$ 3999 .99
$3599.99
Earn 3,600 Sony Rewards points on this purchase.
No interest financing available.
Explore your payment options >
Thanks to the supplied BRAVIA 1080p Wireless media box, you can wirelessly transmit high-definition 1080p quality video and audio from your component boxes to the TV.
BRAVIA 1080p
Featuring an Edge Lit LED backlight, the BRAVIA XBR10 is the thinnest HD television Sony has yet to produce. Designed to deliver unbelievable blacks and brilliant whites, this HDTV also boasts an unbelievably slim form factor and over 1,000,000:1 dynamic contrast ratio which will leave you wondering if the view is nicer with the TV on or off.
Your fast-paced movies, sports and games have never looked clearer thanks to Motionflow™ 240Hz refresh rate. Our most advanced motion processing technology to date delivers an unbelievably smooth, crisp and fluid picture.
Motionflow 240Hz
Enjoy free, premium on-demand entertainment directly to your HDTV. Using your in-home broadband connection and BRAVIA HDTV remote control, you can access online content from an ever-growing list of leading providers including Netflix (coming in Fall 2009), Slacker® Radio, YouTube™, Sports Illustrated, Sony Pictures, Sony Music and Epicurious.com.
Stay in touch with the world and access the latest news, weather, sports, entertainment and more at the touch of a button with BRAVIA Internet Widgets. These small application widgets are located on TV's display and can be positioned to your liking.
From the moment you turn on this XBR10, you'll notice a sharper, more vibrant picture. With BRAVIA Engine™ 3 fully digital video processor, this TV produces breathtaking picture quality with reduced visual noise, enhanced color and overall image detail even on 1080p sources such as PlayStation®3 systems and Blu-ray Disc™ players.
BRAVIA Engine 3
16:9 Full HD 1080p resolution panel (1920x1080) accepts any high definition video signal and renders it with optimum resolution, so you can take full advantage of Blu-ray Disc™ players and Sony® PlayStation®3 entertainment systems that can deliver 1080p content.
Motionflow™ 240Hz technology is Sony’s highest level of motion detail and clarity so you enjoy unprecedented motion detail in sports, movies and games. Motionflow 240Hz technology quadruples the frame rate from the normal 60Hz, resulting in a crisp fluid motion and a natural, realistic viewing experience.
BRAVIA Engine 3 is the newest fully digital video processor from Sony. It uses a collection of enhanced algorithms to significantly reduce noise, enhance overall image detail, and optimize contrast so every scene produces sharp, vibrant, life-like images.
Sony has integrated the TV Guide Interactive Program Guide5 into the exclusive xross media bar™ user interface to deliver regularly updated program listings via your existing internet connection.4
The Favorites Menu function makes it easy to quickly access your favorite channels and frequently used video inputs.
A built-in ATSC/NTSC tuner with QAM delivers over-the-air digital TV and unencrypted HDTV broadcast signals, as well as traditional analog TV broadcasts.
Separate Monitor and Media Box allow for line of sight transmission of HD quality video and audio. Now you can enjoy the beauty of your edge-lit LCD without the clutter of home video components in the picture.6
Personalize your viewing experience by selecting, positioning, and resizing widgets on your BRAVIA HDTV display. BRAVIA Internet Widgets are small applications that can be accessed with the touch of one button providing you with the latest in news, weather, stock info, and much more on your BRAVIA XBR10-Series.8
Compliance with DLNA® (Digital Living Network Alliance) allows BRAVIA® XBR10-Series HDTVs to access digital photos, music, and video from DLNA-enabled PCs and other devices, so you can enjoy your memories with friends and family in the comfort of your living room instead of crowding around a PC.
The award-winning Sony® xross media bar user interface allows you easily navigate through your favorite photos, music, channels, and connected devices.
Scene Select makes choosing the appropriate settings for the best HDTV experience easier than ever. Scene Select packages different picture and audio settings based on the type of content you want to view. For example, the "Sports" package configures the perfect picture and audio settings to make you feel like you're right in the stadium. Other packages include "Cinema," "Photo," "Game," and "Music."
Allows for a sleek and slender form factor, and creates an amazing, over 1,000,000:1 dynamic contrast ratio.
With BRAVIA Internet Video you can enjoy select premium and free on-demand entertainment directly to your HDTV. Use your in-home broadband connection and the BRAVIA HDTV remote control to access online video, music, and more content from over 20 providers including Amazon Video On Demand, YouTube™, Sports Illustrated, Sony Pictures, Sony Music, Slacker and Epicurious.com.4
Connect your compatible camera, USB-enabled MP3 player, or USB storage device directly to the HDTV's USB input to view photos on the big screen or listen to music. BRAVIA® XBR10-Series HDTVs also include MPEG2 video file support, so you can go straight from shooting video to screening it over USB.
Get versatile HD connection options with seven HD inputs. Four HDMI™ inputs (up to 1080/60p capable) let you connect a Sony® PlayStation®3 entertainment system, Blu-ray Disc™ player or any other HDMI-capable equipment and get uncompressed digital video and multi-channel digital audio on a single cable per device.9 An HD combo input, which includes HD component and composite inputs,(1080/60i capable) provide added HD-capable connectivity, and a PC input (HD-15 pin) offers the added versatility of using your HDTV as a computer monitor. 3
BRAVIA Sync capability combines the one-touch access and control functionality of BRAVIA Theatre Sync™ with the ability to control HDMI CEC-enabled Sony® Handycam® camcorders and Cybershot® digital still cameras using the TV's remote and an on-screen display. 2
Sony® XBR-series HDTVs exceed Energy Star 3.0 guidelines for energy efficiency. In addition, they incorporate advanced power saving features such as Light Sensor® technology that adjusts backlight intensity based on ambient room lighting conditions and Dynamic Backlight Control that adjusts backlight intensity based on the brightness of the image on the screen.
We have detected that you do not have the Flash plug-in installed. Flash is a free plug-in that lets your browser display animations and enhanced content.
To begin automatically installing Flash, click the button below.
© 2009 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited.
Sony, HDNA, BRAVIA, BRAVIA Engine, BRAVIA Sync, Cybershot, Handycam, Live Color Creation, Motionflow, 24p True Cinema, xross media bar, x.v.Color, and their respective logos are trademarks of Sony. PlayStation is a trademark of Sony Computer Entertainment Inc. HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks of HDMI Licensing LLC. Energy Star and the Energy Star mark are registered U.S. marks. Blu-ray Disc is a trademark. TV Guide is a trademark of TV Guide Magazine Group, Inc. All other trademarks are trademarks of their respective owners.
Features and specifications are subject to change without notice. Non-metric weights and measures are approximate.
Lamp in this product contains mercury. Disposal of these materials may be regulated due to environmental considerations. For disposal or recycling information, please contact your local authorities or the Electronic Industries Alliance (www.eiae.org).
Sony Rewards is a free loyalty program with many ways to earn, including earning at least 1 point per $1 spent when you shop at Sony Store. To earn points on your purchase, simply log in or join now to link your Sony Rewards account to a Sony Store account. Click here to learn more. You can also log in or enroll to earn points after completing your Sony Store online purchase.