$ 1999 .99
$799.99
Earn 800 Sony Rewards points on this purchase.
No interest financing available.
Explore your payment options >
Discover Full HD 1080p LED picture quality with the slim Sony EX521 Series HDTV. Add the UWA-BR100 wireless adapter (sold separately) to instantly access must-have entertainment including movies, TV episodes, videos, music and more. You also get new apps delivered automatically ? so your selection is never outdated and you are always connected to the best entertainment1. Stay connected to family and friends on Skype2. You also get incredible contrast and an even sharper picture with X-Reality™ technology that improves image quality pixel-by-pixel.
Sony Internet TV:
Get instant access to must-have entertainment, including thousands of hit movies, TV shows, music choices, online videos and games.1 Plus get new apps delivered to you automatically, so your selection is never outdated and you are always connected to the best entertainment.
Skype™ Ready:
Easily connect to family and friends live on your HDTV wherever they are with Skype! Enjoy free high definition Skype-to–Skype video calls from the comfort of your living room. Simply attach the Sony® compact microphone/camera (CMU-BR100, required, sold separately) and see your friends on the big screen – it’s unlike any experience you could get on a PC. 2
Wi-Fi® Ready
Going wireless is easy with the UWA-BR100 Wi-Fi® adapter (sold separately). Just plug it in and get ready to stream movies, photos, music and videos straight to your TV from the Internet or your home network.1
DLNA® Streaming
Access and share photos, videos and music on your TV by streaming them from compatible DLNA® devices like your PC or Playstation®3 system.3
Save energy when you’re not around. The television’s built-in motion sensor has the ability to scan the room and detect movement. If the sensor detects no movement it automatically turns off the picture leaving only sound. After more time and no movement, the TV turns itself off minimizing any unnecessary power draw.
Quick Start & Viewing feature enables this Sony television to go from ‘OFF’ to ‘ON’ 2-3 times faster than previous Sony televisions.
Conveniently operate and control other BRAVIA® Sync™ compatible devices - including BRAVIA® HDTVs, Blu-ray Disc™ Players, surround sound systems, Handycam® camcorders and Cyber-shot® digital still cameras, all with one remote control.
Enjoy a vivid, lifelike picture experience. Sony’s X-Reality engine brings out the best by analyzing each scene so you see sharpened images, and amazing contrast detail.
Download the free Media Remote app and use your iPhone® or Android™ phone as a versatile remote control with full QWERTY keyboard. 4
Enjoy customized picture brightness and save energy without lifting a finger. The built-in Light Sensor automatically adjusts the picture brightness based on the amount of light in the room.
Experience the next level of picture quality and contrast with Sony’s Edge LED Backlight technology. This technology sharpens image contrast giving an amazingly crisp picture you can see. The ultra-thin backlight system allows for a slimmer, sleeker design.
Enjoy an easy-to-use menu that allows you to navigate additional content or adjust the picture settings while watching your favorite program.
Share your photos on the big screen or listen to your favorite music. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device directly to your HDTV's USB input.
© 2011 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony, BRAVIA, X-Reality, LightSensor, Cyber-shot, Handycam, Motionflow, OptiContrast, and Qriocity are trademarks of Sony. Blu-ray Disc is a trademark. PlayStation is a trademark of Sony Computer Entertainment Inc. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice. Non-metric weights and measures are approximate and may vary.
Sony Rewards is a free loyalty program with many ways to earn, including earning at least 1 point per $1 spent when you shop at Sony Store. To earn points on your purchase, simply log in or join now to link your Sony Rewards account to a Sony Store account. Click here to learn more. You can also log in or enroll to earn points after completing your Sony Store online purchase.