Share your story with friends and family with this Cyber-shot® W690 camera. Capture memorable moments with brilliant 16.1MP clarity, or shoot HD 720p video to tell your tale in gorgeous high definition1. Stabilized 10x optical zoom grants you access to faraway subjects for beautifully crisp close-ups, while the generous 3.0" LCD makes composing a shot, adjusting settings or reviewing your footage a breeze.
Zoom in close for great travel, sports and wildlife photos. With 10x optical zoom, you can capture distant details without moving an inch for incredible close-ups. Just slip this easy-to-carry, compact camera in your pocket or purse and you're ready to go.
Shoot and share HD movies with ease (records in 29-minute segments). In 720p MP4 movie mode, you can record 1280 x 720 HD movies at 30 fps for high-quality clips perfect for viewing and editing on your Mac® or PC, or uploading to sites like Facebook® and YouTube™ (internet-connected computer required).
Use Sweep Panorama™ mode to get breathtaking panoramic shots of up to 360 degrees. Capture sprawling landscapes and captivating cityscapes by pressing the shutter and sweeping the camera in the desired direction. The camera handles the rest, shooting multiple images at high speeds then seamlessly stitching them together to create one continuous image.
With a 16.1MP Super HAD™ CCD image sensor, capture high-resolution images with superb contrast and clarity down to the finest detail. More pixels means you can enlarge, zoom in and crop your photos without losing detail, plus create photo-quality prints of up to 13" x 19".
Let your imagination run free with a variety of creative effects. Try Toy Camera for photos with a nostalgic, lo-fi feel. The Pop Color effect allows you to transform ordinary portraits and landscapes into colorful, high-contrast works of art. Or make your focal point pop with Partial Color effect. It's fun and easy.
Don't let a not-so-steady hand prevent you from capturing the moment. Optical SteadyShot™ image stabilization with Active Mode compensates for camera shake by countering camera movements in both horizontal and vertical directions. Get sharp, blur-free footage in otherwise unsteady situations, like shooting video while walking.
Get close to the action with this Sony Cyber-shot® DSC-W690 digital camera with 10x optical zoom. Packing 16.1 megapixels, capture high quality photos of all your adventures–plus HD video (720p) in an MP4 format that uploads easily to sites like Facebook® and YouTube™ (records in 29-minute segments). Capture the best of any landscape when you shoot in Sweep Panorama 360 mode–just press the shutter and pan the scene in a sweeping motion to capture expansive 360° photos. And with a generous 3.0" LCD screen, you can comfortably view your photos and videos right away for instant gratification.
The Sony® 10x optical zoom G lens brings distant subjects super close for great outdoors, sports, and travel photos. The compact size makes it easy to take with you in a pocket, purse, or backpack.
A powerful 16.1 megapixel 1/2.3” Super HAD™ CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 16.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13x19”) size, or crop your images and still come away with high resolution shots.
Picture Effect adds a new level of expression to photos, making ordinary landscapes and portraits come to life by heightening mood and emphasizing certain attributes. Select camera models have up to nine different effects. See camera specs for details.
Smile Shutter™ technology captures a smile the moment it happens. Simply press the Smile Shutter™ button and the camera does the rest. You can also select adult and child priority and indicate the degree of Smile Detection sensitivity. Intelligent Scene Recognition can be used together with Smile Shutter™ mode when the Intelligent Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting.
Intelligent Scene Recognition (iSCN) mode automatically detects 33 different types of scenes and selects the appropriate camera settings. iSCN has two modes: Auto and Advanced. In Auto Mode, the camera takes a single shot using the optimal settings. In Advanced Mode, the camera takes a photo with the optimal settings and, if in difficult lighting (low light or back light) immediately takes a second photo with another optimized setting so you can choose which to keep.
Self-Portrait Timer helps take the guesswork out of self-portraits by utilizing Face Detection technology to recognize when your face enters the frame. Once the camera detects your face, it triggers a 2-second timer, and then snaps a picture.
Reach beyond the traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama™ mode. Simply press the shutter button and sweep the camera in the desired direction and the camera continuously shoots at a high speed, then seamlessly stitches the images together with automatic position adjustment to create one stunning panoramic image. Available in wide and up to 360° full circle, the camera can take a variety of panoramic shots. Now capturing wide landscapes is as easy as press and sweep.
Optical SteadyShot™ image stabilization uses a built-in gyro sensor to detect camera shake and automatically shifts the lens to help prevent blur without sacrificing image quality.
Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and white balance to help deliver crisp, properly lit images of family and friends.
Portrait subjects will love the results. Soft Skin mode recognizes skin tones and reduces the appearance of blemishes and wrinkles without affecting the rest of the shot.
Dynamic Range Optimizer (DRO) Standard and Plus uses a sophisticated algorithm to help recover shadows and highlights. The result is more natural images with clearer details that more closely match what your naked eye sees. DRO is particularly effective when shooting backlit portraits or any scene with a dramatic contrast between background and foreground lighting. DRO Plus allows for even greater optimization by analyzing each region of an image and performing additional image processing.
In 720p MP4 movie mode the camera shoots 1280 x 720 high definition movies at 30 fps, a standard format when working with a PC.1 Users will create high quality movies with full use of optical zoom in files small enough to transfer to compatible PC or Mac® computer.4 Once transferred to your computer and connected to the internet, you can effortlessly upload your media to popular photo and video-sharing websites such as Photobucket® and YouTube.TM
Large 3.0” (230K dots) Clear Photo™ LCD displayfeatures sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight.
Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions, faces, and adjusts settings resulting in clear images, faces with natural skin tone and less blur. Take advantage of all the technology without leaving Auto mode. Kids on the playground, landscape shots, a beautiful flower or an indoor birthday party; result in clear images without leaving auto mode.
It’s frustrating to capture the perfect shot, only to review it later and discover subjects blinked during the photo. The Anti-blink function works to help counter blinking and squinting. When the camera is set to Soft Snap, the Anti-blink function captures two images, recording only the photo with less squinting. If a blink is detected in other shooting modes, a warning will be displayed after you take the shot.
Conventional point-and-shoot camera flash shots just don't capture colors the way the eye sees them. Natural Flash controls the white balance of both the background and main subjects.
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