Achieving smoother, natural motion reproduction starts with the right performance characteristics such as the ultra fast panel response times our BRAVIA® LCD and BRAVIA SXRD HDTVs have. Taking motion performance to the next level requires innovation and expertise. Enter Sony's Motionflow™ High Frame Rate technology. Motionflow doubles the amount of frames from 60fps to 120fps and does it the right way by using real-time calculation of every single frame of video to create entire new frames of information. Users can choose between three settings, one of which offers a slightly cinematic feel and somewhat smoother than usual motion. The results are spectacular and unlock a new level of motion reproduction. Movie and animation DVD's will now look smooth and natural with a true sense of realism.
Many colors in the real world such as deep reds, greens and clear blues cannot be expressed with conventional display technologies. Working in combination with the special WCG-CCFL backlight in LCD HDTVs or the optical engine in our MDPJ HDTVs, Live Color Creation technology achieves wide color reproduction using advanced chroma signal processing algorithms. The primary benefits are clear blues, natural greens and an overall vibrant color for all scenes.
Sony® created BRAVIA® Theatre Sync™ to go beyond basic digital audio and video transmission. Based on the HDMI-CEC function, BRAVIA® Theatre Sync™ will be included on select BRAVIA® Theatre home A/V systems and components. This useful function reduces the hassle and time consuming job of powering up, routing signals, etc. to the simple push of one button.8 Want to play your DVD on your Sony® A/V system— Easy, just push PLAY on the BRAVIA® HDTV remote and everything is taken care of for you. Even when the system is off! Want to change from TV sound to digital surround sound through your Sony BRAVIA® Theatre A/V system— Just one push of the Theater Sound button on the remote and voila, surround sound through your system. Want to power down everything once you've finished enjoying it— Push one button and the TV and A/V system powers down. BRAVIA® Theatre Sync™ helps make things a whole lot easier to operate.
Many movies are filmed at 24 frames per second (fps) and prime time TV programs are recorded at 24p. Seizing on an opportunity, some studios are taking a purist approach and encoding high definition video content such as Blu-ray Disc™ in 24p. Sony wisely takes advantage of this by including 24p output capability on our Blu-ray Disc™ players as well as including 24p input capability select 2007 BRAVIA TVs. The benefit— Images are smooth and natural looking. Once you experience 24p video it will be hard to view video without it.
While it's great to state that a TV is capable of creating billions of colors it's a whole lot better when you have a display that can actually display them. That's the logic behind Sony's 10-bit processor and 10-bit display. Sony follows 10-bit processing with a 10-bit panel, allowing 64 times the levels of color expression than an 8-bit panel. What that translates to is smoother transitions from color to color and subtle color changes faithfully reproduced.
When was the last time you saw an on-screen display that was fast, fun and easy to use— Sony's award-winning Xross Media Bar™ (pronounced Cross) provides a logical and fast way to access set up menus, user controls, and more. The on-screen display comes to life by pushing the XMB menu button on the remote. Navigation through the menus is smooth and fast.
Sony’s Advanced Contrast Enhancer (ACE) builds on our excellent on-contrast ratio performance of 1600:14. A Dynamic Contrast Ratio of up to 8,000:15 is achieved by using real-time image processing to adjust the contrast along with optimizing backlight levels. But rather than focus on the "numbers", Sony focuses on actual picture performance avoiding exaggerated blacks where detail can be lost. ACE translates to blacker blacks in darker scenes, as well as better shadow detail in other scenes for a difference that you can see.
BRAVIA Engine™ is a full digital video processing system that came about as a result of Sony's expertise and long heritage in bringing cutting-edge picture quality to consumer televisions. Its fully digital signal-processing path includes video processing functions that are designed to improve overall picture quality. Enjoy the benefits of natural looking images with amazing detail and sharpness, reduced noise, and improved depth and contrast.
Sony's Digital Media Extender (DMex) ready televisions offer a digital connection path for the addition of the optional modules like the new BRAVIA Internet Video Link. 6 With innovative DMex expansion capabilities featuring the Emmy® award winning XMB user interface, these models are not merely TVs, but powerful entertainment platforms that not only meet your needs today, but extend to add new features seamlessly.
Built around a sophisticated set of Sony algorithms, the S-Force Front Surround enhancement function generates realistic surround sound from the two speakers in the TV. Unlike some other "virtual surround" technologies, S-Force Front Surround sound does not need to be bounced off of side walls or other surfaces to hear three-dimensional sound. No matter what the size or shape of the room it's possible to hear sounds from behind you.
Designed for maximum versatility, Sony's BRAVIA® XBR-Series LCD TVs are equipped with a comprehensive range of input interfaces. The HDMI™ (High-Definition Multimedia Interface™) is the industry-supported, uncompressed, all-digital audio/video interface. HDMI technology supports enhanced or High Definition video, together with multi-channel digital audio to provide matchless image and sound reproduction. BRAVIA® XBR Series TVs include (3) HDMI inputs capable of up to 1080/60p. The PC input4 (HD-15 pin) offers up to 1920 x 1080p connection to your PC, allowing you to use your high resolution BRAVIA® XBR Series Digital TV as a computer monitor.
©2007 Sony Electronics Inc. All rights reserved.
Sony, BRAVIA, BRAVIA Engine, BRAVIA Theatre Sync, DRC, Speed Surf, CineMotion, S-Force, Xross Media Bar, XMB are trademarks of Sony. Dolby Digital is a registered trademark of Dolby Laboratories. This TV incorporates High-Definition Multimedia Interface (HDMI™) technology. HDMI, the HMDI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC. ATSC is a trademark of Electronic Industries Association. All other trademarks are property of their respective owners.
Features and specifications are subject to change without notice. Non-metric weights and measures are approximate.
Lamp in this product contains mercury. Disposal of these materials may be regulated due to environmental considerations. For disposal or recycling information, please contact your local authorities or the Electronic Industries Alliance (www.eiae.org).
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