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Featured Digital Cameras

  • Cyber-shot

    Compact point & shoot cameras packed with features to take quality snapshots anywhere. Choose from value, high zoom or waterproof models.

    From $69.99

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  • R Series

    Professional DSLR quality images in a compact size. With Carl Zeiss lens, manual control and available full frame sensor.

    From $449.99

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  • Alpha

    Sony's next generation of DSLR mirrorless cameras and traditional DSLR Alpha cameras give you features like full frame sensors, interchangeable leneses and fast auto-focus.

    From $349.99

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Interchangeable Lenses

Every lens tells a story.

Wide angle, zoom, macro and more – having the right lens for the shot is a crucial part of expressing yourself through photography. With a wide variety interchangeable lenses, you can choose the perfect piece of glass for every composition and shoot with greater freedom and creative control.

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Camera Accessories

Whether you're buying a Cyber-shot, R series, NEX or Alpha DSLR, make sure you outfit your camera with quality Sony accessories. From cases and bags to flash units, batteries and memory cards, capture your subjects looking their best with essential add-ons.

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Full Frame in a Compact Camera

In the RX1 and RX1R, Sony's high-quality 35mm full-frame CMOS sensor captures every detail of your scene with remarkable accuracy. Its 24.3MP resolution (approx.) is ideal for gallery-quality stunning large-format prints. Razor-sharp alignment of the sensor and optical components brings out the full potential of the lens to the very edges of your photos.

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Wi-Fi Sharing + Downloadable Apps

Don't wait days to share great photos with your friends. With Sony cameras featuring built-in Wi-Fi, upload pictures and videos instantly to compatible smartphones and tablets – all without wires2. Get creative with PlayMemories Camera Apps by applying exciting artistic effects or retouching images with professional results, then easily upload your photos to Facebook® or Instagram. And thanks to built-in Wi-Fi, apps download directly to your camera, no cables required2.

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Discover Camera Apps

This Changes Everything

Shoot with unprecedented speed and precision thanks to Sony's revolutionary Translucent Mirror Technology. While traditional DSLRs depend on a reflex mirror to flip up and down with every shot, Sony's award-winning technology changes all that with its fixed-position, translucent mirror design. The result? Minimal hesitation between shots for continuous shooting up to 12 fps complete with phase detection auto focus – plus a smaller, lighter form factor.

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PlayMemories Online

With PlayMemories Online, all of your photos and videos can finally be stored, accessed and neatly organized in one place – regardless which device they were taken with. Enjoy your memories wherever, whenever you want on your smartphone, tablet, computer or TV. All images and video clips are automatically optimized to the screen size they're on2. Create a photo album in 3 easy steps to share with friends and family via email or brighten a loved one's inbox with a personalized postcard – it's easy.

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Half the world uses Sony imaging products. Shouldn't you?

According to market research, Sony is the world's No. 1 manufacturer of image sensors for digital cameras and video recorders*. So, chances are, you've already used a Sony imaging product without even knowing it. But only Sony can combine all of our cutting-edge technologies like Exmor image sensors, BIONZ X image processors and professional-grade G lenses into truly magnificent cameras and camcorders.

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* based on Sony research from April 2012 to March 2013 that shows Sony has a 50% market share

Show Footnotes
  1. As of October 2011.
  2. Requires an active 802.11 Wi-Fi network (802.11n recommended) or PlayMemories Mobile app installed on compatible Android or iOS device. PlayMemories camera apps require download with existing Sony Entertainment Network account. Download available in all countries/areas where Sony Entertainment Network is available.

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  • Protection PLUS

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