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Model Features: 16.1MP, Translucent Mirror Technology™, ISO 16000 sensitivity, 1080/60i/24p Full AVCHD™ video, up to 7 fps, Auto Portrait Framing, Tru-finder™ electronic viewfinder, 18-135mm f/3.5-5.6 zoom lens
Flex your photographic prowess and capture the moment perfectly with Sony's exclusive Translucent Mirror Technology DSLR. Experience superior performance whether you're shooting HD movie masterpieces or composing crystal clear still images. Tele-zoom High Speed Shooting of up to 7 frames per second works with continuous auto focus that gets visibly faster in Live View and HD Movie modes.
Photography as an Art
Get serious about taking your photography skills to the next level with the compact dimensions and highly sophisticated technology of an a37 camera. Bring it everywhere you go, explore creative photographic techniques and start transforming special moments into truly stunning images.
Maintain Your Focus
The secret to the small bodies and huge performance advantages of Sony A-mount cameras is Translucent Mirror Technology, which simultaneously directs light to the image sensor and AF sensor at all times to realize accelerated, high-precision full-time continuous phase-detection autofocusing.
Professional Class Shooting Speeds
It's never been easier to capture a game-changing soccer kick or the look of surprise on their face when you're shooting at 7 frames per second in the Tele-zoom Continuous Advance Priority AE mode. By utilizing Full-time Continuous AF you're ensured accurate tracking and clear focusing in every frame. This mode also magnifies the center of the action 1.4x to bring your subjects closer at a clear 8-megapixel resolution.
Tiltable Clear Photo LCD
Tilt the Clear Photo LCD screen for the flexibility to view almost any kind of scene with clarity. Easily shoot from high perspectives by holding the camera up and tilting the screen down towards yourself. Or try setting the camera on the ground and tilting the screen up — you'll have a clear view perfect for framing your subjects.
Portfolio-Worthy Portraits
Now it's easy to create portraits with a truly professional look. Auto Portrait Framing uses face detection technology and the "rule of thirds" principle to produce optimally trimmed portraits. These sharp, beautifully balanced images feature the same number of pixels as your originals (which are also saved), thanks to By Pixel Super Resolution Technology.
Compose With Creativity
Enjoy the point-and-shoot convenience of various automatic features including Superior Auto mode, which detects and analyzes shooting conditions, adjusts camera settings accordingly, and activates advanced functions when necessary to achieve optimal results. 8 Scene Selection modes also optimize image quality for the type of scene you shoot.
All screen images simulated.
Take your photography to the next level with the Sony Alpha a37 SLT-A37K DSLR camera with Translucent Mirror Technology. Whether you're shooting stunning 16.1MP still images or Full HD video, you'll be sure to nail the shot with Tele-zoom High Speed Shooting at up to 7 frames per second, complete with continuous auto focus. With superb low-light performance, you'll walk away with richly-detailed photos even in challenging lighting conditions such as indoors, dusk or nighttime settings. Auto Portrait Framing mode makes it easy to capture perfectly-balanced, professional-looking portraits of all your subjects. The included 18-135mm f/3.5-5.6 zoom lens is ideal for wide-angle to long telephoto shots and features a newly-developed DMF (Direct Manual Focus) mechanism for smooth and easy focusing.
Discover the joy of real photography
Compact dimensions and sophisticated technology combine to empower your photography like never before. Carry the 37 with you everywhere, explore creative photographic techniques, transform special moments into stunning images — and share the joy.
Capture subjects from any angle on the tiltable Clear Photo LCD
The Clear Photo LCD monitor with tiltable design sets you free to clearly and flexibly view almost any kind of scene. You can easily shoot from high perspectives by simply holding the camera up and tilting the screen down. Or set the camera on the ground and tilt the screen up for a clear view when framing subjects.
Achieve outstanding image quality when using sophisticated auto features
Enjoy the point-and-shoot convenience of various automatic features including Superior Auto mode, which detects and analyzes shooting conditions, adjusts camera settings accordingly, and activates advanced functions when necessary to achieve optimal results. 8 Scene Selection modes also optimize image quality for the type of scene you shoot.
