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  • Sale
    New!
    64.5” (diag) X850B 4K Ultra HD TV
    Item: XBR-65X850B
    4.5

    Model Features: 4K Ultra HD1, Motionflow™ XR 240, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®4, TRILUMINOS™ display, Dynamic Edge LED backlight, HDMI support for next gen 4K players and services3

    In Stock
    $ 2,799.99
    $ 3,999.99

    Special Offers

    • Sony Rewards members can earn 10,000 bonus points on this purchase (a $100 value). Discover Sony Rewards >
    • Free shipping on all orders of $25 and up.
  • Sale
    New!
    69.5” (diag) W850B Premium LED HDTV
    Item: KDL-70W850B
    4.2609

    Model Features: X-Reality™ PRO, Motionflow™ XR 480, iconic design, Clear Audio+ technology, wireless HD entertainment streaming with built-in Wi-Fi®1, customizable shortcuts for quick access to online videos2, plus follow tweets, Skype with friends and watch TV all at once1

    In Stock
    $ 2,099.99
    $ 2,899.99

    Special Offers

    • Free shipping on all orders of $25 and up.
  • Sale
    New!
    64.5” (diag) X900B 4K Ultra HD TV
    Item: XBR-65X900B
    4.6

    Model Features: 4K Ultra HD1, Motionflow™ XR 960, media up-scaled to 4K quality1, 2, iconic design with front speakers, wireless HD streaming with built-in Wi-Fi®5, TRILUMINOS™ display, Dynamic Edge LED with X-tended Dynamic Range3, HDMI support for next gen 4K players and services4

    In Stock
    $ 3,799.99
    $ 4,999.99

    Special Offers

    • Free wireless subwoofer (SWFBR100/B) with purchase. $299.99 value.
    • Sony Rewards members can earn 10,000 bonus points on this purchase (a $100 value). Discover Sony Rewards >
  • Sale
    New!
    65” Class (diag) X950B Flagship 4K Ultra HD TV
    Item: XBR-65X950B
    4.8333

    Model Features: 4K Ultra HD1, Motionflow™ XR 960, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®5, X-tended Dynamic Range PRO with 3x brightness range3, TRILUMINOS™ display, HDMI support for next gen 4K players and services4

    In Stock
    $ 6,999.99
    $ 7,999.99

    Special Offers

    • Sony Rewards members can earn 10,000 bonus points on this purchase (a $100 value). Discover Sony Rewards >
    • Free shipping on all orders of $25 and up.
  • Sale
    New!
    60" (diag.) R510A Series LED HDTV
    Item: KDL-60R510A

    So realistic you might just forget you’re watching TV. Stunning images are produced using our Clear Resolution Enhancer picture engine that allows you to enjoy individual details and textures that are ultra-crisp and oh-so-realistic. There’s also amazing contrast that helps images come alive on screen.

    In Stock
    $ 899.99
    $ 999.99

    Special Offers

    • Free shipping on all orders of $25 and up.
  • Sale
    New!
    32" Class (31.5" diag) R420B Series LED HDTV
    Item: KDL-32R420B

    720p HD clarity, Direct LED, Motionflow™ XR 120, smartphone ready, Clear Resolution Enhancer, USB input, 3 HD inputs

    In Stock
    $ 279.99
    $ 299.99

    Special Offers

    • Free shipping on all orders of $25 and up.
  • Sale
    New!
    48.5” (diag) X850B 4K Ultra HD TV
    Item: XBR-49X850B
    4.5

    Model Features: 4K Ultra HD, Motionflow™ XR 240, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®1, TRILUMINOS™ display, Dynamic Edge LED backlight, HDMI support for next gen 4K players and services3

    In Stock
    $ 1,499.99
    $ 1,999.99

    Special Offers

    • Sony Rewards members can earn 5,000 bonus points on this purchase (a $50 value). Discover Sony Rewards >
    • Free shipping on all orders of $25 and up.
  • Sale
    New!
    50” (diag) W800B Premium LED HDTV
    Item: KDL-50W800B
    4.2653

