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  • 84.6” (diag) X950B Flagship 4K Ultra HD TV
    Item: XBR-85X950B
    4.25

    Model Features: 4K Ultra HD1, Motionflow™ XR 960, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®5, X-tended Dynamic Range PRO with 3x brightness range3, TRILUMINOS™ display, HDMI support for next gen 4K players and services4

    In Stock
    $ 24,999.99

    Special Offers

    • Free VIP consultation and on-stand or on-wall
      installation with purchase. Wall bracket sold separately.
      Please expect a phone call prior to shipment.
      Need help? Call 1-877-295-7669.
    • Get a PS4 (PS43000366) with purchase ($399.99 value).
  • Sale
    65” Class (diag) X950B Flagship 4K Ultra HD TV
    Item: XBR-65X950B
    4.5

    Model Features: 4K Ultra HD1, Motionflow™ XR 960, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®5, X-tended Dynamic Range PRO with 3x brightness range3, TRILUMINOS™ display, HDMI support for next gen 4K players and services4

    In Stock
    $ 6,999.99
    $ 7,999.99

    Special Offers

    • Get a free Action Cam Mini (HDR-AZ1VR/W) with purchase ($349.99 value).
    • Sony Rewards members can earn 10,000 bonus points on this purchase (a $100 value). Discover Sony Rewards>
  • Sale
    78.6” (diag) X900B Premium 4K Ultra HD TV
    Item: XBR-79X900B
    2.875

    Model Features: 4K Ultra HD1, Motionflow™ XR 960, media up-scaled to 4K quality1,2, iconic design with front speakers, wireless HD streaming with built-in Wi-Fi®5, TRILUMINOS™ display, Dynamic Edge LED with X-tended Dynamic Range3, HDMI support for next gen 4K players and services4

    In Stock
    $ 7,499.99
    $ 8,999.99

    Special Offers

    • Free wireless subwoofer (SWFBR100/B) with purchase. $299.99 value.
    • Get a free Action Cam Mini (HDR-AZ1VR/W) with purchase ($349.99 value).
  • Sale
    64.5” (diag) X900B 4K Ultra HD TV
    Item: XBR-65X900B
    4.75

    Model Features: 4K Ultra HD1, Motionflow™ XR 960, media up-scaled to 4K quality1, 2, iconic design with front speakers, wireless HD streaming with built-in Wi-Fi®5, TRILUMINOS™ display, Dynamic Edge LED with X-tended Dynamic Range3, HDMI support for next gen 4K players and services4

    In Stock
    $ 3,799.99
    $ 4,999.99

    Special Offers

    • Free wireless subwoofer (SWFBR100/B) with purchase. $299.99 value.
    • Get a free Action Cam (HDRAS20/B) with purchase ($179.99 value).
  • Sale
    54.6” (diag) X900B Premium 4K Ultra TV
    Item: XBR-55X900B
    4.4

    Model Features: 4K Ultra HD1, Motionflow™ XR 960, media up-scaled to 4K quality1, 2, iconic design with front speakers, wireless HD streaming with built-in Wi-Fi®5, TRILUMINOS™ display, Dynamic Edge LED with XDR3, HDMI support for next gen 4K players and services4

    In Stock
    $ 2,799.99
    $ 3,999.99

    Special Offers

    • Free wireless subwoofer (SWFBR100/B) with purchase. $299.99 value.
    • Get a free 3D Streaming Blu-ray Disc™ player (BDP-S5200) with purchase ($89.99 value).
  • Sale
    69.5” (diag) X850B 4K Ultra HD TV
    Item: XBR-70X850B
    4.6

    Model Features: 4K Ultra HD1, Motionflow™ XR 240, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®4, TRILUMINOS™ display, Dynamic Edge LED backlight, HDMI support for next gen 4K players and services3

    In Stock
    $ 3,499.99
    $ 5,499.99

    Special Offers

    • Get a free Streaming Blu-ray Disc™ player with 4K up scaling (BDP-S6200) with purchase ($149.99 value).
    • Sony Rewards members can earn 10,000 bonus points on this purchase (a $100 value). Discover Sony Rewards>
  • Sale
    64.5” (diag) X850B 4K Ultra HD TV
    Item: XBR-65X850B
    4.5

    Model Features: 4K Ultra HD1, Motionflow™ XR 240, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®4, TRILUMINOS™ display, Dynamic Edge LED backlight, HDMI support for next gen 4K players and services3

