The innovative DSLR that lets you simultaneously focus and shoot both stills and video.Introducing Translucent Mirror Technology
16.2MP, Translucent Mirror Technology
Step up to a revolution in DSLR performance. The α55 features 10 fps continuous shooting, GPS photo tagging, and unrivaled Quick AF performance for stills and HD movies.
Starting at $ 749 .99
14.2MP, Translucent Mirror Technology.
Unlock the creative power of a truly revolutionary DSLR. The α33 features 7 fps continuous shooting and the remarkable precision of Phase Detection auto focus for HD movies.
Starting at $ 649 .99
The possibilities are endless.
Choose your weapon. Each A-mount lens offers a new perspective and another way to make a statement through your photography.
Starting at $ 149 .99
Complete the picture.
Make the most of your next shoot with exclusive α DSLR accessories. Choose from premium cases, stereo microphones, adapters, batteries and more.
Starting at $ 3 .99
The perfect shot comes and goes in the blink of an eye. Equipped with Sony's revolutionary new Translucent Mirror Technology®, the α55 and α33 DSLR cameras capture the decisive moment—with unrivaled speed and precision. And you can enjoy the accuracy of phase-detection auto focus for both stills and Full HD video recording—all while monitoring your shots through the Live View LCD or 1.44 million-dot electronic viewfinder.
Put simply, Translucent Mirror Technology lets the camera focus and shoot simultaneously. Unlike other DSLRs, the mirror in these cameras never moves. This is the world's first DSLR to ever pull off such a feat, eliminating the time needed to raise and lower the mirror. The benefit is blindingly-fast continuous shooting at class-leading speeds of up to 10 fps in Continuous Priority AE mode.
Most DSLR cameras visibly "hunt" for focus, resulting in delayed response and blurry videos. Not these. Quick AF Full HD Movie mode boasts the same fast, precise Phase Detection for movies that you get with stills. It's a decisive advantage for tracking fast–moving subjects and a major benefit of Translucent Mirror Technology®. The large sensor also captures dramatic cinematic defocusing effects that conventional camcorders can't.
Go beyond incredible detail and gorgeous enlargements. Thanks to the APS-C sensor size and Sony Exmor™ APS HD CMOS technology, these cameras achieve phenomenal resolution with no penalty in low-light sensitivity or sensor noise. The α55 and α33 sport 16.2 and 14.2-megapixel sensors, respectively.
You can use the LCD monitor and the Electronic Viewfinder for composing shots. Both provide a what-you-see-is-what-you-get preview of white balance, focus, depth of field, exposure and 100% framing accuracy, plus informative on-screen displays.
With 19.5 times the area of our typical camcorder image sensor, the APS-C sensor makes the difference between amateur and professional-looking video quality. You'll enjoy a killer combination of high resolution, gorgeous blurred backgrounds and low-light performance that really shines.
Get cleaner and sharper nighttime pictures–beyond the capability of traditional cameras–without using flash or a tripod. The camera captures and combines six images in a fraction of a second, reduces blur, minimizes noise and enables extraordinary detail.
Nothing recreates the scene like a panoramic photo. And now you can capture vast, 16:9 vistas in spectacular 3D. As you sweep across the view, the camera records separate right-eye and left-eye images that make landscapes come alive on your 3D television.