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$499.99
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Bring the glory of Full HD 1080p into any room of your home. The BRAVIA® EX40B Series HDTV features an integrated Blu-ray Disc player, which makes it a breeze to watch your favorite Blu-ray and DVD movies1. BRAVIA Engine™ 3 video processor delivers superior, life-like images with amazing contrast and color, while BRAVIA Internet Video lets you instantly stream a wide-variety of movies, TV shows, music and more3. Additional features include Ambient Sensor and LightSensor™ technologies that automatically adjust the color and brightness based on your room's lighting to help ensure you continually get the best possible picture.
Watch your favorite movies in crystal clear high-definition without the need to connect separate components. Featuring a built-in Blu-ray Disc player and Full HD 1080p resolution, this all-in-one, space-saving HDTV is the perfect addition to the bedroom, home office, or smaller footprint living room.
From the moment you turn on the EX40B, you'll notice a sharp, vibrant picture. With BRAVIA Engine 3 fully digital video processor, this TV produces breathtaking picture quality with reduced visual noise, enhanced color and overall image detail even on 1080p sources such as PlayStation®3 systems.
With integrated BRAVIA Internet Video, there's always something on. Using your home broadband internet connection, you can access and instantly stream premium entertainment including movies, TV shows, videos and music from Netflix®, YouTube™, Pandora®, blip.tv, MyPlay, Epicurious.com and many more1
More about BRAVIA Internet Video
Various lighting conditions such as daylight, fluorescent lamps, or incandescent bulbs can impact your TV's picture making the images appear washed out or too bright. Ambient Sensor automatically detects the TV's color and brightness based on the room's lighting conditions, then adjusts the image accordingly so get a natural looking picture.
Imagine a TV that optimizes picture quality based on your room's lighting condition. Whether it's the middle of the day, or late at night, the integrated LightSensor technology automatically adjusts to your room's ambient light and lowers or increases the brightness of the TV's backlight to help ensure you always get the best picture.
Connect your digital camera, USB-enabled MP3 player or USB flash drive directly in to this TV's USB input and view your photos on the big screen, or you can also listen to the tunes stored on your MP3 player4.

Enjoy a Full HD 1080p HDTV featuring a built-in Blu-ray Disc™ player with the BRAVIA® EX40B Series HD Television. This great combination features incredible contrast levels and Ambient Sensor and LightSensor™ technology that automatically adjust the color and brightness based on a room's lighting so you get a more natural looking picture. Connect a USB drive and share your favorite photos and music with family and friends.
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© 2010 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony, BRAVIA, Sync, Theater Sync, Motionflow, BRAVIA Engine, LightSensor, Cyber-shot, Handycam, make.believe, and the Sony logo, Full HD 1080p logo and BRAVIA logo are trademarks of Sony. PlayStation is a trademark of Sony Computer Entertainment. Blu-ray Disc and it’s logo are trademarks. HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks of HDMI Licensing LLC. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice. Non-metric weights and measures are approximate and may vary.
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