Flex your photographic prowess and capture the moment perfectly with Sony's exclusive Translucent Mirror Technology DSLR. Experience superior performance whether you're shooting HD movie masterpieces or composing crystal clear still images. Tele-zoom High Speed Shooting of up to 7 frames per second works with continuous auto focus that gets visibly faster in Live View and HD Movie modes.
Get serious about taking your photography skills to the next level with the compact dimensions and highly sophisticated technology of an a37 camera. Bring it everywhere you go, explore creative photographic techniques and start transforming special moments into truly stunning images.
The secret to the small bodies and huge performance advantages of Sony A-mount cameras is Translucent Mirror Technology, which simultaneously directs light to the image sensor and AF sensor at all times to realize accelerated, high-precision full-time continuous phase-detection autofocusing.
It's never been easier to capture a game-changing soccer kick or the look of surprise on their face when you're shooting at 7 frames per second in the Tele-zoom Continuous Advance Priority AE mode. By utilizing Full-time Continuous AF you're ensured accurate tracking and clear focusing in every frame. This mode also magnifies the center of the action 1.4x to bring your subjects closer at a clear 8-megapixel resolution.
Tilt the Clear Photo LCD screen for the flexibility to view almost any kind of scene with clarity. Easily shoot from high perspectives by holding the camera up and tilting the screen down towards yourself. Or try setting the camera on the ground and tilting the screen up — you'll have a clear view perfect for framing your subjects.
Now it's easy to create portraits with a truly professional look. Auto Portrait Framing uses face detection technology and the "rule of thirds" principle to produce optimally trimmed portraits. These sharp, beautifully balanced images feature the same number of pixels as your originals (which are also saved), thanks to By Pixel Super Resolution Technology.
Enjoy the point-and-shoot convenience of various automatic features including Superior Auto mode, which detects and analyzes shooting conditions, adjusts camera settings accordingly, and activates advanced functions when necessary to achieve optimal results. 8 Scene Selection modes also optimize image quality for the type of scene you shoot.
All screen images simulated.
Take your photography to the next level with the Sony Alpha a37 SLT-A37K DSLR camera with Translucent Mirror Technology. Whether you're shooting stunning 16.1MP still images or Full HD video, you'll be sure to nail the shot with Tele-zoom High Speed Shooting at up to 7 frames per second, complete with continuous auto focus. With superb low-light performance, you'll walk away with richly-detailed photos even in challenging lighting conditions such as indoors, dusk or nighttime settings. Auto Portrait Framing mode makes it easy to capture perfectly-balanced, professional-looking portraits of all your subjects. The included 18-55mm f/3.5-5.6 zoom lens features smooth and silent AF operation with a built-in Smooth Autofocus Motor (SAM) to handle the full range of your most common shots.
Compact dimensions and sophisticated technology combine to empower your photography like never before. Carry the 37 with you everywhere, explore creative photographic techniques, transform special moments into stunning images — and share the joy.
The Clear Photo LCD monitor with tiltable design sets you free to clearly and flexibly view almost any kind of scene. You can easily shoot from high perspectives by simply holding the camera up and tilting the screen down. Or set the camera on the ground and tilt the screen up for a clear view when framing subjects.
Enjoy the point-and-shoot convenience of various automatic features including Superior Auto mode, which detects and analyzes shooting conditions, adjusts camera settings accordingly, and activates advanced functions when necessary to achieve optimal results. 8 Scene Selection modes also optimize image quality for the type of scene you shoot.
You can always capture the ideal moment and facial expression by shooting at 7 frames per second in the Tele-zoom Continuous Advance Priority AE mode, which utilizes Full-time Continuous AF to ensure accurate tracking and clear focusing in every frame. This mode also magnifies the center of the action 1.4x to bring your subjects closer at a clear 8-megapixel resolution.
Uniquely smart and easy-to-use, PlayMemories Home™ software makes organizing, editing and sharing your photos and videos a cinch. Instantly import and sort your content by event or date. Then transform your favorites from ordinary to extraordinary with intuitive adjustments and stunning filters. You can even create heartwarming slide-shows complete with transitions and soundtracks in 3 simple steps. Finally, share your picks privately with family and friends or on popular social networking sites like Facebook® and YouTube™. PlayMemories Online™ service can even securely store your content in the cloud allowing virtually all of your devices to access it anytime, anyplace.
The secret to the small bodies and huge performance advantages of Sony A-mount cameras is Translucent Mirror Technology, which simultaneously directs light to the image sensor and AF sensor at all times to realize accelerated, high-precision full-time continuous phase-detection autofocusing.
Now it's easy to create portraits with a truly professional look. Auto Portrait Framing uses face detection technology and the “rule of thirds” principle to produce optimally trimmed portraits. These sharp, beautifully balanced images feature the same number of pixels as your originals (which are also saved), thanks to By Pixel Super Resolution Technology.
Soft Carrying Case
$49.99
System Carrying Case
$54.99
Backpack Carrying Case
$119.99
InfoLithium W Series Battery Pack
$79.99
AC Charger for W Series Battery
$59.99
Flash for Alpha DSLR Cameras
$349.99
Compact External Flash
$149.99
Battery LED Video Light
$249.99
RM-L1AM Alpha Remote Commander
$69.99
Portable Monitor
$349.99
Alpha Compact Stereo Microphone
$129.99
Grip Belt
$54.99
Alpha Body Cap
$3.99
Multipod
$249.99
Replacement Eyepiece Cup
$9.99
Mini High Speed HDMI Cable - 9' 6"
$44.99
Mini High Speed HDMI Cable - 4' 7"
$29.99
LCD Protective Cover
$11.99
16GB SDHC UHS-1 Memory Card
$28.99
32GB SDHC UHS-1 Memory Card
$54.99
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