Sony has engineered an impressively small camera that takes incredibly good photographs. In fact, the α NEX-3 camera has all quality of a DSLR in about half the size and weight5. Pulling off this minor miracle took some clever innovations in glass, silicon and software code.
In technical terms, the APS-C image sensor is 13 times the size of the typical sensor2. In human terms, you'll be taking photographs, not snapshots. The bigger sensor means softer backgrounds, for more attractive portraits. You'll see better into the dark after sunset, and all your pictures will benefit from 14.2 megapixel resolution.
The NEX-3 delivers the quality of a DSLR in a camera that's ready to go wherever you go. In fact, this is the world's smallest, lightest interchangeable lens digital camera (as of April 2010). It's roughly half the size and weight of Sony's smallest, lightest DSLR, the α230.
The beauty of SLR photography is the ability to change lenses to match your shooting situation. Now Sony brings that beauty to a compact camera. The NEX-3 gives you a choice of dedicated E-mount lenses, plus a choice of 28 A-mount lenses via an adaptor, sold separately6.
Sony has always recognized that a digital camera could take pictures in ways that film cameras never dreamed of. That's why we've created new capabilities to take your photography further than ever. These include Sweep Panorama, Auto HDR, Handheld Twilight and Anti Motion Blur modes.
Capture vivid, lifelike HD movies in the PC-friendly MP4 format. The NEX-3 gives you a choice of 720/30p high definition or standard definition 480/30p1.
Some cameras bristle with knobs, buttons and dials. The NEX-3 replaces them with a simple turn-and-click Control Wheel and a pair of Soft Keys. These give you easy access to the full power of digital photography. To make learning even easier, Sony includes an On-Screen Help Guide and On-Screen Tips.
The NEX-5 and NEX-3 are equipped with a powerful new 14.2-megapixel* Exmor APS HD CMOS sensor, specially tuned to deliver uncompromising still-photo and movie image quality. Equal in surface area and performance to the large, APS-C image sensors used in Sony's acclaimed α system digital SLR cameras, it offers exceptionally rich tonal gradation and true-to-life color. Proprietary Sony processing technologies are also incorporated directly into the sensor, assuring clean, low-noise signal output and ultra high-speed data transfer.
* Effective pixels (approx.)
NEX sensor vs. Cyber-shot® sensor
Sony took a radical new approach to camera design with the NEX-5 and NEX-3, eliminating the mirror box and viewfinder optics found in conventional SLRs. The result is an interchangeable lens camera that offers a class-leading combination of low weight, compact size, and SLR-class photographic performance. In fact, with their low standalone weight and trim waistline — which on the NEX-5 is only 24.2mm — these are two of the lightest, most compact interchangeable lens cameras in the world today.*
* As of April 2010 (in-house market research)
Equipped with an image sensor that's 13 times the size of the typical compact camera's sensor, α NEX cameras turn snapshots into photographs. The bigger sensor means images with softer background that make your subject stand out and stunning low-light shots.
DSLR-sized sensor in a compact body.
This bright lens offers a big, 16mm wide-angle field of view, outstanding low-light performance, and smooth, quiet AF operation. Stylishly designed to match the camera, it's a portable and versatile lens that's perfect for both movies and photos.
A great zoom lens for everything from scenic photos to snapshots and formal portraits, with built-in Optical SteadyShot image stabilization that enables you to shoot at shutter speeds up to 4 steps slower than would otherwise be possible.
The LA-EA1 Mount Adaptor lets you use α system A-mount lenses with your NEX-5 or NEX-3 camera*. If manual focusing is required, don't worry — the cameras' MF Assist function makes it easy.
* Contact your local Sony dealer for details of lens support.
Thanks to their powerful Exmor CMOS image sensor and BIONZ image processing engine, both these cameras can offer high-speed continuous shooting at up to 7 fps (approx.) in Speed Priority Continuous mode*, and at up to 2.3 fps (approx.) in Continuous Advance mode. In addition, their 10-second self-timer also has a 3-shot continuous shooting setting.
*Focus, exposure, and white balance are locked at the first shot. Continuous speed varies according to shooting conditions and memory cards used.
