An exceptional Full HD 1080p experience is just the beginning. Edge LED backlit BRAVIA® EX523 Series LCD HDTVs produce a remarkable picture with brilliant color and contrast–all wrapped up in a slim design. However, it's features such as built-in Wi-Fi® that let you break away from the cable box and dial up your favorite online entertainment. Instantly stream hit movies, popular TV shows and the latest music from Qriocity™, Netflix®, Hulu Plus™, YouTube™, Pandora® and many more1. Use the built-in USB input to share photos, videos or your music library.Energy Guide
Experience the next level of picture quality and contrast with Edge LED Backlight technology. Unlike conventional LCD televisions, BRAVIA EX523 Series HDTVs use edge-mounted LEDs to light up the screen and deliver outstanding contrast and dark-scene detail. Other benefits include a thin design that displays sharp images and rich color detail. Other benefits include sharp images, rich color detail and a thin design.
Experience an exceptional, lifelike picture with X-Reality™ Engine. This single chip solution features Sony's Intelligent Image Enhancer which divides the signal into four characteristics including texture, outline, contrast and color, and then optimizes each one individually for more vibrant and detailed images.
Not all smart devices are created equal. Take advantage of built-in Wi-Fi and instantly access thousands of hit movies, TV shows, music choices, online videos and games. New apps are automatically delivered, so your TV is never outdated1. An Android™ and iPhone® smartphone app make it simple to search and discover4. Now that's television redefined.
Take advantage of built-in Wi-Fi and access media files on your TV—all without leaving the couch. This DLNA Certified® HDTV lets you share photos, videos and music on your TV by streaming them from compatible DLNA device like your PC or Playstation®3 system3.
Add a Sony microphone/camera (sold separately) to make video Skype-to-Skype calls and Skype-to-phone calls. Now you can use your TV to connect to friends and family all over the globe with internet voice and video calls2.
All screen images simulated.
Experience brilliant Full HD 1080p picture quality, incredible contrast and sharp, vivid images with the BRAVIA® EX523 Series LED LCD HDTV. Built-in Wi-Fi® lets you easily connect to your home network and stream the widest selection of internet entertainment from Netflix®, YouTube™, Qriocity™, Pandora®, Hulu Plus™ and more1. You'll also enjoy a vibrant picture whether watching Blu-ray Disc™ movies or streaming low-resolution internet video thanks to the X-Reality™ Engine. You can also view photos and videos, or listen to music via the USB input.
Sony Internet TV:
Get instant access to must-have entertainment, including thousands of hit movies, TV shows, music choices, online videos and games.1 Plus get new apps delivered to you automatically, so your selection is never outdated and you are always connected to the best entertainment.
Skype™ Ready: Easily connect to family and friends live on your HDTV wherever they are with Skype! Enjoy free high definition Skype-to–Skype video calls from the comfort of your living room. Simply attach the Sony® compact microphone/camera (CMU-BR100, required, sold separately) and see your friends on the big screen – it’s unlike any experience you could get on a PC. 2
Integrated Wi-Fi®: Conveniently stream entertainment straight from the Internet and from your home network using the built-in Wi-Fi®.1
DLNA® Streaming Access and share photos, videos and music on your TV by streaming them from compatible DLNA® devices like your PC or Playstation®3 system.3
Save energy when you’re not around. The television’s built-in motion sensor has the ability to scan the room and detect movement. If the sensor detects no movement it automatically turns off the picture leaving only sound. After more time and no movement, the TV turns itself off minimizing any unnecessary power draw.
Quick Start & Viewing feature enables this Sony television to go from ‘OFF’ to ‘ON’ 2-3 times faster than previous Sony televisions.
Conveniently operate and control other BRAVIA® Sync™ compatible devices - including BRAVIA® HDTVs, Blu-ray Disc™ Players, surround sound systems, Handycam® camcorders and Cyber-shot® digital still cameras, all with one remote control.
Enjoy a vivid, lifelike picture experience. Sony’s X-Reality engine brings out the best by analyzing each scene so you see sharpened images, and amazing contrast detail.
Download the free Media Remote app and use your iPhone® or Android™ phone as a versatile remote control with full QWERTY keyboard. 4
Enjoy customized picture brightness and save energy without lifting a finger. The built-in Light Sensor automatically adjusts the picture brightness based on the amount of light in the room.
Experience the next level of picture quality and contrast with Sony’s Edge LED Backlight technology. This technology sharpens image contrast giving an amazingly crisp picture you can see. The ultra-thin backlight system allows for a slimmer, sleeker design.
Enjoy an easy-to-use menu that allows you to navigate additional content or adjust the picture settings while watching your favorite program.
Share your photos on the big screen or listen to your favorite music. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device directly to your HDTV's USB input.
We have detected that you do not have the Flash plug-in installed. Flash is a free plug-in that lets your browser display animations and enhanced content.
To begin automatically installing Flash, click the button below.
© 2011 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony, BRAVIA, X-Reality, LightSensor, Cyber-shot, Handycam, Motionflow, OptiContrast, and Qriocity are trademarks of Sony. Blu-ray Disc is a trademark. PlayStation is a trademark of Sony Computer Entertainment Inc. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice. Non-metric weights and measures are approximate and may vary.
Interested in something new?
Explore the latest models now.Shop Now
Sony Rewards is a free loyalty program with many ways to earn, including earning at least 1 point per $1 spent when you shop at Sony Store. To earn points on your purchase, simply log in or join now to link your Sony Rewards account to a Sony Store account. Click here to learn more. You can also log in or enroll to earn points after completing your Sony Store online purchase.