You don't have to be an expert to take great photos. The DSC-W310 captures amazingly detailed images with a 28mm equivalent wide angle 4x zoom lens. And everything is made simpler with a 2.7-inch (diag.) screen and advanced features including Easy mode, iAuto and SteadyShot® image stabilization™.
Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you—recognizing scenes, lighting conditions and faces—and automatically adjusts the settings for you. The results are clear images, faces with natural skin tone and less blur.
Don't let a not-so-steady hand prevent you from capturing the moment. Built-in SteadyShot™ image stabilization compensates for camera shake and helps prevent blur by capturing two photos at high shutter speeds and combining them into one clear image.
Capture a smile the moment it happens with Smile Shutter™ technology. Simply press the Smile Shutter™ button and when your subject smiles, a photo is automatically taken.
Sony's Face Detection technology detects up to eight individual faces and adjusts focus, and exposure to help deliver crisp, properly lit images of family and friends.
Zoom in on the fun with a 4x optical zoom lens sporting a 28mm equivalent wide angle. It brings distant subjects closer for great outdoor, sports and travel photos. Plus, the wide angle lens helps you fit everyone in for better group photos.
Photo editing doesn't have to be done on your PC. Convenient, in-camera retouching is the quick and easy way to enhance your photos on the go. You can trim as well as correct red eye. Very handy.
It's all about making it easier to take beautiful pictures. The DSC-W310 delivers, capturing amazingly detailed images with a 28mm equivalent wide angle 4x zoom lens. Taking and reviewing images is so simple, thanks to a 2.7"LCD (diag.) and advanced features including Easy mode, iAuto and SteadyShot® image stabilization™. There's even a fun in-camera retouching feature that corrects red-eye and trims photos.
A powerful 12.1 megapixel 1/2.3” Super HAD™ CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 12.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13x19”) size, or crop your images and still come away with high resolution shots.
Intelligent Scene Recognition (iSCN) Mode automatically detects seven different types of scenes and, within just 1/30th of a second, selects the appropriate camera settings: Backlight, Backlight Portrait, Twilight, Twilight Portrait, Portrait, Landscape and Macro.
Smile Shutter™ technology captures a smile the moment it happens. Simply press the Smile Shutter™ button and the camera does the rest. You can also indicate the degree of Smile Detection Sensitivity. Intelligent Scene Recognition can now be used together with Smile Shutter™ mode when the Intelligent Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting.
Retouch and enhance your photos on the go with in-camera Trimming and Red-Eye Correction.
Sony Picture Motion Browser software offers a simple, intuitive way to transfer, sort, and view your video and still images on your compatible PC.2 In addition, multiple output options let you burn your memories to DVD (sold separately), as well as take advantage of one click upload to a number of popular video and photo sharing sites.
Sony 4x optical zoom lens with 28mm equivalent wide angle brings distant subjects closer for great outdoor, sports, and travel photos.
Face Detection technology detects up to eight individual faces and adjusts flash focus and exposure to help deliver crisp, properly lit images of family and friends.
With Easy Shooting Mode, even beginners can take great photos. In Easy Shooting Mode, easy-to-understand basic instructions are displayed on the LCD screen and the camera switches to all automatic settings, removing several function choices and allowing you to focus on just your subject. Since this mode works together with Intelligent Scene Recognition, the camera selects the optimum setting for each scene. In addition the easy mode simplifies preview mode.
For convenient storage and sharing of your images, the DSC-W310 accepts Memory Stick Duo™/Memory Stick PRO Duo™/Memory Stick PRO-HG Duo™ media (sold separately) and SD/SDHC media (sold separately).
The Cyber-shot® DSC-W310 camera is available in silver, black and pink.
Generous 2.7” (230K pixels) Clear Photo LCD™ display features sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight.
SteadyShot™ image stabilization compensates for camera shake and helps prevent blur through use of digital processing technologies
The DSC-W310 features 8 convenient scene modes: High Sensitivity / Twilight / Twilight Portrait / Portrait / Landscape / Beach / Snow / Gourmet
Included lithium-ion battery provides added convenience with longer lasting power than alkaline batteries (capacity of 220 images or 110 minutes for viewing still images).
With the pre-installed Picture Motion Browser (PMB) Portable software3 the DSC-W310 makes it easy to pre-select videos and images in the camera and conveniently upload them from the camera to a compatible PC and popular Internet sharing sites without the need for any additional software or install.
© 2010 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony, Cyber-shot, Optical SteadyShot, BIONZ, Xtra Fine LCD, Smile Shutter, TruBlack, TransferJet, Exmor R, Smile Shutter, DVDirect, BRAVIA, Memory Stick PRO Duo, Memory Stick Duo and the Memory Stick logo are trademarks of Sony. PlayStation is a trademark of Sony Computer Entertainment. Microsoft, Windows, and Windows Vista are trademarks of Microsoft Corporation. Blu-ray Disc is a trademark. HDMI is a trademark of HDMI Licensing LLC. iMovie, Mac, and the Works with iMovie logo and the Mac logo are trademarks of Apple Computer, Inc. All other trademarks are trademarks of their respective owners.
Interested in something new?
Explore the latest models now.Shop Now
Sony Rewards is a free loyalty program with many ways to earn, including earning at least 1 point per $1 spent when you shop at Sony Store. To earn points on your purchase, simply log in or join now to link your Sony Rewards account to a Sony Store account. Click here to learn more. You can also log in or enroll to earn points after completing your Sony Store online purchase.