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(Measured Diagonally)

Sony's top-of-the-line TV for premium picture quality and elegance.
4K UHD TVs now shipping.
Starting at
$4999.99
Brilliant color, Pro-grade detail and a picture as real as life itself.
Starting at

HD brightness and clarity for the living room, bedroom, kitchen or office.
Get a Blu-ray player and two 3D glasses with select models.
Starting at

Stream web content, enjoy vivid clarity—all at a great value.
Save up to $300.
Starting at
See the reactions commercial for 4k Ultra HD TV. (0:58)
TRILUMINOS technology creates incredibly true, natural shades of colors. (1:02)
See why Sony is the leader in 4K. (3:07)
How NFC technology makes connecting your device via Bluetooth fast. (1:02)
Wirelessly mirroring your device's content on your TV made simple. (1:02)
Finding the perfect HDTV for watching sports. (1:02)
Get the smoothest picture with Motionflow technology. (0:39)
Selecting the right HDTV for streaming media. (0:39)
Choosing the best HDTV for gaming. (0:39)
How X-Reality PRO takes it to the next level. (0:46)
See more on TV than ever before with over 8 million individual pixels (3,840 x 2,160) compared to about 2 million (1,920 x 1,080) on your current HDTV1. Advanced picture processing also ensures that each of those pixels displays images with superb brightness and authentic detail. It's the highest resolution picture Sony has ever produced on a TV.
Spoil yourself with the widest color spectrum we've ever offered on a television. Unique to Sony, TRILUMINOS Display technology creates incredibly true, natural shades of colors — just the way you want them. Hard-to-reproduce reds, aqua blues and emerald greens are displayed beautifully, so landscapes and seascapes look more vivid. Faces look better, too, with natural skin tones. It's all thanks to a new TRILUMINOS display that gives images a heightened sense of depth.
Stream beautiful video from your favorite sites like Netflix®, YouTube® and HuluPlus™ with built-in Wi-Fi®5. And connect to even more movies, music and apps by wirelessly mirroring what's on your compatible Android smartphone12. Put simply, if it's on your phone, it's on your TV.
Discover Sony Entertainment NetworkThese aren't the TV speakers you're used to. Unique to Sony TVs, Magnetic Fluid Speaker technology allows a thinner, more efficient loudspeaker that offers faithful reproduction of high-fidelity sound. The front-facing speaker system directs sound right at you with 65 watts of power3. S-Force® Front Surround 3D simulates 5.1 surround sound, with an enlarged sweet spot that everyone in the room can enjoy.
Get the most out of your 4K Ultra HD TV with feature films in true 4K resolution only from Sony. The 4K Media Player (sold separately) comes preloaded with 10 feature films and video shorts. Coming soon — the Sony 4K network video service offering access to a library of 4K movies and TV show titles9.
Learn more about 4KMon - Fri 8:00am - 12:00am (Midnight) ET
Sat - Sun 10:00am - 9:00pm ET