52" BRAVIA XBR10 Series HDTV

Model number:

KDL-52XBR10

Rated 5 out of 5 stars

(Screen size measured diagonally)
Features: Full HD 1080p resolution, Edge Lit LED backlight, 1080p wireless transmission, Motionflow 240Hz, over 1,000,000:1 dynamic contrast ratio, BRAVIA internet video

ADDITIONAL IMAGES:

$ 4499 .99

$4049.99

Earn 4,050 Sony Rewards points on this purchase.

No interest financing available.
Explore your payment options >

Add to Wishlist

Position 1
Overview
Position 2
Features
Position 3
Specifications
Position 4
Gallery
Position 5
Reviews
Position 6
Accessories

Go Wireless

Thanks to the supplied BRAVIA 1080p Wireless media box, you can wirelessly transmit high-definition 1080p quality video and audio from your component boxes to the TV.

BRAVIA 1080p
Flat Panel, Redefined

Featuring an Edge Lit LED backlight, the BRAVIA XBR10 is the thinnest HD television Sony has yet to produce. Designed to deliver unbelievable blacks and brilliant whites, this HDTV also boasts an unbelievably slim form factor and over 1,000,000:1 dynamic contrast ratio which will leave you wondering if the view is nicer with the TV on or off.
Watch Fast Action at Full Speed

Your fast-paced movies, sports and games have never looked clearer thanks to Motionflow™ 240Hz refresh rate. Our most advanced motion processing technology to date delivers an unbelievably smooth, crisp and fluid picture.

Watch Video

Moflow 240Hz
Endless Entertainment

Enjoy free, premium on-demand entertainment directly to your HDTV. Using your in-home broadband connection and BRAVIA HDTV remote control, you can access online content from an ever-growing list of leading providers including Netflix (coming in Fall 2009), Slacker® Radio, YouTube™, Sports Illustrated, Sony Pictures, Sony Music and Epicurious.com.

Netflix, YouTube, Slacker Radio badges
Personalize Your Viewing Experience

Stay in touch with the world and access the latest news, weather, sports, entertainment and more at the touch of a button with BRAVIA Internet Widgets. These small application widgets are located on TV's display and can be positioned to your liking.
Incredible Full HD Picture Quality

From the moment you turn on this XBR10, you'll notice a sharper, more vibrant picture. With BRAVIA Engine™ 3 fully digital video processor, this TV produces breathtaking picture quality with reduced visual noise, enhanced color and overall image detail even on 1080p sources such as PlayStation®3 systems and Blu-ray Disc™ players.

BRAVIA Engine 3

Bringing a whole new meaning to the term flat screen TV, the BRAVIA® XBR10 HDTV is the thinnest LCD television Sony has ever produced. It features an Edge Lit LED backlight combined with over 1,000,000:1 dynamic contrast ratio to deliver incomparable black detail and brilliant whites. The XBR10 also comes with the BRAVIA 1080 wireless transmission system, a separate media box that allows you to wirelessly transmit HD 1080p quality video and audio to the TV. This HD television is also equipped with Motionflow™ 240Hz refresh rate so you can experience unbelievable motion detail and clarity while watching fast-paced scenes. And with integrated BRAVIA internet video and widgets, you can connect to the internet and stream thousands of movies, videos, music and more from a wide variety of leading partners including Netflix (coming Fall 2009), Amazon On Demand, YouTube™ and Slacker® Radio. In addition to BRAVIA Engine™ 3 digital video processor, the XBR10 incorporates advanced power saving features and sports 7 HD inputs.

16:9 Full HD 1080p Resolution Panel (1920x1080

16:9 Full HD 1080p resolution panel (1920x1080) accepts any high definition video signal and renders it with optimum resolution, so you can take full advantage of Blu-ray Disc™ players and Sony® PlayStation®3 entertainment systems that can deliver 1080p content.

Motionflow™ 240Hz technology

Motionflow™ 240Hz technology is Sony’s highest level of motion detail and clarity so you enjoy unprecedented motion detail in sports, movies and games. Motionflow 240Hz technology quadruples the frame rate from the normal 60Hz, resulting in a crisp fluid motion and a natural, realistic viewing experience.

BRAVIA Engine™ 3 fully digital video processor

BRAVIA Engine 3 is the newest fully digital video processor from Sony. It uses a collection of enhanced algorithms to significantly reduce noise, enhance overall image detail, and optimize contrast so every scene produces sharp, vibrant, life-like images.

Networked TV Guide® Interactive Program Guide

Sony has integrated the TV Guide Interactive Program Guide5 into the exclusive xross media bar™ user interface to deliver regularly updated program listings via your existing internet connection.⁴

Favorites Menu function

The Favorites Menu function makes it easy to quickly access your favorite channels and frequently used video inputs.

