SXRD technology is the latest display technology developed by the legendary television engineers at Sony to meet and exceed the demands of a High Definition image at its full 1080 line resolution. Digitally transmitted High Definition signals can contain over 2 million individual detail points that need to be displayed accurately and rapidly. SXRD displays those 2 million detail points per SXRD panel accurately since the 3 SXRD chips actually contain enough pixels to fully display a 1080 line picture without interlacing it. SXRD technology has the speed to create a smooth, film like image. The SXRD chips have a blistering response time (less than 5ms total rise and fall time), which exceeds the demands of even the most rapidly moving High Definition images. And SXRD creates highly accurate, natural colors because the 3-chip design displays all the colors, all the time.
Designed for maximum versatility, Sony’s Grand WEGA™ line is equipped with a comprehensive range of input interfaces. The HDMI (High-Definition Multimedia Interface) is the first industry-supported, uncompressed, all-digital audio/video interface. HDMI technology supports enhanced or High Definition video, together with multi-channel digital audio to provide matchless image and sound reproduction. A D-Sub 15 input also allows connection to your PC5, allowing you to use your high resolution Grand WEGA TV as a computer monitor.
Leveraging Sony’s TV heritage and engineering expertise, the latest generation of Sony’s exclusive WEGA Engine™ is born. Its fully digital signal-processing path includes video processing functions that are designed to improve overall picture quality. Among the key functions that have been added to the WEGA Engine are:> Green, blue and white color enhancer circuit, which selectively adjusts common natural colors like green, white and blue color levels for a more vivid image, > Digital MPEG Noise Reduction Circuit, which reduces MPEG artifacts such as “block noise” and mosquito noise” caused by compression used in digital broadcasts used to maximize bandwidth.> Digital Contrast Enhancer circuit processes every field automatically selecting out details and optimizing contrast for each scene. Adaptive processing improves the low contrast parts of the picture providing crisp and vivid images with high contrast. The overall result of WEGA Engine has to be seen to be believed.
Advanced Iris Function - The Advanced Iris function is a special Sony function designed to improve contrast expression especially in darker scenes. The Advanced Iris function is enabled by using either one of two modes - Auto and Manual. The Auto Mode has two settings designed to work best with video content such as movies that vary between bright scenes and dark scenes. Auto 1 is for programs that have a wide range of brightness from scene to scene. Auto 2 is for programs that have less variation between brightness levels from scene to scene. The Manual mode is used to help deliver optimum contrast levels under different room lighting conditions. The High mode offers maximum screen brightness and works well when a room is brightly lit. The Medium mode is for average levels of light. And the Low mode offers the maximum amount of contrast and works best under low light conditions. The key benefits are deep blacks and improved brightness and overall contrast.
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Sony, Grand WEGA, Steady Sound, WEGA Engine, Speed Surf, SXRD,CineMotion and DRC are trademarks of Sony. SRS and the SRS symbol, and TruSurround are trademarks of SRS Labs, Inc. This TV incorporates High-Definition Multimedia Interface (HDMI™) technology. HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC. All other trademarks are property of their respective owners.
Features and specifications are subject to change without notice. Non-metric weights and measures are approximate.
Lamp in this product contains mercury. Disposal of these materials may be regulated due to environmental considerations. For disposal or recycling information, please contact your local authorities or the Electronic Industries Alliance (www.eiae.org)
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