- As of October 2011.
- Requires an active 802.11 Wi-Fi network (802.11n recommended) or PlayMemories Mobile™ app installed on compatible Android™ or iOS device. PlayMemories camera apps require download with existing Sony Entertainment Network account. Download available in all countries/areas where Sony Entertainment Network is available.
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On our award-winning mirrorless cameras.
Featured Digital Cameras
Compact point & shoot cameras packed with features to take quality snapshots anywhere. Choose from value, high zoom or waterproof models.
From $79.99Shop Now
Professional DSLR quality images in a compact size. With Carl Zeiss lens, manual control and available full frame sensor.
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Sony's next generation of DSLR mirrorless cameras and traditional DSLR Alpha cameras give you features like full frame sensors, interchangeable leneses and fast auto-focus.
From $349.99Shop Now
Every lens tells a story.
Wide angle, zoom, macro and more – having the right lens for the shot is a crucial part of expressing yourself through photography. With a wide variety interchangeable lenses, you can choose the perfect piece of glass for every composition and shoot with greater freedom and creative control.Shop Interchangeable Lenses
Whether you're buying a Cyber-shot, R series, NEX or Alpha DSLR, make sure you outfit your camera with quality Sony accessories. From cases and bags to flash units, batteries and memory cards, capture your subjects looking their best with essential add-ons.Shop Camera Accessories
Full Frame in a Compact Camera
In the RX1 and RX1R, Sony's high-quality 35mm full-frame CMOS sensor captures every detail of your scene with remarkable accuracy. Its 24.3MP resolution (approx.) is ideal for gallery-quality stunning large-format prints. Razor-sharp alignment of the sensor and optical components brings out the full potential of the lens to the very edges of your photos.Shop RX Series Cameras
Wi-Fi Sharing + Downloadable Apps
Don't wait days to share great photos with your friends. With Sony cameras featuring built-in Wi-Fi, upload pictures and videos instantly to compatible smartphones and tablets – all without wires2. Get creative with PlayMemories Camera Apps™ by applying exciting artistic effects or retouching images with professional results, then easily upload your photos to Facebook® or Instagram. And thanks to built-in Wi-Fi, apps download directly to your camera, no cables required2.Shop All Wi-Fi Models
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This Changes Everything
Shoot with unprecedented speed and precision thanks to Sony's revolutionary Translucent Mirror Technology™. While traditional DSLRs depend on a reflex mirror to flip up and down with every shot, Sony's award-winning technology changes all that with its fixed-position, translucent mirror design. The result? Minimal hesitation between shots for continuous shooting up to 12 fps complete with phase detection auto focus – plus a smaller, lighter form factor.Shop All Alpha Translucent Mirror Cameras
With PlayMemories Online, all of your photos and videos can finally be stored, accessed and neatly organized in one place – regardless which device they were taken with. Enjoy your memories wherever, whenever you want on your smartphone, tablet, computer or TV. All images and video clips are automatically optimized to the screen size they're on2. Create a photo album in 3 easy steps to share with friends and family via email or brighten a loved one's inbox with a personalized postcard – it's easy.Discover PlayMemories
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Sony's got you covered. Choose from various Extended Service Plan options at the same time you purchase your Sony products to maximize your coverage.Learn more
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Lens HoodItem: ALC-SH0011$ 19.99
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