DT Carl Zeiss 16-80mm f/3.5-4.5 Zoom Lens

• SAL1680Z

Rated 4.3 out of 5 Stars (18)

Designed specifically for APS-C format cameras, this compact zoom delivers acclaimed Carl Zeiss® optical performance with image quality that rivals the best prime lenses at any focal length.

16mm f/2.8 Fisheye Lens

• SAL16F28

Rated 5.0 out of 5 Stars (5)

This fisheye lens provides an extremely wide 180° angle of view on 35mm full-frame format cameras (110° on APS-C format cameras). Four selectable internal filter settings are provided.

Sony a77 DSLR Camera Body

• SLT-A77V

Rated 4.6 out of 5 Stars (23)

Model Features: 24.3MP, Translucent Mirror Technology™, 12fps, OLED electronic viewfinder, Full HD Movie with AVCHD™, Live View with Phase Detection, 19-point auto focus

Save up to $250 when you bundle with lens and accessory.

70-300mm f/4.5-5.6 Telephoto Lens

• SAL70300G

Rated 5.0 out of 5 Stars (11)

An ED lens element achieves exceptionally low aberration right out to the maximum 300mm focal length, so that your telephoto images benefit from impressive clarity and depth.

32GB Full HD Camcorder with Projector

• HDR-PJ650V

Rated 4.7 out of 5 Stars (3)

Model Highlights: 1920 x 1080 Full HD 24p/60p video, 20.4MP stills, Exmor® R CMOS sensor, 20 lumen projector, HDMI input for projection from external devices, Balanced Optical SteadyShot™ image stabilization

Carl Zeiss Planar T* 50mm f/1.4 Lens

• SAL50F14Z

Rated 5.0 out of 5 Stars (1)

Introducing the long-awaited Sony Carl Zeiss® full-frame, large-aperture, single-focal-length lens with an all-new optical design that sets new standards in resolving power and contrast.

24mm f/1.8 Wide-Angle Prime Lens

• SEL24F18Z

Rated 4.7 out of 5 Stars (9)

This superb Carl Zeiss® prime lens delivers corner-to-corner sharpness with minimum distortion even at the f/1.8 max aperture.

Digital Recording Binoculars - 10x Zoom

• DEV-3

Rated 5.0 out of 5 Stars (2)

The world's first binoculars with HD video recording. Like binoculars and a camcorder rolled into one, capture 3D and 2D Full HD video with high magnification of up to 10x optical zoom.

Sony a77 Camera and 18-135mm Lens

• SLT-A77VM

Rated 5.0 out of 5 Stars (1)

Model Features: 24.3MP, Translucent Mirror Technology™, up to 12 fps, OLED electronic viewfinder, Full HD video, Live View with Phase Detection, 19-point auto focus, 18-135mm f/3.5-5.6 zoom lens

Save up to $200 when you bundle with a lens and memory card. Limited time only.

Alpha NEX-7 with 18-55mm lens

• NEX-7K/B

Rated 4.3 out of 5 Stars (63)

Model Features: 24.3MP, up to 10 fps shooting, AVCHD™ 1080/60p/60i/24p HD movies, APS-C size HD image sensor, Sweep Panorama, Auto HDR, Tru-Finder™ OLED electronic viewfinder, E-mount 18-55mm lens

Save up to $200 when you bundle with lens and accessory.