ATSC™/NTSC tuner with QAM

A built-in ATSC/NTSC tuner with QAM delivers over-the-air digital TV and unencrypted HDTV broadcast signals, as well as traditional analog TV broadcasts.

Bravia 1080 Wireless

Separate Monitor and Media Box allow for line of sight transmission of HD quality video and audio. Now you can enjoy the beauty of your edge-lit LCD without the clutter of home video components in the picture.⁶

BRAVIA® Internet Widgets

Personalize your viewing experience by selecting, positioning, and resizing widgets on your BRAVIA HDTV display. BRAVIA Internet Widgets are small applications that can be accessed with the touch of one button providing you with the latest in news, weather, stock info, and much more on your BRAVIA XBR10-Series.⁸

DLNA® support for photos, music, and video

Compliance with DLNA® (Digital Living Network Alliance) allows BRAVIA® XBR10-Series HDTVs to access digital photos, music, and video from DLNA-enabled PCs and other devices, so you can enjoy your memories with friends and family in the comfort of your living room instead of crowding around a PC.

xross media bar™ menu navigation

The award-winning Sony® xross media bar user interface allows you easily navigate through your favorite photos, music, channels, and connected devices.

Scene Select lets you easily manage your settings

Scene Select makes choosing the appropriate settings for the best HDTV experience easier than ever. Scene Select packages different picture and audio settings based on the type of content you want to view. For example, the "Sports" package configures the perfect picture and audio settings to make you feel like you're right in the stadium. Other packages include "Cinema," "Photo," "Game," and "Music."

Edge Lit LED backlight

Allows for a sleek and slender form factor, and creates an amazing, over 1,000,000:1 dynamic contrast ratio.

BRAVIA™ Internet Video

With BRAVIA Internet Video you can enjoy select premium and free on-demand entertainment directly to your HDTV. Use your in-home broadband connection and the BRAVIA HDTV remote control to access online video, music, and more content from over 20 providers including Amazon Video On Demand, YouTube™, Sports Illustrated, Sony Pictures, Sony Music, Slacker and Epicurious.com.⁴

USB with photos, music, and video

Connect your compatible camera, USB-enabled MP3 player, or USB storage device directly to the HDTV's USB input to view photos on the big screen or listen to music. BRAVIA® XBR10-Series HDTVs also include MPEG2 video file support, so you can go straight from shooting video to screening it over USB.

HD input x 7

Get versatile HD connection options with seven HD inputs. Four HDMI™ inputs (up to 1080/60p capable) let you connect a Sony® PlayStation®3 entertainment system, Blu-ray Disc™ player or any other HDMI-capable equipment and get uncompressed digital video and multi-channel digital audio on a single cable per device.9 An HD combo input, which includes HD component and composite inputs,(1080/60i capable) provide added HD-capable connectivity, and a PC input (HD-15 pin) offers the added versatility of using your HDTV as a computer monitor. ³

BRAVIA® Sync™ capable

BRAVIA Sync capability combines the one-touch access and control functionality of BRAVIA Theatre Sync™ with the ability to control HDMI CEC-enabled Sony® Handycam® camcorders and Cybershot® digital still cameras using the TV's remote and an on-screen display. ²

Exceeds Energy Star 3.0 Guidelines

Sony® XBR-series HDTVs exceed Energy Star 3.0 guidelines for energy efficiency. In addition, they incorporate advanced power saving features such as Light Sensor® technology that adjusts backlight intensity based on ambient room lighting conditions and Dynamic Backlight Control that adjusts backlight intensity based on the brightness of the image on the screen.

Product Specifications

Convenience Features

Auto Photo Mode : Yes (DLNA, USB)
Auto Picture Setting w/ HDMI™ : Game, Graphics, Photo, Cinema
BRAVIA® Sync™ : Yes
BRAVIA® Sync™ Menu Button : Yes (on Remote Control)
Channel Block (with password) : Yes
Channel Jump : Yes
Channel Labels : Yes
Channel Surf : Yes
Control for HDMI™ (HDMI™ CEC) : Yes
Edit Channel Labels : Yes
Favorites : Graphic
Favorites (Simple UI) : Yes
ID-1 Detection : Yes
Info Banner : TV Guide on Screen, PSIP, XDS
Input Skip : Automatic
Internet Radio : Yes
Label Inputs : Yes
Multiple Language Display : English, French, Spanish
On-Screen Clock : Yes
On-Screen Display for External Input : Yes
On-Screen Operating Instructions : Yes
On/Off Timer : Yes
Parental Control : Yes
Picture Adjustments Lock : Yes
Program Block : Yes
Scene Select : Cinema, Sports, Photo, Music, Game, Graphics, General, Auto
Show/Hide Channels : Yes
Sleep Timer : Yes
Start Up BRAVIA® Logo Display : Yes
TV Guide On-Screen : Yes(Gemstar ver.10)
Theatre Mode (Theatre Button) : Yes
Theatre Mode with Cinema Surround : Yes
USB Application(s) : Music Player (mp3), Photo Viewer (jpeg), Video Player (mpeg2 TS)
White Balance : RGB Gain/Bias