    In Stock
    $ 2,499.99
    $ 3,999.99

    Special Offers

    • Get a free 3D Streaming Blu-ray Disc™ player (BDP-S5200) with purchase ($89.99 value).
    • Sony Rewards members can earn 10,000 bonus points on this purchase (a $100 value). Discover Sony Rewards>
  • Sale
    54.6” (diag) X850B 4K Ultra HD TV
    Item: XBR-55X850B
    4.4545

    Model Features: 4K Ultra HD1, Motionflow™ XR 240, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®4, TRILUMINOS™ display, Dynamic Edge LED backlight, HDMI support for next gen 4K players and services3

    In Stock
    $ 1,499.99
    $ 2,999.99

    Special Offers

    • Get a free Extra Bass Smartphone Headset (MDRXB450AP/B) with purchase ($59.99 value).
    • Sony Rewards members can earn 5,000 bonus points on this purchase (a $50 value). Discover Sony Rewards>
  • Sale
    48.5” (diag) X850B 4K Ultra HD TV
    Item: XBR-49X850B
    4.2667

    Model Features: 4K Ultra HD, Motionflow™ XR 240, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®1, TRILUMINOS™ display, Dynamic Edge LED backlight, HDMI support for next gen 4K players and services3

    In Stock
    $ 1,299.99
    $ 1,999.99

    Special Offers

    • Get a free Extra Bass Smartphone Headset (MDRXB450AP/B) with purchase ($59.99 value).
    • Sony Rewards members can earn 5,000 bonus points on this purchase (a $50 value). Discover Sony Rewards>
  • Sale
    64.5” (diag) W950B Ultimate LED HDTV
    Item: KDL-65W950B
    4.6667

    Model Features: X-Reality™ PRO, Motionflow™ XR 480, TRILUMINOS™ Display, Dynamic Edge LED, wireless HD entertainment streaming with built-in Wi-Fi®1, iconic design, customizable shortcuts for quick access to online videos2, plus follow tweets, Skype with friends and watch TV all at once1

    Backordered
    $ 1,999.99
    $ 2,799.99

    Special Offers

    • Get a free 3D Streaming Blu-ray Disc™ player (BDP-S5200) with purchase ($89.99 value).
    • Sony Rewards members can earn 5,000 bonus points on this purchase (a $50 value). Discover Sony Rewards>
  • Sale
    54.6” (diag) W950B Ultimate LED HDTV
    Item: KDL-55W950B
    4.6364

    Model Features: X-Reality™ PRO, Motionflow™ XR 480, TRILUMINOS™ Display, Dynamic Edge LED, wireless HD entertainment streaming with built-in Wi-Fi®2, iconic design, customizable shortcuts for quick access to online videos2, plus follow tweets, Skype with friends and watch TV all at once1

    In Stock
    $ 1,399.99
    $ 2,499.99

    Special Offers

    • Sony Rewards members can earn 5,000 bonus points on this purchase (a $50 value). Discover Sony Rewards>
    • Get a free Extra Bass Smartphone Headset (MDRXB450AP/B) with purchase ($59.99 value).
  • Sale
    69.5” (diag) W850B Premium LED HDTV
    Item: KDL-70W850B
    4.3462

    Model Features: X-Reality™ PRO, Motionflow™ XR 480, iconic design, Clear Audio+ technology, wireless HD entertainment streaming with built-in Wi-Fi®1, customizable shortcuts for quick access to online videos2, plus follow tweets, Skype with friends and watch TV all at once1

    In Stock
    $ 1,999.99
    $ 2,899.99

    Special Offers

    • Get a free 3D Streaming Blu-ray Disc™ player (BDP-S3200) with purchase ($79.99 value).
    • Free shipping on all orders.
  • Sale
    60” (diag) W850B Premium LED HDTV
    Item: KDL-60W850B
    4.6471

    Model Features: X-Reality™ PRO, Motionflow™ XR 480, iconic design, Clear Audio+ technology, wireless HD entertainment streaming with built-in Wi-Fi®1, customizable shortcuts for quick access to online videos2, plus follow tweets, Skype with friends and watch TV all at once1

    In Stock
    $ 1,399.99
    $ 2,299.99

    Special Offers

    • Get free Headphones (MDRZX310AP/B) with purchase ($39.99 value).
    • Free shipping on all orders.
  • Sale
    54.6” (diag) W800B Premium LED HDTV
    Item: KDL-55W800B
    4.75

    Model Features: X-Reality™ PRO, Motionflow™ XR 480, Clear Audio+ technology, wireless HD entertainment streaming with built-in Wi-Fi®1, customizable shortcuts for quick access to online videos2, plus follow tweets, Skype with friends and watch TV all at once1

