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Fusing a striking picture with elegant design, Edge LED backlit BRAVIA® EX720 Series LCD HDTVs are packed with state-of-the-art technology, including 3D in Full HD 1080p5. Watch your favorite fast-action movies and sporting events in crystal clear detail thanks to X-Reality™ Engine. In addition to advanced energy saving features, this HDTV is Wi-Fi® Ready which lets you instantly stream hit movies, popular TV shows and the latest music from Qriocity™, Netflix®, Hulu Plus™, YouTube™, Pandora® and many more when you add the UWA-BR100 wireless adapter (sold separately)1.
Energy GuideNot all smart devices are created equal. Add the UWA-BR100 Wi-Fi adapter (sold separately) to instantly access thousands of hit movies, TV shows, music choices, online videos and games. New apps are automatically delivered, so your TV is never outdated1. You can even experience 3D entertainment at the touch of a button.
Discover Sony Entertainment Network
Discover Music Unlimited and Video Unlimited
Internet Video and WiFi Certified
More than a fully-loaded HDTV, the EX720 Series features a built-in 3D sync transmitter. Once you slide on the 3D active glasses (sold separately), the on-screen image is precisely synchronized and delivered with the Full HD image intact for an immersive entertainment viewing experience5.
dlna
Experience the next level of picture quality and contrast with Edge LED Backlight technology. Unlike conventional LCD televisions, BRAVIA EX720 Series HDTVs use edge-mounted LEDs to light up the screen and deliver outstanding contrast and dark-scene detail. Other benefits include sharp images, rich color detail and a thin design.
Edge LED
Experience an exceptional, lifelike picture with X-Reality™ Engine. This single chip solution features Sony's Intelligent Image Enhancer which divides the signal into four characteristics including texture, outline, contrast and color, and then optimizes each one individually for more vibrant and detailed images.
X-Reality
See smooth and precise detail during fast-paced sports and movies with Motionflow™ XR 240 technology. This advanced motion processing technology delivers an unbelievably fluid picture by reducing blur caused by quick camera movements and automatically enhancing image sharpness.
Motion Flow XR
Add a Sony microphone/camera (sold separately) to make video Skype-to-Skype calls and Skype-to-phone calls. Now you can use your TV to connect to friends and family all over the globe with internet voice and video calls2.
skype
All screen images simulated.
Behold amazing Full HD 1080p picture quality—even in 3D with BRAVIA® EX720 Series LCD HDTVs. An Edge LED backlight provides a slim design while delivering outstanding contrast, dazzling images and rich color detail. Fast action scenes will look smooth and precise with Motionflow™ XR 240, and X-Reality™ Engine generates a vibrant picture whether watching Blu-ray Disc™ movies or streaming low-resolution internet videos. Add the UWA-BR100 wireless adapter (sold separately) to connect to your home network and stream the widest selection of internet entertainment from Netflix®, YouTube™, Qriocity™, Pandora®, Hulu Plus™ and more1.
Internet Streaming: Internet favorites now streaming on your television. In addition to Qriocity™, watch hit movies with Netflix®, popular TV shows on Hulu Plus™ or user-generated video on YouTube™. You can even listen to personalized music on Pandora®. Enjoy the widest selection of internet content at your fingertips.1 Skype™ Ready: Easily connect to family and friends live on your HDTV wherever they are with Skype! Enjoy free high definition Skype-to–Skype video calls from the comfort of your living room. Simply attach the Sony® compact microphone/camera (CMU-BR100, required, sold separately) and see your friends on the big screen – it’s unlike any experience you could get on a PC. 2 Wi-Fi® Ready: Going wireless is easy with the UWA-BR100 Wi-Fi® adapter (sold separately). Just plug it in and get ready to stream movies, photos, music and videos straight to your TV from the Internet or your home network.1 DLNA® Streaming: Access and share photos, videos and music on your TV by streaming them from compatible DLNA® device like your PC or Playstation®3 system.3
See smooth and precise detail during fast-action scenes. Sony’s Motionflow™ XR 240 technology for fast action movies and sports by reducing blur caused by quick camera movements, enhancing image sharpness, and overall creates a clearer picture.
Enjoy an easy-to-use menu that allows you to navigate additional content or adjust the picture settings while watching your favorite program.
Share your photos on the big screen or listen to your favorite music. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device directly to your HDTV's USB input.
Enjoy incredible depth and a sharp, Full HD 1080p picture from the leader in 3D technology.5 Plus easy set up with built-in 3D sync transmitter. (3D Active Glasses required, sold separately)
Save energy when you’re not around. The television’s built-in motion sensor has the ability to scan the room and detect movement. If the sensor detects no movement it automatically turns off the picture leaving only sound. After more time and no movement, the TV turns itself off minimizing any unnecessary power draw.
Quick Start & Viewing feature enables this Sony television to go from ‘OFF’ to ‘ON’ 2-3 times faster than previous Sony televisions.
Conveniently operate and control other BRAVIA® Sync™ compatible devices - including BRAVIA® HDTVs, Blu-ray Disc™ Players, surround sound systems, Handycam® camcorders and Cyber-shot® digital still cameras, all with one remote control.
Enjoy a vivid, lifelike picture experience. Sony’s X-Reality engine brings out the best by analyzing each scene so you see sharpened images, and amazing contrast detail.
Experience the next level of picture quality and contrast with Sony’s Edge LED Backlight technology. This technology sharpens image contrast giving an amazingly crisp picture you can see. The ultra-thin backlight system allows for a slimmer, sleeker design.
Download the free Media Remote app and use your iPhone® or Android™ phone as a versatile remote control with full QWERTY keyboard. 4
Enjoy customized picture brightness and save energy without lifting a finger. The built-in Light Sensor automatically adjusts the picture brightness based on the amount of light in the room.
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© 2011 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony, BRAVIA, X-Reality, LightSensor, Cyber-shot, Handycam, Motionflow, OptiContrast, and Qriocity are trademarks of Sony. Blu-ray Disc is a trademark. PlayStation is a trademark of Sony Computer Entertainment Inc. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice. Non-metric weights and measures are approximate and may vary.
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