Energy Saving & Efficiency

Backlight Off Mode : Yes
Dynamic Backlight Control : Yes
Eco Settings : Yes
Energy Star® compliant : Meets Energy Star® Version 3.0
Estimated Annual Energy Consumption (kWh) : 426kWh
Idle TV Standby : Yes
LightSensor™ Technology : Yes
PC Power Management : Yes
Power Consumption (On Mode) for Energy Star : 230.7Wh
Power Consumption (Standby Mode) for Energy Star : 0.75W
Power Saving Modes : Yes

Inputs and Outputs

AC Power Input : 2 (Rear: Monitor & Media Box)
Analog Audio Input(s) (Total) : 5 (Media Box)
Analog Audio Input(s) for HDMI™ : 1 (Rear) (Media Box)
Audio Out : 1 (Rear) (Media Box)
Component Video (Y/Pb/Pr) Input(s) : 2:Rear (1 common terminal w/composite) (Media Box)
Composite Video Input(s) : 2 (1:Front, 1:Rear common terminal w/compornent) (Media Box)
Digital Audio Output(s) : Optical Digital Output - 1 (Rear) (Media Box)
Ethernet Connection(s) : 1 (Rear) (Media Box)
HDMI™ Connection(s) (Total) : 4 (1 Front/3 Rear) (Media Box)
HDMI™ PC Input : Yes (Media Box)
PC In (D-Sub) + Audio In (Stereo Mini) : 1 (Rear) see owner's manual for supported timings (Media Box)
RF Connection Input(s) : 1 (Rear) (Media Box)
RS-232C Input(s) : Yes (Media Box)
USB 1.1 : 2 (Media Box Rear) for Service only, (Monitor Rear) for Service only
USB 2.0 : 1 (Front) (Media Box)

Network Features

BRAVIA® Internet Video : Yes
BRAVIA® Internet Widgets : Yes
DLNA : Client (Photo), Client (Music), Client (Video), Renderer (Photo), Renderer (Music), Renderer (Video)

Regulation and Standard Compliance

VESA® Hole Spacing Compatible : Yes

Video

Video Signal : 480/60i, 480/60p, 720/60p, 1080/60i, 1080/60p (HDMI™ / Component), 1080/24p (HDMI™ only)

Weights and Measurements

Dimensions (Approx.) : 50 1/8 x 33 1/4 x 12 5/8 in (1271 x 842 x 319 mm) monitor with pedestal; 50 1/8 x 31 1/2 x 2 3/8 in (1271 x 799 x 59 mm) monitor without pedestal
Media Box Dimensions (Approx.) : 17 x 2 3/4 x 11 1/4 in (430 x 68 x 284 mm)
Media Box Weight (Approx.) : 9.0 Ibs. (4.1 kg)
Packaging (Approx.) : 58 x 36 x 11 1/8 in (1471 x 912 x 281 mm)
Weight (Approx.) : 71.4 lbs. (32..4kg) monitor with pedestal; 62.2 lbs. (28.2kg) monitor without pedestal

Audio

Audio Power Output : 20W (10W x2)
Speaker Configuration : Invisible Speaker Box + Tweeter
Speakers (Total) : 4

Display

Aspect Ratio : 16:9
Color Range (u'v') : 92%
Color Range (xy) : 75%
Display Resolution : 1920 x 1080p (Full HD)
Dynamic Contrast Ratio : Over 1,000,000:1
On-Screen Contrast Ratio : 4000:1
Panel Bit : 10-bit
Screen Size (measured diagonally) : 52"
Viewing Angle (Right/Left) : 178° (89/89)
Viewing Angle (Up/Down) : 178° (89/89)

General

Television Type : Flat Panel LCD HDTV

LED

HD Indicator : Yes(Monitor:Amber)

Power

Power Consumption (in Operation) max. : 248W (Media Box & Monitor)
Power Consumption (in Standby) : 0.75W (Media Box & Monitor)
Power Requirements (frequency) : 60Hz
Power Requirements (voltage) : AC 120

Service and Warranty Information

Limited Warranty Term : 18 Months Labor / 18 Months Parts
Online Instruction Manual (Reference Book) : Yes

