Sony Cyber-shot W710 Digital Camera | DSC-W731

Cyber-shot Digital Camera W710

Model number: DSC-W710

Model Highlights: 16.1 megapixels, 5x optical zoom, 720p HD Movie mode, creative Picture Effects, Beauty Effects, advanced flash, 360° Sweep Panorama, Optical SteadyShot™ image stabilization

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$89.99

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Position 1 Overview
Position 2 Features
Position 3 Specifications
Position 4 Gallery
Position 5 Reviews
Position 6 Accessories

Satisfyingly simple.

Shoot frame-worthy photos and beautiful HD videos perfect for sharing on Facebook^® or YouTube^™. This powerful, pocket-sized camera makes it a breeze with supremely simple, user-friendly features. Its 16.1MP sensor delivers lovely, high-resolution images while 5x optical zoom makes capturing close-ups a snap. You can even edit pictures straight from the camera with Beauty Effects—adjust skin tones, blot out blemishes, whiten teeth and more. It makes for utterly eye-pleasing portraits.

Pixel power.

With a 16.1MP Super HAD^™ CCD image sensor, capture high-resolution images with superb contrast and clarity down to the finest detail. More pixels means you can enlarge, zoom in and crop your pictures without jeopardizing quality. And with 5x optical zoom, you can zero in on distant details for crisp, clear close-ups—perfect for travel photos and sporting events.

HD movie magic.

Shoot and share HD movies with ease (records in 29-minute segments). In 720p AVI movie mode, you can record 1280 x 720 HD movies at 30 fps for high-quality clips perfect for viewing and editing on your Mac^® or PC, or uploading to sites like Facebook^® and YouTube^™ (internet-connected computer required).

Effortless effects.

Let your imagination run free with a variety of fascinating in-camera effects. Retouch images with professional results with Beauty Effects—enhance skin tone, remove shine and blemishes, whiten teeth and more. If you like retro photographs, you'll love Toy Camera—it gives your pictures a charming lo-fi feel. Transform ordinary photos into colorful works of art with Pop Color, or make your focal point pop with Partial Color effect. It's quick and easy to apply effects, and the results are simply stunning.

Everything is illuminated.

Ever taken a photo of a friend in a dimly-lit room, and had the entire background come out as one blacked-out blur? Frustrating, yes—not to mention less than frame-worthy. The Cyber-shot W710 solves this dilemma with an advanced flash that works harder to light up the entire scene, not just the subjects closest to the camera. It's perfect for large group shots, helping to ensure that everyone comes out light, bright and beautiful.

Panoramic photos up to 360^°.

Use Sweep Panorama mode to get breathtaking panoramic shots of up to 360 degrees. Capture sprawling landscapes and captivating cityscapes by pressing the shutter and sweeping the camera in the desired direction. The camera handles the rest, shooting multiple images at high speeds then seamlessly stitching them together to create one continuous image.

Say goodbye to blur.

Don't let a not-so-steady hand prevent you from capturing the moment. SteadyShot^™ image stabilization compensates for camera shake by countering camera movements in both horizontal and vertical directions. Get sharp, blur-free footage and photos in otherwise unsteady situations, like shooting video while walking.

Get everything you need to shoot fantastic 16.1MP photos and YouTube™ friendly 720p HD videos¹ with this easy-to-use Sony Cyber-shot® DSC-W710 digital camera. Ideal for everyday use, this pocket-sized shooter captures high-resolution images with gorgeous quality. Get close to far-off objects with 5x optical zoom perfect for travel and sports photography. Impress your friends with breathtaking panoramic pictures up to 360°, and take advantage of built-in image stabilization technology for tack-sharp photos and blur-free HD videos¹. What's more, you can edit your shots right from the camera with Beauty Effects—adjust skin tones, remove blemishes or even whiten teeth. Your subjects will love it.

16.1 Megapixel Plus 5x Zoom

A powerful 16.1 megapixel CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 16.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13x19”) size, or crop your images and still come away with high resolution shots. The 5x zoom Sony^® lens helps you get much closer to your subjects.

