Feel like you're part of the action with the KDL-52XBR7 BRAVIA® XBR® LCD flat panel HDTV. In addition to Full HD 1080p resolution, this HDTV features Motionflow™ 240Hz technology, which quadruples the frame rate of standard HDTVs and provides unprecedented motion detail for a superior viewing experience. It's also outfitted with a powerful BRAVIA Engine™ 2 fully digital video processor that renders stunning images from any resolution. You can even expand your HDTV's capabilities with optional BRAVIA Link modules (sold separately). This HDTV has an Advanced Contrast Enhancer (ACE) dynamic backlight control that produces deep blacks in darker scenes without sacrificing shadow detail. And with the gorgeous piano gloss black finish, it will be the sharpest wall in your home.
16:9 Full HD 1080p resolution panel (1920x1080) accepts any HDTV signal and renders it with optimum resolution, so you can take full advantage of Blu-ray Disc™ players and PlayStation®3 entertainment systems that can deliver 1080p content.
BRAVIA Engine™ 2 fully digital video processor uses a collection of unique Sony® algorithms to significantly reduce noise, enhance overall image detail, and optimize contrast so every scene produces sharp, vibrant, life-like images.
Live Color Creation™ technology works in combination with a special WCG-CCFL backlight to refine colors and deliver a more realistic picture.
24p True Cinema™ mode provides a direct connection to 24p video sources, avoiding conversions and allowing users to enjoy films at their intended 24 fps (frames per second) cinematic picture quality when using a 24p-capable output device, such as a Blu-ray Disc™ player or PlayStation®3 entertainment system.
DLNA® (Digital Living Network Alliance) compliance allows BRAVIA® XBR® 7-Series HDTVs to access digital photos from DLNA-enabled PCs and other devices, so you can enjoy your memories with friends and family in the comfort of your living room instead of crowding around the PC.
Sony® has integrated the TV Guide® Interactive Program Guide into the exclusive Xross Media Bar™ (XMB™) user interface to deliver regularly updated program listings -- with no subscription fees or phone connection required.
A PC input connector (HD-15 pin) allows you to connect your PC (up to 1920x1080p resolution) and use the BRAVIA® XBR® 7-Series HDTV as a computer monitor.
Enjoy the timeless design of the BRAVIA® XBR® 7-Series large screen HDTV as is, or customize it to your tastes with optional speaker grilles available in five designer colors (sold separately).
Expand the functionality of this Sony® HDTV. BRAVIA® Link modules attach to the back of this TV to bring you even more entertainment and connectivity. Choose from: BRAVIA Internet Video Link, BRAVIA DVD Link, BRAVIA Wireless Link and BRAVIA Input Link (all sold separately).
The BRAVIA® XBR® 7-Series HDTV combines a 10-bit processor and 10-bit panel to create and display billions of colors. Using both a 10-bit processor and 10-bit panel allows for 64 times the level of color expression in 8-bit panels, resulting in smoother color transitions and helping to avoid giving the picture a “paint-by-numbers” look.
Dynamic Video Noise Reduction adaptive technology analyzes the motion, sharpness, and brightness of each scene in real time to identify various types of noise and reduce unwanted artifacts without compromising the video signal.
BRAVIA® Sync capability combines the one-touch access and control functionality of BRAVIA® Theatre Sync™ with the ability to control CEC-enabled Sony® Handycam® camcorders using the TV’s remote and an on-screen display.
The Sony® exclusive Xross Media Bar™ (XMB™) is a 2007 Emmy award-winning user interface that offers you a simple and intuitive way to navigate your television’s menus, controls, and user settings.
BRAVIA® XBR® 7-Series LCD HDTVs offer four HDMI™ inputs (up to 1080/60p capable) that transmit uncompressed digital video and multi-channel audio over one cable, as well as two HD component connections (1080/60p capable), giving you the flexibility you need to connect the latest video sources.
The piano gloss black finish and floating glass accent lend BRAVIA® XBR® 7-Series large screen HDTVs a distinctive designer feel.
The Sony® BRAVIA® KDL-52XBR7 gives you unprecedented motion detail in HD programming, movies, sports, and video games thanks to innovative Motionflow™ 240Hz technology. Motionflow™ 240Hz technology quadruples the frame rate of standard HDTVs and inserts three newly created frames in between standard frames, resulting in a crisp fluid motion that makes for a natural and realistic viewing experience.
Advanced Contrast Enhancer circuit (ACE) uses real-time image processing to dynamically improve contrast, resulting in deep blacks in darker scenes, as well as fine details in shadows and other dark areas of the picture for a difference you can truly see.
x.v.Color™ technology takes HDTV color expression to new levels. When connected to x.v.Color capable video sources, such as select Sony® camcorders, BRAVIA® XBR® 7-Series HDTVs can display nearly twice as many (1.8x) viewable colors as the existing RGB color standard, resulting in more natural, life-like images.
The DIGITAL MEDIA PORT connection allows the use of an optional DIGITAL MEDIA PORT cradle to connect digital devices directly to your BRAVIA® HDTV so you can enjoy photos, videos, or music stored on your Sony® Walkman™ player, and other digital devices such as select iPod® players, PCs, and mobile phones.
Bring your photos to life and enjoy highly detailed, Full HD 1920x1080p images with the PhotoTV HD mode. PhotoTV HD fine-tunes settings on your BRAVIA® XBR® 7-Series HDTV, such as sharpness, gradation, and color to display images that more closely match the look of printed photographs.
Favorites and Photo Slideshow functions feature rich 3D graphics that make it easy and fun to quickly access video content and digital photos to share with family and friends -- just use the colorful thumbnail images to access your favorite content. You can also select any of the useful and fun Photo Slideshow effects.
VESA® compatible hole spacing uses an industry-standard mounting hole pattern that can be used with VESA-compliant mounting brackets, taking the guesswork out of selecting the proper hardware for hanging your TV on the wall.
© 2008 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony, HDNA, BRAVIA, BRAVIA Engine, Motionflow, DMEx, 24P True Cinema, x.v.Color, Live Color Creation and their respective logos are trademarks of Sony. Xross Media Bar and XMB are trademarks of Sony and Sony Computer Entertainment Inc. Blu-ray Disc is a trademark. PLAYSTATION is a trademark of Sony Computer Entertainment Inc. HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks of HDMI Licensing LLC. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice. Non-metric weights and measures are approximate.
Lamp in this product contains mercury. Disposal of these materials may be regulated due to environmental considerations. For disposal or recycling information, please contact your local authorities or the Electronic Industries Alliance (www.eiae.org).
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