Video Features

24p True Cinema™ Technology : Yes
3D Comb Filter : Yes
4:3 Default : Yes
Advanced Contrast Enhancer (ACE) : Yes
Auto Wide : Yes
CineMotion® Reverse 3:2 Pulldown Technology : Yes
Deep Color : Yes
Game Mode : Yes
MPEG Noise Reduction : Yes
Motionflow™ Technology : 240Hz
PhotoTV HD : Yes (HDMI™ / Component)
Picture Mode : Vivid, Standard, Custom, Cinema, Sports, Game, Graphics, Photo-Vivid, Photo-Standard, Photo-Original, Photo-Custom
Video Processing : BRAVIA Engine 3™ Technology
Wide Mode : Wide Zoom, Normal, Full (Full1-2 for PC), H Stretch, Zoom

Audio Features

5.1 Channel Audio Out : Yes
5.1ch Through Out (Handycam) : Yes
Alternate Audio (Digital) : Yes
Audio Out : Variable/Fixed
Auto Mute (on no signal) : Yes
Auto SAP : Yes
Dolby® : Dolby® Digital
S-Master : Standard
Sony Original Surround : S-Force
Sound Booster : Yes
Sound Mode : Dynamic, Standard, Clear Voice, Custom
SteadySound® Automatic Volume Control : Yes
Stereo System : MTS
Surround Effect : Sports, Music, Cinema, Game
Voice Zoom : Yes

Display Features

Backlight Type : White LED
Display Device : LCD

General Features

Closed Captions (CC) : Analog, Digital
Demo Mode : Yes
Finish (Surface Color) : Black
Touch Sensor : Yes(Monitor)
XMB : 3D XMB

Measurements (Approx.)

Media Box Dimensions (Approx.) : 17 x 2 3/4 x 11 1/4 in (430 x 68 x 284 mm)

Recycled & Recyclable Materials

Packaging Materials : Recycled Cardboard
Printed Materials : Recycled Paper
Product Materials : Recycled Plastic

TV System

Channel Coverage : VHF: 2-13 UHF: 14-69 CATV (analog): 1-135 CATV (digital) : 1-135
Color System : NTSC 3.58
Number of Tuners (Analog) : 1
Number of Tuners (Digital) : 1(Hybrid)
TV System (Analog) : M
TV System (Digital) : ATSC
Tuner (Cable) : Clear QAM
Tuner (Terrestrial) : ATSC Tuner, NTSC Tuner

Weights (Approx.)

Media Box Weight (Approx.) : 9.0 Ibs. (4.1 kg)

In the Box

AC Power Cord (Separate)
Quick Setup Guide

Remote Control (RM-YD029)
Screws (Screws for Stand)
Warranty Card

Batteries (Type AA x2)
Operating Instructions
Table Top Stand (Separate, Assembly Required)

Product Profile

Support

Find related product support and help in Sony eSupport

Product Warranty

We have detected that you do not have the Flash plug-in installed. Flash is a free plug-in that lets your browser display animations and enhanced content.

To begin automatically installing Flash, click the button below.

Get Flash

Home Theater PowerCenter HTS 950

$149.99

VIEW FOOTNOTES

1. Video quality and picture size will vary depending on your broadband connection speed (we recommend at least 2.5Mbps and 10Mbps for HD content) and the content itself. Select content provided and subject to change. Premium content may require additional fees and/or PC registration.

2. Works with other BRAVIA® Sync™ or Theatre Sync™ labeled home audio/video products when connected via HDMI.

3. High definition viewing is limited to resolutions supported by both the PC and the Sony TV. See Sony TV user's manual and PC documentation for the supported resolutions.

4. See product specifications for power consumption details.

5. Distance will vary depending upon environmental conditions

6. Latency is 3ms, which is well below human perception. Maximum range is 10 meters, and depends on environment.

7. A home network and DLNA compliant PC or server are required

8. Availability may vary by geographic area.

9. HDMI™ cables required (sold separately).

Sony, HDNA, BRAVIA, BRAVIA Engine, BRAVIA Sync, Cybershot, Handycam, Live Color Creation, Motionflow, 24p True Cinema, xross media bar, x.v.Color, and their respective logos are trademarks of Sony. PlayStation is a trademark of Sony Computer Entertainment Inc. HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks of HDMI Licensing LLC. Energy Star and the Energy Star mark are registered U.S. marks. Blu-ray Disc is a trademark. TV Guide is a trademark of TV Guide Magazine Group, Inc. All other trademarks are trademarks of their respective owners.

Features and specifications are subject to change without notice. Non-metric weights and measures are approximate.

Lamp in this product contains mercury. Disposal of these materials may be regulated due to environmental considerations. For disposal or recycling information, please contact your local authorities or the Electronic Industries Alliance (www.eiae.org).