Capture the perfect moment with 7 fps tele-zoom high-speed shooting
You can always capture the ideal moment and facial expression by shooting at 7 frames per second in the Tele-zoom Continuous Advance Priority AE mode, which utilizes Full-time Continuous AF to ensure accurate tracking and clear focusing in every frame. This mode also magnifies the center of the action 1.4x to bring your subjects closer at a clear 8-megapixel resolution.
PlayMemories™
Uniquely smart and easy-to-use, PlayMemories Home™ software makes organizing, editing and sharing your photos and videos a cinch. Instantly import and sort your content by event or date. Then transform your favorites from ordinary to extraordinary with intuitive adjustments and stunning filters. You can even create heartwarming slide-shows complete with transitions and soundtracks in 3 simple steps. Finally, share your picks privately with family and friends or on popular social networking sites like Facebook® and YouTube™. PlayMemories Online™ service can even securely store your content in the cloud allowing virtually all of your devices to access it anytime, anyplace.
Unleash your shooting potential with Translucent Mirror Technology
The secret to the small bodies and huge performance advantages of Sony A-mount cameras is Translucent Mirror Technology, which simultaneously directs light to the image sensor and AF sensor at all times to realize accelerated, high-precision full-time continuous phase-detection autofocusing.
Set your imagination free to explore
Now it's easy to create portraits with a truly professional look. Auto Portrait Framing uses face detection technology and the “rule of thirds” principle to produce optimally trimmed portraits. These sharp, beautifully balanced images feature the same number of pixels as your originals (which are also saved), thanks to By Pixel Super Resolution Technology.
Product Specifications
Recording
Media Type :
Memory Stick PRO Duo™, Memory Stick PRO-HG Duo™, SD memory card, SDHC memory card,
SDXC memory card
Color Space :
sRGB, AdobeRGB
Still Image Mode :
JPEG (Standard, Fine), RAW, RAW+JPEG
Still Image Size 16:9 :
L: 4912 x 2760 (14M), M: 3568 x 2000 (7.1M), S: 2448 x 1376 (3.4M)
Still Image Size 3:2 :
L: 4912 x 3264 (16M), M: 3568 x 2368 (8.4M), S: 2448 x 1624 (4M)
Panorama Still Image Size :
Horizontal Wide: 12,416 x 1,856 (23M)
Horizontal Std.: 8,192 x 1,856 (15M)
Vertical Wide: 2,160 x 5,536 (12M)
Vertical Std.: 2,160 x 3,872 (8.4M)
3D Sweep Panorama:
Horizontal Wide: 7152 X 1080 (7.7M)
Horizontal Std.: 4912 X 1080 (5.3M)
16:9: 1920 X 1080 (2.1M)
Video Format :
AVCHD Ver. 2.0/MP4 compliant / MPEG-4 AVC (H.264)
Video Mode :
AVCHD: 1920 x 1080/ 60i (60i/24Mbps/ FX, 60i/17Mbps/ FH, 24p/24Mbps/ FX, 24p/17Mbps/ FH)
MP4 HD: 1440 x 1080/ 30p (29.97 Progressive) Approx. 12Mbps (Average bit-rate)
MP4 VGA: 640 x 480/ 30p (29.97 Progressive) Approx. 3Mbps (Average bit-rate)
Video Resolution :
1920x1080/60i (59.94i, 29.97p sensor output)
Video Signal :
NTSC color, EIA standards
Audio Format :
Dolby Digital (AC-3) / MPEG-4 AAC-LC, 2ch
Microphone/Speaker :
Built-in Stereo Microphone
LCD Display
LCD Type :
2.7” TFT Clear Photo LCD (230,400 pixels)
Angle Adjustment :
Tilt angle: Up approx. 135 degrees, down 55 degrees
Brightness Control :
Auto/Manual (5 steps between -2 and +2)/Sunny Weather
Coverage :
100%
Live View :
Continuous Live View (LCD/EVF Auto, selectable)
Continuous Shooting Speed :
Tele-zoom Cont. Adv. Priority AE: Up to 7 fps; Cont. shooting Hi 5.5 fps/ Lo 2.5 fps (Speed may vary depending on shooting conditions and memory card in use)
Shutter Type :
Electronically-controlled, vertical-traverse, focal-plane shutter
Interface
Microphone Input :
Yes
Accessory Shoe :
Yes (Alpha)
BRAVIA® Sync™ :
Yes, via HDMI with compatible BRAVIA HDTV
HD Output :
HDMI (TypeC mini)
Memory Card Slot :
Dual memory card slot: Memory Stick PRO Duo™/Pro-HG Duo™ media - SD, SDHC and SDXC memory card
PhotoTV HD :
Yes, with BRAVIA Sync™ enabled HDTV and HDMI cable
USB Port(s) :
USB2.0 Hi-speed (mass-storage, PTP)
Software
Supplied Software :
PlayMemories Home, Image Data Converter SR 3.2 Image Data Lightbox SR 2.2
Operating System Compatibility :
Windows XP SP3 (64-bit and Starter Editions are not supported,Windows Image Mastering API(IMAPI)Ver.2.0 or later is required to use the function for creating discs.)
