Enjoy a more fluid, natural and realistic viewing experience while watching fast-action sports and movies. Motionflow 120Hz technology enhances sharpness and delivers smooth motion for fast-action pictures.
With Full HD 1080p resolution panel (1920x1080), this HDTV lets you take full advantage of HD sources such as Blu-ray Disc™ players and PLAYSTATION®3 systems that can deliver 1080p content.
Full HD :: 1080
Experience a supremely sharp, crystal clear image from any video resolution with BRAVIA Engine™ 2 PRO. It's Sony's most advanced video processing system optimizing standard definition and high definition to maximize contrast, color and brightness and motion while reducing noise.
BE2 :: Bravia Engine
See every detail even in dark scenes with Advanced Contrast Enhancer (ACE). Consisting of two main elements, dynamic backlight control and image processing, ACE adjusts the backlight level based on average scene brightness and optimizes the overall contrast of every frame to deliver deeper blacks and brighter whites for a more realistic picture.
By combining a 10-bit processor and 10-bit panel, the BRAVIA XBR7-Series is able to create and display billions of colors. You'll also notice smoother color transitions and avoid a picture with a "paint by numbers" look.
Expand the functionality of this BRAVIA TV with optional BRAVIA Link modules. Depending on the module, you can access on-demand entertainment, attach a DVD player behind your TV, add four additional HDMI™ ports, or wirelessly transmit HD video and audio.
Don't just watch TV, experience it. The 70-inch, KDL-70XBR7 BRAVIA® XBR® LCD flat panel HDTV brings superior picture performance on a massive scale. In addition to Full HD 1080p resolution, this HDTV features Motionflow™ 120Hz technology, which enhances motion to deliver a smoother and clearer looking picture. It's also outfitted with a powerful BRAVIA Engine™ 2 PRO fully digital video processor that renders stunning images from any resolution. Enjoy exceptional ease-of-use with the Xross Media Bar™ user interface, integrated TV Guide® Interactive Program Guide and BRAVIA Sync one-touch component control. You can even expand your HDTV's capabilities with optional BRAVIA® Link modules (sold separately). This HDTV comes with an abundance connectivity options so you to connect the latest video sources. And with the gorgeous piano gloss black finish with floating glass accents, it will be the sharpest wall in your home.
16:9 Full HD 1080p resolution panel (1920 x 1080) accepts any HDTV signal and renders it with optimum resolution.
Advanced Contrast Enhancer circuit (ACE) dynamically improves contrast, resulting in deep blacks in darker scenes without losing fine details in shadows and other dark areas of the picture.
x.v.Color™ technology2 adopts the x.v.YCC international color standard to display nearly twice as many (1.8x) viewable colors than the existing RGB color standard.
DMex™ functionality expands your HDTV’s capabilities by letting you connect optional BRAVIA® Link modules, including the BRAVIA Internet Video Link, BRAVIA DVD Link, BRAVIA Wireless Link and BRAVIA Input Link (all sold separately) 5.
DLNA (Digital Living Network Alliance) compliance allows BRAVIA® XBR®7-Series HDTVs to access digital photos from DLNA-enabled PCs and other devices2.
Sony® has integrated the TV Guide® Interactive Program Guide into the exclusive Xross Media Bar™ user interface to deliver continually updated program listings.
BRAVIA Engine™ 2 PRO is Sony’s most advanced video processing system, utilizing the latest generation of Digital Reality Creation technology to render a supremely sharp, crystal clear image from any video resolution.
Live Color Creation™ technology with WCG-CCFL backlight uses advanced chroma signal processing to widen the color reproduction range for overall more natural and vibrant colors.
24p True Cinema™ mode enables you to enjoy films at their intended 24 fps (frames per second) when viewed using a 24p capable output device, such as a Blu-ray Disc™ player.
BRAVIA® Sync capability allows you to control CEC-enabled components connected via HDMI™ input. Use your BRAVIA® HDTV remote control to play Blu-ray Disc™ or DVD movies, access home theater settings, and even operate compatible Handycam® camcorders with a convenient on-screen display6.
Xross Media Bar™ (XMB™) makes it simple and intuitive to navigate the television's menus, controls, and user settings.
The BRAVIA® XBR®7-Series LCD HDTV offers four HDMI™ inputs (up to 1080/60p capable) that transmit uncompressed digital video and multi-channel audio over one cable, as well as two HD component connections (1080/60p capable), giving you the flexibility you need to connect the latest video sources.
VESA® compatible hole spacing uses an industry-standard mounting hole pattern that can be used with VESA-compliant mounting brackets, taking the guesswork out of selecting the proper hardware for hanging your TV on the wall.
Motionflow™ 120HZ technology doubles the frame rate to help remove judder in film sources, HD content, broadcast movies and primetime programming, creating smoother, more fluid motion that delivers a natural and realistic viewing experience.
10-bit processor and 10-bit panel combine to create allow 64 times the levels of expression versus 8-bit panels, resulting in smoother transitions from color to color and faithful reproduction of subtle color changes.
Dynamic Video Noise Reduction adaptive technology analyzes the motion, sharpness and brightness of each scene in real time to identify various types of noise and reduce unwanted artifacts without compromising the video signal.
The DIGITAL MEDIA PORT connection allows the use of an optional DIGITAL MEDIA PORT cradle to connect digital devices directly to your BRAVIA® HDTV.
Bring your photos to life and enjoy highly detailed, Full HD 1920x1080 images with the PhotoTV HD3 mode. PhotoTV HD fine tunes settings on your BRAVIA® XBR®7-Series HDTV such as sharpness, gradation and color to display images that more closely match the look of printed photographs.
Favorites and Photo Slideshow functions feature rich 3D graphics that make it easy and fun to quickly access video content and digital photos to share with family and friends.
RS-232C connectivity enables you to operate your BRAVIA® HDTV using home control and automation systems.
© 2008 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony, HDNA, BRAVIA, and Xross Media Bar are trademarks of Sony. HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks of HDMI Licensing LLC. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice. Non-metric weights and measures are approximate.
Lamp in this product contains mercury. Disposal of these materials may be regulated due to environmental considerations. For disposal or recycling information, please contact your local authorities or the Electronic Industries Alliance (www.eiae.org).
Interested in something new?
Explore the latest models now.Shop Now
Sony Rewards is a free loyalty program with many ways to earn, including earning at least 1 point per $1 spent when you shop at Sony Store. To earn points on your purchase, simply log in or join now to link your Sony Rewards account to a Sony Store account. Click here to learn more. You can also log in or enroll to earn points after completing your Sony Store online purchase.