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Cyber-shot Digital Camera W310

Model number: DSC-W310
Model Highlights: 12.1 megapixels, 4x optical zoom, 2.7" LCD, iAuto, Smile Shutter™, Face Detection, SteadyShot™ image stabilization

ADDITIONAL IMAGES:

It's all about making it easier to take beautiful pictures. The DSC-W310 delivers, capturing amazingly detailed images with a 28mm equivalent wide angle 4x zoom lens. Taking and reviewing images is so simple, thanks to a 2.7"LCD (diag.) and advanced features including Easy mode, iAuto and SteadyShot® image stabilization™. There's even a fun in-camera retouching feature that corrects red-eye and trims photos.

12.1 Megapixel Super HAD™ CCD Image Sensor

A powerful 12.1 megapixel 12.3” Super HAD™ CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 12.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13x19”) size, or crop your images and still come away with high resolution shots.

Intelligent Scene Recognition (iSCN) Mode

Intelligent Scene Recognition (iSCN) Mode automatically detects seven different types of scenes and, within just 1/30th of a second, selects the appropriate camera settings: Backlight, Backlight Portrait, Twilight, Twilight Portrait, Portrait, Landscape and Macro.

Smile Shutter™ technology

Smile Shutter™ technology captures a smile the moment it happens. Simply press the Smile Shutter™ button and the camera does the rest. You can also indicate the degree of Smile Detection Sensitivity. Intelligent Scene Recognition can now be used together with Smile Shutter™ mode when the Intelligent Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting.

In-Camera Retouching Tools

Retouch and enhance your photos on the go with in-camera Trimming and Red-Eye Correction.

Includes Sony® PMB (Picture Motion Browser) Software ver. 5.0

Sony Picture Motion Browser software offers a simple, intuitive way to transfer, sort, and view your video and still images on your compatible PC. In addition, multiple output options let you burn your memories to DVD (sold separately), as well as take advantage of one click upload to a number of popular video and photo sharing sites.

Sony Lens with 4x Optical Zoom with 28mm equivalent wide angle

Sony 4x optical zoom lens with 28mm equivalent wide angle brings distant subjects closer for great outdoor, sports, and travel photos.

Face Detection technology

Face Detection technology detects up to eight individual faces and adjusts flash focus and exposure to help deliver crisp, properly lit images of family and friends.

Easy Shooting Mode

With Easy Shooting Mode, even beginners can take great photos. In Easy Shooting Mode, easy-to-understand basic instructions are displayed on the LCD screen and the camera switches to all automatic settings, removing several function choices and allowing you to focus on just your subject. Since this mode works together with Intelligent Scene Recognition, the camera selects the optimum setting for each scene. In addition the easy mode simplifies preview mode.

Media card slot

For convenient storage and sharing of your images, the DSC-W310 accepts Memory Stick Duo™/Memory Stick PRO Duo™/Memory Stick PRO-HG Duo™ media (sold separately) and SD/SDHC media (sold separately).

Colors Available

The Cyber-shot® DSC-W310 camera is available in silver, black and pink.

2.7”1 Clear Photo LCD™ display (230k pixels)

Generous 2.7” (230K pixels) Clear Photo LCD™ display features sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight.

SteadyShot™ image stabilization

SteadyShot™ image stabilization compensates for camera shake and helps prevent blur through use of digital processing technologies.

Scene Modes

The DSC-W310 features 8 convenient scene modes: High Sensitivity / Twilight / Twilight Portrait / Portrait / Landscape / Beach / Snow / Gourmet

Lithium-ion battery

Included lithium-ion battery provides added convenience with longer lasting power than alkaline batteries (capacity of 220 images or 110 minutes for viewing still images).4

Includes Sony® PMB Portable software3

With the pre-installed Picture Motion Browser (PMB) Portable software3 the DSC-W310 makes it easy to pre-select videos and images in the camera and conveniently upload them from the camera to a compatible PC and popular Internet sharing sites5 without the need for any additional software or install.

Product Specifications

Optics/Lens

  • Lens Type : Sony Lens
  • Aperture : iAuto(F3.0/F4.3(W)) / Program Auto(F3.0/F4.3(W)) (2 steps with ND Filter)
  • Optical Zoom : 4x
  • Digital Zoom : Smart Zoom / Precision Digital Zoom / Off
  • Total Zoom : Approximately 8x with Precision Digital Zoom
  • Smart Zoom® Technology : 8M:Approx.4.9x(Total), 5M:Approx.6.2x(Total), VGA:Approx.25x(Total), 16:9(2M):Approx.8.3x(Total)
  • Focal Length (35mm equivalent) : 5-20mm
  • Lens Construction : 6 elements in 5 groups
  • Macro Mode : iAuto(W:Approx.5cm(0.16'') to Infinity, T:Approx.50cm(1.64') to Infinity)

Focus Control

  • AF Modes : 9 points AF / Center Weighted AF
  • AF Illuminator : No

Flash

  • Flash Modes : Auto / On / Slow Syncro / Off
  • Flash Coverage : ISO Auto: Approx.0.5 - Approx.3.0m(Approx.1.64'-Approx.9.84')(W) / Approx.0.5 - Approx.1.5 m(Approx.1.64'-Approx.4.92')(T), ISO3200: up to Approx.6.0 m(Approx.19.69')(W) / Approx.3.0 m(Approx.9.84')(T)