Beauty Effects

Beauty Effects allows edits to skin tones, skin smoothing, shine removal, eye widening, and teeth whitening. Beauty Effects can be combined to further enhance the image.

SteadyShot™ Image Stabilization

SteadyShot^® image stabilization compensates for camera shake and helps prevent blur through use of digital processing technologies.

2.7” (230K dots) Clear Photo™ LCD display

Generous 2.7” (230K dots) Clear Photo™ LCD display features sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight.

Picture Effect for more expressive photos

Picture Effect adds a new level of expression to photos, making ordinary landscapes and portraits come to life by heightening mood and emphasizing certain attributes.

Sweep Panorama™ mode (up to 360°)

Reach beyond the traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama™ mode. Simply press the shutter button and sweep the camera in the desired direction and the camera continuously shoots at a high speed, then seamlessly stitches the images together with automatic position adjustment to create one stunning panoramic image. Available in wide and up to 360° full circle, the camera can take a variety of panoramic shots. Now capturing wide landscapes is as easy as press and sweep.

Smile Shutter™ technology

Smile Shutter™ technology captures a smile the moment it happens. Simply press the Smile Shutter™ button and the camera does the rest. You can also select adult and child priority and indicate the degree of Smile Detection sensitivity. Intelligent Scene Recognition can now be used together with Smile Shutter™ mode when the Intelligent Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting.

720p AVI Movie Mode

In 720p AVI movie mode the camera shoots 1280 x 720 high definition movies at 30 fps.� Create high quality movies with full use of optical zoom in files small enough to transfer to compatible PC or Mac^® computer. Once transferred to your computer and connected to the internet, you can effortlessly upload your media to popular photo and video-sharing websites such as Photobucket^® and YouTube™.

Advanced Flash illuminates distant subjects

Advanced Flash allows you to shoot bright, beautifully lit photos. The built in flash reaches farther resulting in brighter subjects in dimly lit rooms or outdoors in the evening.

Face Detection technology

Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and white balance to help deliver crisp, properly lit images of family and friends.

Product Specifications

Recording

Media Type : optional “Memory Stick Duo” (No movie recording), optional “Memory Stick PRO Duo” (Mark 2 only for movie recording), optional “Memory Stick PRO-HG Duo”, optional SD Memory Card (Class 4 or higher), optional SDHC Memory Card (Class 4 or higher)
Still Image Mode : JPEG
Still Image Max Effective Resolution : Approx. 16.1 Megapixels
Still Image Size 16:9 : 16:9mode:12M(4,608 x 2,592) / 2M(1,920 x 1,080)
Still Image Size 4:3 : 4:3mode:16M(4,608 x 3,456) / 10M(3,648 x 2,736) / 5M(2,592 x 1,944) / VGA
Panorama Still Image Size : 360(11,520 x 1,080) / Wide(7,152 x 1,080/4,912 x 1,920) / Standard(4,912 x 1,080/3,424 x 1,920)
Video Format : AVI(Motion JPEG)
Video Mode : 1280x720(1,280x720/30fps) / VGA(640x480/30fps) / QVGA(320x240/30fps)
Microphone/Speaker : Mono/mono

LCD Display

LCD Type : 2.7" Clear Photo™ LCD (230K dots)
Brightness Control : 5 (Bright) / 4 / 3 / 2 / 1 (Dark)
Grid Display : Yes (Off / On)

Drive System

Self-timer : Off / 10sec. / 2sec. / portrait1 / portrait2
Shutter Speeds : iAuto (2" - 1/2000) / Program Auto (2" - 1/2000)
Burst Mode : Approx 1 fps at 16.1MP (Maximum 100 shots)

Advanced Features

Sweep Panorama : Sweep Panorama / Sweep Panorama (360)
Face Detection : 8 Faces
Smile Shutter™ technology : Yes
Image Stabilization : SteadyShot™ Image Stabilization
In-Camera Editing : Trimming / Red Eye Correction / Unsharp Masking
Intelligent Auto : Yes
Tracking Focus : Off / Auto
Priority Setting (for Face Detection) : (Auto / off)
Picture Effects : Toy camera / Pop Color / Partial color / Soft High-key