This unique Scene Selection mode takes six shots* at high speed when the shutter is pressed, and then aligns and merges them into a single image, significantly reducing the graininess and noise that can degrade image quality when shooting in extremely low light. Combined with the outstanding low-noise performance of the Exmor CMOS image sensor, it lets you take exceptionally clear, beautiful, nighttime photos without using a tripod or flash.
*Focus and exposure are locked at the first shot.
Like Hand-held Twilight mode, Anti Motion Blur mode uses exclusive Sony image analysis and alignment technologies to combine six shots into a single image. Ideal for low-light and telephoto shooting, it makes it easy to get clear images that capture the mood and atmosphere of the moment.
There's no need to fumble with menu settings when you want to shoot a movie — recording can be started or stopped simply by pressing the dedicated MOVIE button.
When you're shooting movies in AF mode with an E-mount lens, the camera smoothly adjusts focus and exposure in response to changes in the scene, and you can use the control wheel to instantly adjust exposure compensation on the fly. If desired, you can also preselect white balance and Creative Style settings before movie recording begins.
Although many recent video cameras incorporate high-power zoom lenses, none can match the framing flexibility and creative freedom of interchangeable lenses. With the NEX-5 and NEX-3, you get a choice of dedicated E-mount lenses for wide-angle, standard zoom, and high-power zoom shooting, optional ultra wide-angle and fisheye converters, and — via a simple mount adaptor — the full range and world-class optics of the α digital SLR lens lineup.*
* AF not supported.
Automatically apply exposure values and Scene Selection modes that are optimized to suit each scene. What's more, they combine this full-auto convenience with a Background Defocus Control function that lets you enjoy one of the biggest creative advantages of interchangeable lens photography — the ability to defocus the background to make your main subject stand out from the scene. Just press and rotate the control wheel to set the level of background defocusing you want — it's easy and intuitive because you can confirm the level of defocusing on the LCD monitor in real-time.
*Defocusing effect varies according to lens, subject/background distance and other factors; not supported when using A-mount lenses.
In addition to basic Help Guide information, these cameras are also equipped with built-in shooting tips. The tips provide information relevant to the current shooting situation or mode selection, and are designed with both beginners and more advanced users in mind. Two types of tip are offered: 1) tips about particular types of subject and scene, and 2) tips on general photographic technique. Since the entire library of shooting tips can also be accessed via the Camera menu and viewed as a single guidebook, it's like having a complete photography tutorial built right into your camera.
The main menu features six clearly labeled icons that can be selected simply by rotating and pressing the control wheel. Inside, standard scrolling menus provide quick access to settings for shooting and playback functions, as well as a host of other user preferences and camera settings. The wide-screen format of the LCD monitor also contributes to enhanced menu legibility, so text and icons are always easy to see and select.
The performance of a DSLR without the size and weight. The Sony α NEX-3 stands apart as the world's smallest interchangeable lens camera (as of April 2010). Experience gorgeous HD movies, astounding low-light pictures, continuous shooting up to 7 fps, incredible panorama shots and Live View on a tilting 3.0" LCD (measured diagonally). Additionally, this α NEX-3 camera comes with an E-mount 18-55mm lens.
We removed the conventional mirror box, AF sensor and viewfinder, reducing the "flange back" distance from 44.5 mm to 18 mm. The result has all the quality of an α DSLR, but is 48% smaller and 49% lighter than our α230.
Capture vivid, lifelike HD movies in the PC-friendly MP4 format. Shoot 720/30p high definition or standard definition 480/30p.
Incredibly clear low-light pictures without sacrificing detail. This is made possible by low-noise Exmor™ APS HD CMOS image sensor and refined BIONZ® image processor.
Corrects for subject movement to capture amazingly clean and sharp images in low light. The camera leverages the large, APS-C image sensor and captures six images in a fraction of a second. Combining the data from all six creates a single image that minimizes subject blur.
The LCD monitor is active full-time for composing shots. Provides a what-you-see-is-what-you-get preview of white balance, focus, depth of field, exposure and 100% framing accuracy, plus informative on-screen displays.
Some cameras in this class are slow to focus. That can make you miss the shot on fast-moving subjects like sports and unpredictable subjects like pets and babies. Sony's fast Contrast Auto Focus system typically takes just 0.3 seconds. Also offers continuous Auto Focus when shooting movies.10
Provides ready reference, explains the camera's modes and settings. Walks you through camera operation so you get the best shot. Helps you advance from basic operation to greater sophistication.