    Model Features: X-Reality™ PRO, Motionflow™ XR 480, Clear Audio+ technology, wireless HD entertainment streaming with built-in Wi-Fi®1, customizable shortcuts for quick access to online videos2, plus follow tweets, Skype with friends and watch TV all at once1

    In Stock
    $ 999.99
    $ 1,199.99

    Special Offers

    • Free shipping on all orders of $25 and up.
  • Sale
    New!
    64.5” (diag) W950B Ultimate LED HDTV
    Item: KDL-65W950B
    5.0

    Model Features: X-Reality™ PRO, Motionflow™ XR 480, TRILUMINOS™ Display, Dynamic Edge LED, wireless HD entertainment streaming with built-in Wi-Fi®1, iconic design, customizable shortcuts for quick access to online videos2, plus follow tweets, Skype with friends and watch TV all at once1

    In Stock
    $ 2,299.99
    $ 2,799.99

    Special Offers

    • Free shipping on all orders of $25 and up.
  • Sale
    New!
    40” (diag) W600B Series LED HDTV
    Item: KDL-40W600B
    4.4123

    Model Features: X-Reality™ PRO, Motionflow™ XR 240, Clear Audio+ technology, wireless HD entertainment streaming with built-in Wi-Fi®1, customizable shortcuts for quick access to online videos2

    In Stock
    $ 479.99
    $ 499.99

    Special Offers

    • Free shipping on all orders of $25 and up.
  • Sale
    New!
    54.6” (diag) X900B Premium 4K Ultra TV
    Item: XBR-55X900B
    4.7143

    Model Features: 4K Ultra HD1, Motionflow™ XR 960, media up-scaled to 4K quality1, 2, iconic design with front speakers, wireless HD streaming with built-in Wi-Fi®5, TRILUMINOS™ display, Dynamic Edge LED with XDR3, HDMI support for next gen 4K players and services4

    In Stock
    $ 2,799.99
    $ 3,999.99

    Special Offers

    • Free wireless subwoofer (SWFBR100/B) with purchase. $299.99 value.
    • Sony Rewards members can earn 10,000 bonus points on this purchase (a $100 value). Discover Sony Rewards >
  • Sale
    New!
    60” (diag) W630B LED HDTV
    Item: KDL-60W630B
    4.5294

    Model Features: X-Reality™ PRO, Motionflow™ XR 480, Clear Audio+ technology, wireless HD entertainment streaming with built-in Wi-Fi®1, customizable shortcuts for quick access to online videos2

    In Stock
    $ 999.99
    $ 1,549.99

    Special Offers

    • Free shipping on all orders of $25 and up.
  • Sale
    New!
    54.6” (diag) X850B 4K Ultra HD TV
    Item: XBR-55X850B
    4.3714

    Model Features: 4K Ultra HD1, Motionflow™ XR 240, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®4, TRILUMINOS™ display, Dynamic Edge LED backlight, HDMI support for next gen 4K players and services3

    In Stock
    $ 1,799.99
    $ 2,999.99

    Special Offers

    • Sony Rewards members can earn 5,000 bonus points on this purchase (a $50 value). Discover Sony Rewards >
    • Free shipping on all orders of $25 and up.
  • Sale
    New!
    54.6” (diag) W950B Ultimate LED HDTV
    Item: KDL-55W950B
    4.5882

    Model Features: X-Reality™ PRO, Motionflow™ XR 480, TRILUMINOS™ Display, Dynamic Edge LED, wireless HD entertainment streaming with built-in Wi-Fi®2, iconic design, customizable shortcuts for quick access to online videos2, plus follow tweets, Skype with friends and watch TV all at once1

    In Stock
    $ 1,499.99
    $ 2,499.99

    Special Offers

    • Free shipping on all orders of $25 and up.
  • Sale
    New!
    78.6” (diag) X900B Premium 4K Ultra HD TV
    Item: XBR-79X900B
    2.6667

    Model Features: 4K Ultra HD1, Motionflow™ XR 960, media up-scaled to 4K quality1,2, iconic design with front speakers, wireless HD streaming with built-in Wi-Fi®5, TRILUMINOS™ display, Dynamic Edge LED with X-tended Dynamic Range3, HDMI support for next gen 4K players and services4

