension.Discover Sony 3D
All screen images simulated.
Enjoy Full HD 1080p picture quality even in 3D, plus incredible motion clarity during fast-action sports, movies and games with the BRAVIA® HX729 Series LED HDTV. Built-in Wi-Fi® makes it easy to access the best selection of online movies, TV episodes, videos, music and more from the biggest names in entertainment—so you can watch what you want, when you want. Packed with features, this Full HD 1080p TV also features exclusive X-Reality™ PRO technology which improves the picture detail in everything you watch, from low-resolution web videos to your favorite Blu-ray Disc™ movies. Each pixel is analyzed and perfected for optimal color, contrast and sharpness.
This is picture quality so lifelike it's like looking through a window. Each scene in everything you watch—HD movies, sports, even YouTube™ clips and home movies—is presented with unprecedented detail, and astonishing color as Sony's exclusive X-Reality™ PRO picture engine draws on its database of real patterns, shapes and textures to display our most lifelike picture ever.
RS-232C and IR-in for custom control installations.
Welcome to the endless entertainment of the Sony Entertainment Network, where thousands of movies, TV shows, online videos, games and music are always at your fingertips. By connecting to the Internet you can access Full HD 18p entertainment, 3D content and made-for-TV apps like Netflix®, Pandora®, YouTube™, Facebook® and more.6
Now there's one less remote control on the coffee table. Just download the free Media Remote™ app and turn your iPhone®, Android™ phone or Sony Tablet™ S into a versatile remote control with a full QWERTY keyboard4. It makes changing channels and typing searches ultra fast and convenient.
What’s that song in the TV show, movie or commercial you’re watching? Press 'TrackID' on your remote and get the song name and artist instantly.7 You can also start the TrackID® service by shaking a smartphone that’s running the Media Remote™ app.4 Very convenient.
Searching for shows and music on your TV is so simple. Just press 'GUIDE' on your remote and see what's on and what's coming up with a handy image to go with it. You also get an episode synopsis, cast and crew details and suggestions to related shows, on-demand movies and Blu-ray Disc™ titles.7
It's all about perfecting a natural look. Dynamic Edge LED backlighting with local dimming delivers pitch-black night scenes and illuminates bright scenes that pop with vibrant color. Rather than illuminating the entire screen, contrast is boosted in just the right areas for a more realistic picture.
Maximize your entertainment while reducing cable clutter. Wirelessly stream beautiful, HD entertainment straight from the internet or your home network using built-in Wi-Fi® connectivity.6
It's like they're in the room with you. Skype® video calls bring your family and friends closer than ever as they appear as large as life on your big screen—for free.6 Just connect the easy-to-use Skype camera (sold separately) for a face-to-face look at the caller on the beauty of your Sony HDTV.
It's all about perfecting a natural look. Dynamic Edge LED backlighting with frame dimming delivers pitch-black night scenes and illuminates bright scenes that pop with vibrant color. Rather than illuminating the entire screen, contrast is boosted in just the right areas for a more realistic picture.
You will never lose your TV manual again. The iManual is available through the menu system on the TV – always there if you need it.
Golf balls roll clearly, with less blurring, as the camera follows them across the green. Footballs retain their detail and move smoothly as the camera pans quickly during a kickoff. Even quick motion seen in action movies appears amazingly realistic as Motionflow™ XR 48 takes motion clarity beyond refresh rates, which are only measured in Hz, to double the motion effect for lifelike clarity.
Brace yourself for pure 3D excitement that feels like you're standing on the 5-yard line. Through advanced Active 3D technology, immerse yourself in Full HD 1080p clarity and phenomenal 3D picture quality. Just slide on the comfortable 3D active glasses and enter a whole new dimension.1
Don't all of your personal photos and videos deserve the big screen? Experience your content on a grand scale simply by connecting your compatible smartphone, computer or Sony Tablet™ S via your existing Wi-Fi® network. Then you can easily "throw" your videos, photos and music files to your HDTV.3
We all forget to turn the TV off sometimes. A built-in motion sensor turns the picture off if no movement is detected, leaving only sound. Still no movement? It turns the TV completely off, saving energy when you're not around. Very smart.
Enjoy lower energy bills with reduced power consumption of up to 30%* while maintaining beautiful image quality. The TV automatically reduces power consumption while boosting color and detail on the screen and conserving energy used by the backlight.6
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© 2012 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited.
Sony, BRAVIA, X-Reality, Motionflow, OptiContrast, Media Remote, Sony Tablet and the Sony make.believe logo are trademarks of Sony. PlayStation is a trademark of Sony Computer Entertainment Inc. TrackID is a trademark of Sony Ericsson Mobile Communications AB. Blu-ray Disc is a trademark. Android is a trademark of Google Inc. iPhone is a trademark of Apple Inc., registered in the U.S. and other countries. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice.
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