Conventional image sensors use only a handful of analog-to-digital (A/D) converters, which can slow you down. The NEX-3 Exmor™ sensor provides 4,592 column-parallel A/D converters. You get fast response, superb image clarity.
Using the LA-EA1 adaptor (sold separately), you can attach the full selection of α A-mount system lenses, which includes 28 current models and an installed base of millions of lenses worldwide. Operational restrictions apply.6
Greatly magnifies the viewfinder image when you touch the focus ring, making it easy to get razor-sharp images. Works with E-mount lenses only.
Selected E-mount lenses incorporate Optical SteadyShot™ image stabilization to combat the effects of camera shake. Building stabilization into the lenses enables the camera body to be remarkably thin and light.
Captures a smile the moment it happens. Simply select the Smile Shutter™ mode and the camera takes the picture automatically. You can prioritize children or adults and adjust the smile sensitivity.
Control how the camera processes your images with six finishing styles: Standard, Vivid, Portrait, Landscape, Sunset and B&W. You can even fine-tune contrast, saturation, and sharpness to your personal taste.
Take up to 300 shots on a single charge8 with Sony® lithium ion Stamina™ battery power. Sony's InfoLITHIUM® battery system enables you to see the percent of power remaining, so you can keep shooting in confidence.
Optimizes compatible BRAVIA® televisions for gorgeous display of digital pictures.
The same sensor format that Sony builds into the full-sized α DSLRs. With 13 times the area of the typical image sensor, APS-C makes the difference between "snapshots" and "photographs," delivering an exceptional combination of high resolution, high sensitivity and gorgeous, blurred backgrounds.
Capture the decisive moment in sports and get the ideal baby photo. Up to 7 fps continuous shooting at full 14.2 MP resolution with exposure and focus fixed at the first frame. Standard continuous shooting at up to 2.3 fps.
Captures scenic vistas in spectacular 3D. As you sweep across the panorama, the camera records separate right-eye and left-eye images that make landscapes come alive on your 3D television.13
High Dynamic Range (HDR) photography captures more scene contrast than a single exposure can handle by combining the best highlight detail from one shot and the best shadow detail from another for one incredible shot. Until recently, you needed a computer and editing software. Sony builds HDR in. Handles severe backlighting and other high-contrast scenes. Captures in a split second. (Recommended for still subjects.)
Sony's Xtra Fine LCD™ monitor has a TruBlack™ screen which includes a special resin layer to suppress internal reflections, increase contrast compared to conventional LCDs. Sunny Weather mode boosts visibility even further in bright sunlight.
Unifies and simplifies Sony intelligent technologies. Takes advantage of Intelligent Scene Recognition, Face Detection technology, and Optical SteadyShot™ image stabilization without leaving auto mode so you always get the best shot.
Unlike cameras that bristle with knobs, buttons and dials, the NEX-3 features a simple turn-and-click Control Wheel and context-sensitive Soft Keys. It's elegant, uncluttered and intuitive.
Dynamic Range Optimizer improves results with backlit subjects and recovers details hidden in shadows. Settings include Auto, Level with a choice of five operating levels and Off.
Optimizes exposure based on 49 segments. Choice of Multi, Center and Spot metering accommodates a full range of shooting situations.
Cameras with APS-C sensors take beautiful pictures because they can blur the background. That helps make your subject stand out as the center of attention in portrait photography. But you've had to know about aperture f-stops and shutter speeds. Now Sony makes it easy. Simply turn the Control Wheel one way for backgrounds in focus, the other for background defocus.
The camera can automatically detect up to eight individual faces and adjust focus, exposure, white balance and flash to help deliver crisp, properly lit images of family and friends. Can prioritize children or adults.
These help you get the shot by optimizing the camera for specific shooting situations. Select from Portrait, Sports, Macro, Landscape, Sunset, Night View, Night Portrait and Hand-held Night Shot modes.
Anti-Dust Technology helps keep the CMOS sensor clean, resulting in consistently clear pictures. First a static-free coating on the sensor's low-pass filter helps repel dust. Then vibration automatically dislodges dust from the sensor.