Interface

  • SD Output : Yes
  • HD Output : No
  • USB Port(s) : Yes - USB2.0 Hi-Speed
  • TransferJet : No
  • PictBridge Compatible : Yes

Software

  • Supplied Software : Picture Motion Browser Ver 5.0, PMB Portable 5.0 (for Windows), PMB Portable 1.1 (for Macintosh), Music Transfer
  • Operating System Compatibility : Microsoft® Windows XP SP3, Windows Vista SP2, Windows 7, Macintosh® OS X(v10.4-v10.6)

Imaging Sensor

  • Imaging Sensor : 1/2.3" (7.79mm) Super HAD CCD Sensor

Viewfinder

  • Type : No

Exposure System

  • Metering : Yes
  • Scene Mode(s) : High Sensitivity / Twilight / Twilight Portrait / Soft Snap / Landscape / Beach / Snow / Gourmet
  • D-Range Optimizer : No
  • ISO : Auto / 100 / 200 / 400 / 800 / 1600 / 3200
  • Noise Reduction : No
  • White Balance Mode : Auto / Daylight / Cloudy / Fluorescent 1 (White Fluorescent Lighting) / Fluorescent 2 (Natural White Fluorescent Lighting) / Fluorescent 3 (Day White Fluorescent Lighting) / Incandescent / Flash.

Convenience Features

  • Red-Eye Reduction : Auto / On / Off
  • Date / Time Stamp : Available in the included PMB software.
  • Erase/Protect : Yes / Yes
  • Media/Battery Indicator : Yes/Yes
  • Power Save Mode : Standard / Stamina / Off

Weights and Measurements

  • Dimensions (Approx.) : W x H x D 3 7/8"x2 1/4"x 3/4" (95.3mmx55mmx18.7mm)
  • Weight (Approx.) : Body: Approx. 4.3oz. (121g), With battery and Memory Stick media: Approx. 4.8 oz. (137g)

Service and Warranty Information

  • Limited Warranty Term : 1 Year Parts & Labor

Recording

  • Media Type : 6MB internal Flash Memory, optional Memory Stick Duo™ Media, optional Memory Stick PRO Duo™ Media, optional Memory Stick PRO Duo™ (High Speed), optional Memory Stick PRO HG-Duo™, optional SD/SDHC media6
  • Still Image Max Effective Resolution : Aprox. 12.1Megapixels
  • Video Resolution : VGA(640 x 480) (29.97fps, Progressive) / QVGA (320 x 240) (29.97fps, Progressive)
  • Microphone/Speaker : Mono / Mono

LCD Display

  • LCD Type : 2.7" Clear Photo LCD (230K pixels)
  • Histogram : No

Drive System

  • Drive Mode : Normal / Burst
  • Self-timer : Off / 10sec. / 2sec.
  • Shutter Speeds : iAuto(1/4" - 1/2,000) / Program Auto(1" - 1/2,000)
  • Burst Mode : Approx. 0.85 fps at 12.1MP (Maximum 100 shots)

Advanced Features

  • Face Detection : 8 faces (Auto / Off)
  • Image Stabilization : Digital
  • In-Camera Editing : Trimming / Red Eye Correction
  • NightFraming System : No
  • NightShot® Infrared System : No

Power

  • Battery Type : LITHIUM ION N type 3.6V
  • Battery Capacity : Approx. 110 minutes / Approx. 220 images (when shooting still images)
  • Power Consumption (in Operation) : Approx. 1.05W

In the Box

  • A/V Cable
  • CD-ROM Software
  • Rechargeable Battery Pack (NP-BN1)
  • USB Cable
  • Battery Charger
  • Wrist Strap

Product Profile

Support

Product Warranty

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  • Rechargeable Battery Pack

    Rechargeable Battery Pack

    $49.99

  • Soft Carrying Case

    Soft Carrying Case

    $19.99

VIEW FOOTNOTES


2. Files compatible with iMovie® '09 or later on Mac. Software not compatible with Mac OS® X.

3. For firmware update on Mac OS® X go to www.esupport.sony.com.

4. Actual performance varies based on settings, environmental conditions, and usage. Battery capacity decreases over time and use.

© 2010 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony, Cyber-shot, Optical SteadyShot, BIONZ, Xtra Fine LCD, Smile Shutter, TruBlack, TransferJet, Exmor R, Smile Shutter, DVDirect, BRAVIA, Memory Stick PRO Duo, Memory Stick Duo and the Memory Stick logo are trademarks of Sony. PlayStation is a trademark of Sony Computer Entertainment. Microsoft, Windows, and Windows Vista are trademarks of Microsoft Corporation. Blu-ray Disc is a trademark. HDMI is a trademark of HDMI Licensing LLC. iMovie, Mac, and the Works with iMovie logo and the Mac logo are trademarks of Apple Computer, Inc. All other trademarks are trademarks of their respective owners.

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