Power

Battery Type : LITHIUM ION NP-BN 3.6V
Battery Capacity : typical: 2.3Wh (630mAh), minimum: 2.2Wh (600mAh)
Power Consumption (in Operation) : Approx. 1.1W
Power Requirements : AC 100V to 240V, 50/60 Hz, 70mAh

Camera

Camera Type : Compact zoom digital camera

Optics/Lens

Lens Type : Sony
Aperture : f 3.2-6.5
Optical Zoom : 5x
Digital Zoom : 20x
Smart Zoom® Technology : 10M: Approx.6.3x /5M: Approx.8.8x / VGA: Approx.36x / 2M: (16:9) Approx12x)
Focal Length (35mm equivalent) : Still 4:3: 28-140mm /Movie 4:3: 28-140mm / Still 16:9: 30-150mm
Minimum Focus Distance : iAuto:AF(W:Approx.10cm(0.33') to Infinity, T:Approx.100cm(3.28') to Infinity) / Program Auto:AF(W:Approx.10cm(0.33') to Infinity, T:Approx.100cm(3.28') to Infinity)

Focus Control

AF Modes : Multi Point AF / Center Weighted AF / Tracking Focus / Face Tracking Focus
AF Illuminator : Auto / Off

Flash

Flash Modes : Auto / Flash On / Long Flash / Slow Synchro / Flash Off / Advanced Flash
Flash Coverage : ISO Auto: Approx.0.5m - 2.7m(Approx. 1 ft. 7 3/4 in. to 8 ft. 10 1/8 in.)(W) / Approx.0.5m - 1.2 m( 1 ft. 7 3/4 in. to 3 ft. 11 in.)(T), ISO3200: up to Approx.5.5 m(Approx.18 ft.)(W) / Approx.2.5 m(8 ft. 2 in.)(T)

Interface

Memory Card Slot : MS Duo and SD/SDHC compatible
SD Output : Composite
USB Port(s) : Multi (AV/USB), Hi-Speed USB (USB2.0)

Imaging Sensor

Imaging Sensor : 1/2.3" Super HAD CCD Sensor
Pixel Gross : 16.4MP
Effective Picture Resolution : 16.1MP

Viewfinder

Type : None

Exposure System

Metering Modes : Multi Pattern / Center Weighted / Spot
Exposure Compensation : Plus / Minus 2.0EV, 1 / 3EV step
Scene Mode(s) : High Sensitivity / Soft snap / Soft Skin / Landscape / Night Portrait / Night Scene / Gourmet / Beach / Snow /Pet mode
ISO : Auto / 100 / 200 / 400 / 800 / 1600 / 3200
White Balance Mode : Auto / Daylight / Cloudy / Fluorescent 1 (White Fluorescent Lighting) / Fluorescent 2 (Natural White Fluorescent Lighting) / Fluorescent 3 (Day White Fluorescent Lighting) / Incandescent / Flash

Convenience Features

Red-Eye Reduction : Auto / On / Off
Erase/Protect : Erase: Single / Select / Folder, Protect: Single / Select
Power Save Mode : Standard / Max / Off

Weights and Measurements

Dimensions (Approx.) : W x H x D: 3 7/8" x 2 1/4" x 13/16" (97mm x 55.1mm x 20mm)
Weight (Approx.) : 4.0 oz. (114g)
Weight(Approx) (Main unit only) : 3.5 oz. (98g)

In the Box

Multi USB Cable

Battery (NP-BN)
Wrist Strap

AC Adaptor (ACUP10C)
Instruction Manual

Product Profile

Support

Find related product support and help in Sony eSupport

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VIEW FOOTNOTES

1. Records in 29 minute segments

© 2013 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony, Cyber-shot, SteadyShot, Smile Shutter, Sweep Panorama, Super HAD and the Sony make.believe logo are trademarks of Sony. Microsoft, Windows, and Windows Vista are trademarks of Microsoft Corporation. Mac is a trademark of Apple, Inc. All other trademarks are trademarks of their respective owners. Features and specifications subject to change without notice.