For cost-effective, convenient storage and sharing of your images, the camera accepts Memory Stick PRO Duo™/Memory Stick PRO-HG Duo™ and SD/SDHC media (Class 4 or higher recommended). (Memory card sold separately.)
Compatible with Sony's E-mount series of smaller, lighter lenses designed specifically for α compact interchangeable lens cameras. Opens up a world of creative options.
You get incredible detail and gorgeous enlargements. Thanks to the APS-C sensor size and Sony Exmor™ APS HD CMOS technology, the camera achieves high resolution with no penalty in low-light sensitivity or sensor noise.
Capture expansive landscapes automatically. Press the shutter, sweep vertically or horizontally. The camera does the rest, continuously shooting images and stitching them together. Up to 23 MP image size. Up to 202 degrees maximum sweep angle (16mm focal length).
Corrects for subject movement to capture amazingly clean and sharp images in low light. The camera leverages the large, APS-C image sensor and captures six images in a fraction of a second. Combining the data from all six creates a single image that minimizes subject blur.
Empowers your photography with a different point of view. Tilts down 45° and up 80° to frame high- and low-angle shots that would otherwise be hit-or-miss.
Pre-focuses as you compose the shot, further reducing focusing time to a bare minimum.10
Offers expert advice so you can shoot like a pro.
The brains of the camera is a refined version of Sony's BIONZ® image processor. Its chroma noise reduction delivers high-resolution, low-noise photos even at ISO 12800 sensitivity. Also enables fast processing for up to 7 fps continuous shooting of data-intensive 14.2 megapixel images, Sweep Panorama™ mode and 6 image layering.
25 sensors cover a very wide area of the scene, for accurate focusing even when the subject is far from the center of the frame.10
The NEX-3 saves your pictures as compact JPEG files or ultra-high quality RAW files. RAW files save images prior to de-mosaicing, white balance, sharpness and color enhancement. This retains maximum latitude for enhancing the image on your PC.
To help you refine and manage your images, the camera is equipped with computer software including Image Data Converter SR, Image Data Lightbox SR and Picture Motion Browser (PMB).11
Enjoy HD movies and stunning still images on a compatible HDTV. The camera includes an HDMI® output.12 In addition, the BRAVIA® Sync system works with compatible Sony® BRAVIA HDTVs enabling you to control camera playback using the television's remote7.
The NEX-3 offers a full range of controls from the beginner's iAUTO mode to P/A/S/M: Program, Aperture Priority, Shutter Priority and Manual. On-screen prompts help you refine your skills, build your confidence and exercise greater creative control.
To help you shoot more effectively in formal portraits, the supplied flash has a Guide Number of 7.
Quickly review your photos using 6- or 12-frame index views, or as an automatic slide show with fade-in/fade-out effect.
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Alpha NEX Camera Case
$54.99
Compact Carrying Case
$29.99
Handycam Camcorder Soft Case
$19.99
Alpha NEX Camera Accessory Kit
$94.99
InfoLithium W Series Battery Pack
$79.99
AC Adapter for Alpha NEX Cameras
$119.99
AC Charger for W Series Battery
$59.99
16mm f/2.8 Wide-Angle Lens
$249.99
Body Cap for Alpha NEX Cameras
$5.99
Rear Lens Cap for Alpha NEX Cameras
$5.99
Compact Stereo Microphone
$129.99
Alpha NEX Camera Mount Adapter
$199.99
Lightweight Tripod
$49.99
Lightweight Tripod
$34.99
Handycam Camcorder Soft Case
$29.99
© 2010 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony is not responsible for typographic and photographic errors. Features and specifications are subject to change without notice. Sony, BIONZ, BRAVIA, BRAVIA Sync, Cyber-shot, Exmor, InfoLITHIUM, Memory Stick PRO Duo, Memory Stick Duo, the Memory Stick logo, Optical SteadyShot, Remote Commander, Smile Shutter, Stamina, SteadyShot, Theatre Sync, TruBlack, and Xtra Fine LCD are trademarks of Sony. Microsoft, Windows, and Windows Vista are trademarks of Microsoft Corporation. Mac OS and iMovie are trademarks of Apple Computers, Inc. HDMI is a trademark of HDMI Licensing LLC. All other trademarks are trademarks of their respective owners.
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