Windows Vista SP2 (Starter Edition is not supported)
Windows 7;
Mac OS X(v10.4-?10.6) (Image Data Converter & Image Data Lightbox only, PMB is not Mac compatible)
Camera
Lens Compatibility :
Sony A-mount lens
Lens Mount :
Sony A-mount
Camera Type :
Sony A-mount interchangeable lens digital camera
Optics/Lens
Lens Mount Type :
Sony A-mount
Lens Groups-Elements :
14 elements, 11 groups
Focus Control
Focus System :
TTL phase detection AF (CCD line sensors)
Focus Points :
15 points (3 points cross type)
AF Modes :
Single-shot AF(AF-S), Continuous AF(AF-C), Auto selectable(AF-A)
Focus Area :
Wide (auto, 15 points), Zone, Spot, Local (15 local areas selectable)
Focus Sensitivity :
-2 EV to +17 EV (at ISO100 equivalent with F1.4 lens attached)
Focus Features :
Tracking Focus, Predictive control (AF-A,AF-C), Focus lock, Eye-start AF
Scene Mode(s) :
Portrait, Landscape, Macro, Sports Action, Sunset, Night Portrait, Night View, Hand-held Twilight
Picture Effect(s) :
11 modes (15 effects): Posterization (Color, B/W), Pop Color, Retro Photo, Partial Color (R,G,B,Y),
High Contrast Monochrome, Toy Camera, Soft High-key, Soft Focus, HDR Painting, Rich-tone
Monochrome, Miniature
D-Range Optimizer :
Off, Dynamic Range Optimizer (Auto/Level), Auto High Dynamic Range (Off, Auto Exposure Difference, Exposure difference Level (1-6EV, 1.0EV step))
Auto Exposure Lock :
Available with AE lock button. AE is also locked when focus is locked in multi-segment metering
mode.
Color Temperature :
2500 - 9900 k with 15-step Magenta / Green compensation
ISO :
Auto: 100 - 3200; Selectable: 100 - 16000; Multi Frame NR (up to ISO 25600)
Noise Reduction :
Long exp. NR: (On/Off, available of shutter speeds longer than 1 sec.)
High ISO NR: (High/Normal/Low)
Multi Frame NR: (Auto/ISO100-25600)
White Balance Mode :
Auto WB, Daylight, Shade, Cloudy, Incandescent, Fluorescent (Warm white/Cool white/Day
white/Daylight), Flash, C. Temp 2500 to 9900K, C Filter G7 to M7, 15-step, Custom, AWB micro
adjustment
Advanced Features
Advanced User Interface :
Easy-to-understand Graphic Display and on-screen Help Guide User-friendly function menu
Anti Motion Blur :
6-image layering
Auto High Dynamic Range :
Yes, (Off/On, Auto Exposure Difference, Exposure difference Level (1-6 EV at 1.0 EV step)
Sweep Panorama :
Yes (2D/3D)
Face Detection :
Off, Auto, Child Priority, Adult Priority (up to 8 faces detectable)
Smile Shutter™ technology :
Yes - Off, Slight, Normal, Big
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