Sony α DSLR's responsiveness, versatility and image quality helps capture those moments that other cameras often miss. The α290 makes shooting with a DSLR easy and fun with its compact and lightweight design, intuitive controls and flexible system options.
It's never been easier to capture the perfect shot. The mode dial on top of the α290 offers instant access to 6 Scene Selection modes, each with a user-friendly Help Guide and example photo. You can even customize the user interface and choose from four background colors.
Equipped with SteadyShot® INSIDE image stabilization, the α290 compensates for shaky hands so you can capture crisp, sharp images at shutter speeds 2.5–3.5 steps slower than would otherwise be possible without using a flash or tripod. It also works together with an anti-static coating on the low-pass filter to help keep the image sensor clean.
A unique Graphic Display helps you hone your photographic skills by making it much easier to understand how aperture and shutter speed adjustments will affect your results.
Shoot in rich detail and true-to-life color. Featuring large, APS-C type CCD sensors, image detail is truly amazing. Plus, the high-speed BIONZ image processing engine delivers enhanced color reproduction, rich tonal graduation and remarkable clarity.
Adopted from our top-of-the-line α900, the α290 features an advanced Dynamic Range Optimizer that helps you take beautiful photos in difficult lighting conditions. Choose from Standard mode, which optimizes exposure for the scene overall, or Advanced mode, which can be used to bring out rich shadow and highlight detail.
Capture life's moments with the extremely light and easy-to-use Sony α290 digital SLR camera. Brimming with features, the α290 features 14.2 megapixel resolution, high sensitivity (ISO 3200), and advanced noise reduction. Plus, Eye-Start Autofocus and pop-up flash help you shoot faster while SteadyShot INSIDE™ in-camera image stabilization works with virtually every lens. In addition to the on-screen Help Guide and convenient Creative Style settings, the α290L has a bright 2.7" LCD and comes with an 18-55mm standard zoom lens.
Image stabilization helps you take blur-free shots by compensating for camera shake. Typical DSLR systems build image stabilization into selected lenses only. SteadyShot INSIDE™ image stabilization is built into the camera body itself. You'll reduce blur with every a-mount lens, including macro and wide-aperture standard zoom lenses.
An integrated on-screen Help Guide and Graphic Display help take the complexity out of DSLR photography. The Help Guide offers clear, concise explanations of various modes and settings, while the Graphic Display helps you understand the relationship between aperture and shutter speed, as well as the effect each has on photographic results.
A broad sensitivity range from ISO 100 to ISO 3200 enables you to capture beautiful color images even in very dim light -- High ISO Noise Reduction technology reduces picture noise artifacts at high-sensitivity ISO 1600 and ISO 3200 settings by eliminating noise from RAW data after analog-to-digital conversion.
Continuous Shooting lets you shoot at up to 2.5 fps (frames per second) while viewing your subject through the optical viewfinder so you never lose track of the action.
The Auto Pop-Up Flash automatically pops up and fires as needed when the camera is set to certain scene selection modes, helping first-time DSLR photographers shoot more effectively. In addition, the 230 features an integrated hot shoe, which lets you expand your lighting options with a range of accessory flashes (sold separately).
The advanced BIONZ™ image processor uses hardware-based Large Scale Integrated (LSI) circuitry to enhance images with rich tonal reproduction, reduced noise, and improved white balance and exposure control, for clear, sharp photos even at high sensitivity settings.
Function Guide Display provides intuitive and easy to use on-screen menus that can be activated and operated with one hand using the Fn (Function) button and controller button to adjust Flash mode, Autofocus mode, White Balance, Metering mode, AF area and D-Range Optimizer.
The 290 features the smallest and lightest body of any Sony® (alpha) series camera for improved portability, as well as an intuitive button layout that allows for easy single-handed operation.
Review your images and monitor camera settings on the large 2.7” (diag.) Clear Photo LCD Plus™ display, which provides sharp, clear viewing, even in outdoor environments.
9-Point Center Cross AF Sensor uses with improved focus control to help bring images into sharp definition more quickly, and predictive focus control automatically calculates the position of fast-moving subjects.
Dynamic Range Optimizer provides two levels - Standard/Plus to improve results with backlit subjects and recover details hidden in shadows or lost in glare. Normal DRO improves detail using standard gamma curves for fast shot-to-shot response time, while Advanced DRO adjusts dynamic range area-by-area for greater accuracy.
Stamina® Battery power allows you to take up to 500 shots2 on a fully charged NP-FM50 InfoLITHIUM® battery when using the optical viewfinder mode, and you’ll be able to see how much power remains in percentage increments, so you can keep shooting in confidence.
Index and Slide Show Display enable you to quickly review your photos using 4, 9 or 25-frame index views, or as an automatic slide show with fade-in/fade-out effect.
The 290 comes with a SAL1855 DT 18-55mm standard zoom kit lens. This newly developed lens employs a Smooth Autofocus Motor (SAM) to deliver smooth and silent autofocus operation, and offers a flexible focal range that allows you to capture everything from wide angle to midrange telephoto shots with ease.
A 14.2 megapixel APS-size CCD image sensor captures your images in stunning detail, giving you the freedom to make large prints and tight crops without sacrificing quality.
An HDMI™ terminal gives you the option of connecting your camera to a compatible HDTV and playing back your images in stunning high definition quality (HDMI cable required, sold separately). In addition, BRAVIA® Sync™ works with compatible Sony® BRAVIA HDTVs to let you control camera playback using the television’s remote (HDMI cable and BRAVIA Sync capable HDTV required, sold separately)1.
Eye-Start Autofocus System begins precision autofocus adjustments the moment you raise the camera to your eye, so the camera is ready to catch the perfect moment.
Creative Style settings give you control over how the camera processes your images. Choose from 8 finishing styles, including Standard, Vivid, Potrait, Landscape, Night View, Sunset, B&W, and Adobe RGB, and fine tune them to your personal taste with the ability to adjust contrast, saturation, and sharpness settings.
Anti-Dust Technology helps keep the CCD imager clean, resulting in consistently better pictures, by utilizing a static-free anti-dust coating on the CCD filter, as well as an anti-dust vibration that automatically shakes the CCD to help dislodge dust each time the camera is shut off.
PhotoTV HD compatibility3 lets you automatically create high-resolution thumbnails optimized for viewing on a compatible Sony® BRAVIA® HDTV.
Compatible with high-capacity Memory Stick PRO Duo™, Memory Stick PRO-HG Duo™ and SD/SDHC media (sold separately) for convenient storage and sharing of your images.
© 2009 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony, , BIONZ, BRAVIA, Sync, Clear Photo LCD Plus, SteadyShot INSIDE, Memory Stick, Memory Stick Duo, Memory Stick PRO-HG Duo, InfoLITHIUM, HDNA, and Stamina, are trademarks of Sony. HDMI is a trademark of HDMI Licencing LLC. All other trademarks are trademarks of their respective owners. Non-metric weights and measurements are approximate and may vary.
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