Sony's A-Series HDTV's easily stand out from conventional rear projection sets with the film-like quality of SXRD technology. In addition, BRAVIA Engine™ EX sharpens the image, enhances contrast and helps provide pleasingly saturated colors. Step up to the Full HD 1080 entertainment experience with the smooth and detailed picture that only Bravia SXRD televisions can deliver.
SXRD technology is the latest display technology developed by the legendary television engineers at Sony to meet and exceed the demands of a High Definition image at its full 1080 line resolution. 6
Designed for maximum versatility, Sony's SXRD A Series line is equipped with a comprehensive range of input interfaces. The HDMI (High-Definition Multimedia Interface™) is the first industry-supported, uncompressed, all-digital audio/video interface. HDMI technology supports enhanced or High Definition video, together with multi-channel digital audio to provide superb image and sound reproduction. A D-Sub 15 input also allows connection to your PC5, allowing you to use your high resolution BRAVIA TV as a computer monitor.
The BRAVIA Engine EX full digital video processing system is based on Sony’s renowned BRAVIA Engine video processing system. It has all of the same functions of BRAVIA Engine plus the added ability to upconvert 480i standard defi nition signals via Digital Reality Creation Multi Function v1.0 technology for a picture with more detail and defi nition.
BRAVIA HDTV's performance has now advanced to the point that the color range can be defined by limitations in the original video source, rather than the TV. Thanks to the adoption of a newly approved international color standard called xvYCC (an option in the HDMI v1.3 spec and which Sony participated in creating), the color space has been greatly expanded. 1.8 times as many natural colors as existing HDTV signals will now be faithfully reproduced. x.v.Color™ is the name Sony has chosen to promote video products that include xvYCC capability. x.v.Color enabled products, such as select Sony Handycam® camcorders, cannow offer more accurate color reproduction and natural colors.
The Advanced Iris function is a special Sony function designed to improve contrast expression especially in darker scenes. The Advanced Iris function is enabled by using either one of two modes - Auto and Manual. The Auto Mode has two settings designed to work best with video content such as movies that vary between bright scenes and dark scenes. Auto 1 is for programs that have a wide range of brightness from scene to scene. Auto 2 is for programs that have less variation between brightness levels from scene to scene. The Manual mode is used to help deliver optimum contrast levels under different room lighting conditions. The High mode offers maximum screen brightness and works well when a room is brightly lit. The Medium mode is for average levels of light. And the Low mode offers the maximum amount of contrast and works best under low light conditions. The key benefits are deep blacks and improved brightness and overall contrast.
Taking motion performance to the next level requires innovation and expertise. Enter Sony's Motionflow™ High Frame Rate technology. Motionflow™ detects the incoming video signal and applies the appropriate processing for optimum motion reproduction. Taking full advantage of film sourced 24fps encoded content available on DVD and Blu-ray Disc, Motionflow™ eliminates the need for 3:2 pulldown and delivers smooth, judder free video, faithfully preserving the integrity of the original film. When 60fps content is detected, Motionflow™ doubles the amount of frames and uses real-time calculation to create a new level of natural motion reproduction. You'll experience movies and sports with a greater sense of realism than ever before.
©2007 Sony Electronics Inc. All rights reserved.
Sony, BRAVIA, BRAVIA Engine, MotionFlow, Speed Surf, SXRD, CineMotion, Theatre Sync, Xross Media Bar, x.v.Color and DRC are trademarks of Sony. This TV incorporates High-Definition Multimedia Interface (HDMI™) technology. HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC. All other trademarks are property of their respective owners.
Features and specifications are subject to change without notice. Non-metric weights and measures are approximate.
Interested in something new?
Explore the latest models now.Shop Now
Sony Rewards is a free loyalty program with many ways to earn, including earning at least 1 point per $1 spent when you shop at Sony Store. To earn points on your purchase, simply log in or join now to link your Sony Rewards account to a Sony Store account. Click here to learn more. You can also log in or enroll to earn points after completing your Sony Store online purchase.