Presenting the next evolution of the BRAVIA Engine™...BRAVIA Engine™ PRO. Sony improved on the great benefits of the BRAVIA Engine™ by adding a picture quality enhancement circuit called Digital Reality Creation Multi-function v2.5. DRC-MFv2.5 now has the added ability to process interlace, progressive and even HD video signals and because it has increased processing power over previous DRC-MF circuits, it can do its processing and output them to 1080p with the least amount of conversions avoiding degradation. (Native 1080p input signals are not processed through DRC-MFv2.5.) Add to this the crisp details, outstanding contrast, eye popping colors, and dramatically fine detail reproduction that DRC-MF circuitry is known for. And the best part of all is that DRC-MFv2.5 is user adjustable according to the video source. All of this helps define the reason why people want Sony TVs to begin with - unparalleled picture quality.
Bravia HDTV’s performance have now advanced to the point that the color range can be limited due to limitations in the original video source, rather than the TV. Thanks to the adoption of a newly approved international color standard, xvYCC, which Sony participated in creating, the color space has been greatly expanded. 1.8 times as many natural colors as existing HDTV signals will now be faithfully reproduced. x.v.Color™ is the name Sony has chosen to promote video products that include xvYCC capability. Sony video products such as select Handycam® camcorder models and PlayStation® 3 video gaming consoles that include this capability along with select BRAVIA models are at the core of a complete HD solution designed to offer consumers the advantage from source to display. Colors can now be even more accurately reproduced and appear natural as they are in the natural world.
Decades of television know how allow us to realize that an LCD TV is more than just the panel; it’s actually part of a system. Exceptional picture quality starts with combining carefully chosen components and circuits along with spending hundreds of hours analyzing and adjusting them for optimal picture quality. Among these circuits are the color creation and processing functons. That’s what Live Color Creation is all about. It starts with the BRAVIA Engine™ PRO video processing system, which enhances primary colors and corrects half-tone colors for natural overall color.
Sony uses a dynamic backlighting system called ACE (Advanced Contrast Enhancement) on select BRAVIA TVs. ACE automatically senses the APL (Average Picture Level) of the video signal and adjusts the intensity of the backlight for improved contrast. Among the various methods to measure contrast ratio, Sony uses two. Dynamic Contrast2 is derived from measuring the range of black-white over a period of time. They yield the highest contrast ratios. XBR3-Series televisions have an excellent dynamic contrast ratio of up to 7000:1. Sony also measures BRAVIA televisions with a more stringent method that measures the amount of black-white levels that appear all at once on the screen. This method yields a more real world measurement of 1300:1. You see deep black levels without sacrificing subtle details contained in shadows and other dark areas of the picture.
When it comes to high-definition TV the pinnacle of performance is achieved by using native 1920 x 1080 progressive display panels. Full HD 1920 x 1080 panel resolution with over 2 million pixels (more than twice that of 720p HDTV) is exactly what you need to reproduce the 1080p content that can be delivered by our cutting edge 1080p Blu-ray disc™ player. And working with BRAVIA Engine™ PRO everything from standard definition and high definition is upconverted to 1080p for a picture so real it’s like you’re actually there.
Achieving smooth, natural motion reproduction starts with the right performance characteristics such as the ultra fast panel response times our BRAVIA® HD LCD TVs have. Taking motion performance to the next level requires innovation and expertise. Enter Sony’s Motionflow™ High Frame Rate technology. Motionflow doubles the amount of frames from 60fps to 120fps and does it the right way by using real-time calculation of every single frame of video to create entire new frames of information. The results are spectacular and unlock a new level of motion reproduction. Motion performance is smooth and natural; movies are free of “judder”.
Designed for maximum versatility, Sony’s BRAVIA XBR3-Series LCD TVs are equipped with a comprehensive range of input interfaces. BRAVIA XBR3 Series TVs include (3) HDMI true1080/60p along with YPbPr & PC inputs1 to accommodate a variety of high definition video sources such as a PlayStation® 3 gaming system or a HD capable PC.
There are a lot of ways to define high-definition but BRAVIA Full HD means you’re getting the best resolution that high-definition has to offer consumers. Full HD 1080 means native 1920 x 1080 pixels and 1080p video inputs. Your lifestyle demands the best in high-definition and with BRAVIA Full HD 1080 products you get it.
While it’s great to state that a TV is capable of creating billions of colors it’s a whole lot better when you have a display that can actually display them. That’s the logic behind Sony’s 10-bit processor and 10-bit display. Sony follows 10-bit processing with a true 10-bit panel, allowing 64 times the levels of expression. This means that you will see smoother transitions from color to color and subtle color changes faithfully reproduced versus 8-bit panels.
Sony's TRILUMINOS LED backlight is used to create a pure white light by emitting pure red, green and blue light allowing for the creation of a wider spectrum of color (102% of the NTSC color gamut) and produces colors like you see them in the real world - inviting, vivid and natural.
©2007 Sony Electronics Inc. All rights reserved
Sony, BRAVIA, BRAVIA Engine Pro, XBR, DRC, Speed Surf, MotionFlow, x.v.Color, TRILUMINOS and CineMotion are trademarks of Sony. SRS and the SRS symbol, TruSurround are trademarks of SRS Labs, Inc. Dolby Digital is a registered trademark of Dolby Laboratories. This TV incorporates High-Definition Multimedia Interface (HDMI™) technology. HDMI, the HMDI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC. VESA is a trademark of Video Electronics Standards Association Inc. ATSC is a trademark of Electronic Industries Association. All other trademarks are property of their respective owners.
Features and specifications are subject to change without notice. Non-metric weights and measures are approximate.
Lamp in this product contains mercury. Disposal of these materials may be regulated due to environmental considerations. For disposal or recycling information, please contact your local authorities or the Electronic Industries Alliance (www.eiae.org).
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