    In Stock
    $ 7,999.99
    $ 8,999.99

    Special Offers

    • Free wireless subwoofer (SWFBR100/B) with purchase. $299.99 value.
    • Sony Rewards members can earn 10,000 bonus points on this purchase (a $100 value). Discover Sony Rewards >
  • Sale
    New!
    60” (diag) W850B Premium LED HDTV
    Item: KDL-60W850B
    4.6429

    Model Features: X-Reality™ PRO, Motionflow™ XR 480, iconic design, Clear Audio+ technology, wireless HD entertainment streaming with built-in Wi-Fi®1, customizable shortcuts for quick access to online videos2, plus follow tweets, Skype with friends and watch TV all at once1

    In Stock
    $ 1,499.99
    $ 2,299.99

    Special Offers

    • Free shipping on all orders of $25 and up.
  • Sale
    New!
    47.6” (diag) W600B Series LED HDTV
    Item: KDL-48W600B
    4.3291

    Model Features: X-Reality™ PRO, Motionflow™ XR 240, Clear Audio+ technology, wireless HD entertainment streaming with built-in Wi-Fi®1, customizable shortcuts for quick access to online videos2

    In Stock
    $ 599.99
    $ 649.99

    Special Offers

    • Free shipping on all orders of $25 and up.
  • Sale
    New!
    69.5” (diag) X850B 4K Ultra HD TV
    Item: XBR-70X850B
    4.6667

    Model Features: 4K Ultra HD1, Motionflow™ XR 240, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®4, TRILUMINOS™ display, Dynamic Edge LED backlight, HDMI support for next gen 4K players and services3

    In Stock
    $ 3,999.99
    $ 5,499.99

    Special Offers

    • Free 4K Media Player with XBR-70X850B TV purchase.
    • Sony Rewards members can earn 10,000 bonus points on this purchase (a $100 value). Discover Sony Rewards >
  • Sale
    New!
    54.6” (diag) W800B Premium LED HDTV
    Item: KDL-55W800B
    4.8571

    Model Features: X-Reality™ PRO, Motionflow™ XR 480, Clear Audio+ technology, wireless HD entertainment streaming with built-in Wi-Fi®1, customizable shortcuts for quick access to online videos2, plus follow tweets, Skype with friends and watch TV all at once1

    In Stock
    $ 1,299.99
    $ 1,499.99

    Special Offers

    • Free shipping on all orders of $25 and up.
  • New!
    84.6” (diag) X950B Flagship 4K Ultra HD TV
    Item: XBR-85X950B
    4.25

    Model Features: 4K Ultra HD1, Motionflow™ XR 960, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®5, X-tended Dynamic Range PRO with 3x brightness range3, TRILUMINOS™ display, HDMI support for next gen 4K players and services4

    In Stock
    $ 24,999.99

    Special Offers

    • Free VIP consultation and on-stand or on-wall
      installation with purchase. Wall bracket sold separately.
      Please expect a phone call prior to shipment.
      Need help? Call 1-877-295-7669.
    • Free shipping on all orders of $25 and up.
  • Sale
    New!
    40” (diag) R380B Series LED HDTV
    Item: KDL-40R380B

    So realistic you might just forget you’re watching TV. Stunning images are produced using our Clear Resolution Enhancer picture engine that allows you to enjoy individual details and textures that are ultra-crisp and oh-so-realistic. There’s also amazing contrast that helps images come alive on screen.

    In Stock
    $ 329.99
    $ 399.99

    Special Offers

    • Free shipping on all orders of $25 and up.
  • Sale
    60" (diag) R520A Series LED Internet TV
    Item: KDL-60R520A
    4.2759

    (Screen size measured diagonally)
    Features: Full HD 1080p, Edge LED backlight, Motionflow™ XR 240, receiver-less TV for DIRECTV customers, built-in Wi-Fi, wireless mirroring, Clear Resolution Enhancer, smartphone ready

    Out of Stock
    $ 1,399.99
    $ 1,649.99

    Special Offers

    • Free shipping on all orders of $25 and up.