    In Stock
    $ 1,299.99
    $ 1,499.99

    Special Offers

    • Get free Headphones (MDRZX310AP/B) with purchase ($39.99 value).
    • Free shipping on all orders.
  • Sale
    50” (diag) W800B Premium LED HDTV
    Item: KDL-50W800B
    4.2632

    Model Features: X-Reality™ PRO, Motionflow™ XR 480, Clear Audio+ technology, wireless HD entertainment streaming with built-in Wi-Fi®1, customizable shortcuts for quick access to online videos2, plus follow tweets, Skype with friends and watch TV all at once1

    In Stock
    $ 999.99
    $ 1,199.99

    Special Offers

    • Get free Headphones (MDRZX310AP/B) with purchase ($39.99 value).
    • Free shipping on all orders.
  • Sale
    60” (diag) W630B LED HDTV
    Item: KDL-60W630B
    4.5161

    Model Features: X-Reality™ PRO, Motionflow™ XR 480, Clear Audio+ technology, wireless HD entertainment streaming with built-in Wi-Fi®1, customizable shortcuts for quick access to online videos2

    In Stock
    $ 1,099.99
    $ 1,549.99

    Special Offers

    • Free shipping on all orders.
  • Sale
    47.6” (diag) W600B Series LED HDTV
    Item: KDL-48W600B
    4.3298

    Model Features: X-Reality™ PRO, Motionflow™ XR 240, Clear Audio+ technology, wireless HD entertainment streaming with built-in Wi-Fi®1, customizable shortcuts for quick access to online videos2

    In Stock
    $ 579.99
    $ 649.99

    Special Offers

    • Free shipping on all orders.
  • Sale
    40” (diag) W600B Series LED HDTV
    Item: KDL-40W600B
    4.4638

    Model Features: X-Reality™ PRO, Motionflow™ XR 240, Clear Audio+ technology, wireless HD entertainment streaming with built-in Wi-Fi®1, customizable shortcuts for quick access to online videos2

    In Stock
    $ 449.99
    $ 499.99

    Special Offers

    • Free shipping on all orders.
  • Sale
    32" Class (31.5" diag) R420B Series LED HDTV
    Item: KDL-32R420B
    4.5217

    720p HD clarity, Direct LED, Motionflow™ XR 120, smartphone ready, Clear Resolution Enhancer, USB input, 3 HD inputs

    In Stock
    $ 279.99
    $ 299.99

    Special Offers

    • Free shipping on all orders.
  • Sale
    New!
    60" (diag.) R510A Series LED HDTV
    Item: KDL-60R510A
    4.6667

    So realistic you might just forget you’re watching TV. Stunning images are produced using our Clear Resolution Enhancer picture engine that allows you to enjoy individual details and textures that are ultra-crisp and oh-so-realistic. There’s also amazing contrast that helps images come alive on screen.

    In Stock
    $ 799.99
    $ 999.99

    Special Offers

    • Free shipping on all orders.
  • Sale
    New!
    32" Class (31.5" diag) R330B Series LED HDTV
    Item: KDL-32R330B
    4.0

    So realistic you might just forget you’re watching TV. Stunning images are produced using our Clear Resolution Enhancer picture engine that allows you to enjoy individual details and textures that are ultra-crisp and oh-so-realistic. There’s also amazing contrast that helps images come alive on screen.

    In Stock
    $ 199.99
    $ 249.99

    Special Offers

    • Free shipping on all orders.
  • Sale
    40” (diag) R380B Series LED HDTV
    Item: KDL-40R380B
    4.1667

    So realistic you might just forget you’re watching TV. Stunning images are produced using our Clear Resolution Enhancer picture engine that allows you to enjoy individual details and textures that are ultra-crisp and oh-so-realistic. There’s also amazing contrast that helps images come alive on screen.

    Out of Stock
    $ 299.99
    $ 399.99

    Special Offers

    • Free shipping on all orders.
  • New!
    40” (diag) W590B Series LED HDTV
    Item: KDL-40W590B
    4.4286

    Introducing a picture so lifelike, it's like looking through a window. Images appear with natural color transitions and each scene in everything you watch shows crisp, clear detail. HD movies, sports, even YouTube® clips and home movies burst off the screen with astonishing detail and color. Sony's X-Reality™ PRO picture engine draws on its extensive reality database to display more color, clarity and detail in every image.

    In Stock
    $ 479.99

    Special Offers

    • Free shipping on all orders.