The Leader in 4K Entertainment

See the new 4K TVs, now available for pre-order.

Shop Now
Sign up for the latest news.


4K Ultra HD TVs: XBR Series

Sony's top-of-the-line TV for premium picture quality and elegance.

  • 4K Ultra HD – four times the clarity of Full HD 1080p4
  • X-tended Dynamic Range with up to 3x brightness range3
  • More brilliant color than ever with TRILUMINOS display
  • Latest HDMI® support for next gen 4K players & services6

From

$249999

  • 4K Ultra HD TVs: XBR Series
  • Sizes49, 55, 65, 70, 79, 85
  • Color Display TechnologyTRILUMINOS Display
  • Brightness Display TechnologyUp to 3x Brightess with X-tended Dynamic Range Pro
  • LED BacklightFull Array LED or Dynamic Edge LED Available

Full HDTVs: W & R Series

Full HD brightness and clarity for every room in your home.

  • Color, clarity & detail at their best with X-Reality PRO
  • Loud, clear surround sound and dialogue with Clear Audio+
  • Stream HD entertainment wirelessly with built-in Wi-Fi®1
  • TRILUMINOS picture display with more brilliant colors available

From

$49999

  • 2K HD TVs: W & R Series
  • Sizes40, 48, 50, 55, 60, 65, 70
  • Color Display TechnologyTRILUMINOS Display (W950B and W850A Only)
  • Brightness Display TechnologyUp to 2x Brightness with X-tended Dynamic Range (W950B Only)
  • LED BacklightDynamic Edge LED or Edge LED Available

Leading Technologies

Four Times Clearer Picture

4K Ultra HD is four times the resolution of Full HD 1080p1. But with Sony it is so much more. With almost a decade invested in 4K and over 15,000 movie theaters worldwide using Sony 4K Digital Cinema projectors, no one else is more dedicated or experienced at delivering 4K Ultra HD entertainment than Sony. Now the largest collection of 4K feature films and TV episodes for the home is available exclusively for Sony 4K Ultra HD TVs with our 4K Ultra HD Media Player2. Sony’s 4K TVs upscale all of your existing sports, TV shows and even YouTube® clips with the 4K X-Reality PRO picture engine.

Shop 4K Ultra HD TVs Discover why Sony is the leader in 4K

Watch Sony 4K Ultra HD TVs change everything. (0:56)

Future Ready 4K UHD TVs

Sony 4K Ultra HD TVs are ready for the future of 4K entertainment. 2014 models already support the latest HEVC video compression format that will be used in current and upcoming 4K streaming video services like Netflix. No additional update kits are required. Additionally, all Sony 4K UHD TVs support the features defined in HDMI 2.0 like 4K/60p playback, which will support various external media players and will be critical for viewing sports in 4K Ultra HD in the future.

Increased Brightness and Deeper Blacks

View higher peak brightness and deeper blacks than we’ve ever produced before. See a brightness range up to three times brighter than a conventional LED TV without sacrificing black levels using Sony’s exclusive X-tended Dynamic Range PRO technologies3.

Shop TVs with X-tended Dynamic Range

More Brilliant Expanded Color

Spoil yourself with the widest color spectrum we've ever offered on a television. Unique to Sony, TRILUMINOS display technology creates incredibly true, natural shades of colors – just the way you want them. Hard-to-reproduce reds, aqua blues and emerald greens are displayed beautifully, so landscapes and seascapes look more vivid. Faces look better, too, with natural skin tones. It's all thanks to a new TRILUMINOS display that gives images a heightened sense of depth.

Shop TVs with TRILUMINOS Discover Sony's dazzling display technology

See the TRILUMINOS difference. (1:18)

Wedge | Sound That is
Worthy of the Picture

It begins with the physical shape of the TV. The wedge creates extra space at the bottom of the TV for larger speakers. And larger speakers mean richer sound, deeper bass and louder volume, so you’ll hear every hit in a football game and really feel the pounding music in a chase scene. It also maintains a slim profile that works with traditional wall mounts, and the slim, adjustable TV stand accommodates large or small tables.

Shop Wedge TVs

See the sound advantage of the wedge (0:59)

Connected Entertainment

PlayStation® 3 games streamed directly to your TV

Bring the immersive world of PlayStation® directly to your TV with PlayStation Now4. For the first time discover and play PlayStation®3 games – all streamed directly to your TV and played by connecting a DUALSHOCK®3 controller to your TV.

Learn More

4K Ultra HD Content Services

Netflix® provides viewers access to stream select TV shows and films in 4K Ultra HD.

Video Unlimited 4K allows you to rent or purchase from the largest collection of 4K feature films and TV episodes for your home.

500px showcases stunning professional photos from around the world in 4K directly on your TV.

PlayMemories Online makes it easy to view and share your personal photos in 4K.

Movies, Music, Photos & Apps with Built-in Wi-Fi®

Stream beautiful video from your favorite sites like Netflix®, YouTube® and HuluPlus with built-in Wi-Fi®5. Or connect to any of the over 300 services available on the TV6. And connect to even more movies, music and apps by wirelessly mirroring what's on your compatible Android smartphone7. Put simply, if it's on your phone, it's on your TV.

Show Footnotes
  1. 3840x2160 pixels
  2. The Sony 4K Ultra HD Media Player with Video Unlimited 4K service is exclusively compatible with Sony 4K Ultra HD TVs. Ethernet connection required for FMP-X1. Fees may apply for Video Unlimited 4K service. Largest collection for home distribution as of 2/15/14.
  3. Compared to conventional LED TVs.
  4. Anticipated service availability Fall 2014. Broadband internet connection required. Additional purchase and registration required; service not available in all areas. See us.playstation.com/PlayStationNow for details.
  5. Broadband speed of at least 2.5 Mbps recommended for SD services, 10 Mbps for HD, 20Mbps for 4K UHD. Content subject to change and may require fees. Wireless connectivity requires 802.11 home network (802.11n recommended).
  6. Requires smartphone with Wi-Fi® certified Miracast™ technology. Certain formats are not supported.

Sony Customer Care

  • Customer Service

    Call us at 1-877-865-7669

    • My Account
    • Order Tracking
  • Product Support

  • Learn & Share

  • Protection PLUS

    Sony's got you covered. Choose from various Extended Service Plan options at the same time you purchase your Sony products to maximize your coverage.

    Learn more
  • In-Store or In-Home Support

    Regardless of your location, Sony Premium Service Experts can support you. Just call us 24 hours, 7 days a week. If you prefer convenient face-to-face service, we'll come to you.

    Learn more