Never miss a moment.

Save $150 on the ILC-A77M2 and ILC-A77M2Q.

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Gain a new perspective.

Save up to $200 on select lenses.

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Translucent Mirror Technology DSLRs

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  • Alpha a58

    User Friendly Features

    Innovative new features and user-friendly operation enable comfortable, carefree shooting with impressive results.

    From $449.99

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  • Alpha a77

    Feature Packed

    Flawlessly capture fast action and fleeting moments with up to 12 fps continuous shooting — all at full 24.3-megapixel resolution with uninterrupted auto focus.

    From $1099.99

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  • Alpha a99

    Sony's Full Frame Flagship

    Take a major leap forward and capture it all with the 24.3MP effective 35mm full-frame sensor, 14-bit RAW output and a normal sensor range of ISO 100–32000.

    From $2299.99

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The Flagship Alpha a99 DSLR Camera

Details have nowhere to hide.

Sony's new flagship Alpha a99 interchangeable lens camera fully leverages the potential of Translucent Mirror Technology, the 35mm full-frame format and Sony's professional broadcasting technology. Take a major leap forward in quality, performance and handling ease.

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Learn more about Sony's new flagship Alpha a99.

Stay on the cutting edge with an all new Alpha a99. (2:50)

Alpha Lenses

Every lens tells a story.

Wide angle, zoom, macro and more – having the right lens for the shot is a crucial part of expressing yourself through photography. With a wide variety of available A-mount lenses designed specifically for your Alpha DSLR camera, you can choose the perfect piece of glass for every composition and shoot with greater freedom and creative control.

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Alpha DSLR Accessories

Get what it takes.

Make sure you have everything you need to make the most of your Alpha DSLR. Choose from lenses, cases, flashes and more to in order to capture the highest quality images.

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This Changes Everything

Shoot with unprecedented speed and precision thanks to Sony's revolutionary Translucent Mirror Technology. While traditional DSLRs depend on a reflex mirror to flip up and down with every shot, Sony's award-winning technology changes all that with its fixed-position, translucent mirror design. The result? Minimal hesitation between shots for continuous shooting up to 12 fps complete with phase detection auto focus – plus a smaller, lighter form factor.

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  • Learn more about Translucent Mirror DSLR Cameras (1:20)

Best-In-Class Resolution

At 24.3-megapixels, Sony a77 and a65 cameras boast the highest resolution among APS-C DSLR cameras. Capture incredibly-detailed images that make for gorgeous enlargements thanks to an advanced Exmor APS HD CMOS sensor. Each frame captures a massive amount of detail for greatly reduced noise and vibrant images that explode with clarity and richness.

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Full-Frame Brilliance

Capture it all with the 24.3MP effective 35mm full-frame sensor, 14-bit RAW output and a normal sensor range of ISO 100–32000. Add a sophisticated balance of high-resolving power, gradation, and low noise and you're in for a shuttering experience.

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PlayMemories Online

With PlayMemories Online, all of your photos and videos can finally be stored, accessed and neatly organized in one place – regardless which device they were taken with. Enjoy your memories wherever, whenever you want on your smartphone, tablet, computer or TV1. All images and video clips are automatically optimized to the screen size they’re on.

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Half the world uses Sony imaging products. Shouldn't you?

According to market research, Sony is the world's No. 1 manufacturer of image sensors for digital cameras and video recorders*. So, chances are, you've already used a Sony imaging product without even knowing it. But only Sony can combine all of our cutting-edge technologies like Exmor image sensors, BIONZ X image processors and professional-grade G lenses into truly magnificent cameras and camcorders.

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* based on Sony research from April 2012 to March 2013 that shows Sony has a 50% market share

Show footnotes
  1. Requires an active 802.11 Wi-Fi network (802.11n recommended) or PlayMemories Mobile™ app installed on compatible Android™ or iOS device. PlayMemories camera apps require download with existing Sony Entertainment Network account. Download available in all countries/areas where Sony Entertainment Network is available.

Sony Customer Care

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  • Protection PLUS

    Sony's got you covered. Choose from various Extended Service Plan options at the same time you purchase your Sony products to maximize your coverage.

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  • In-Store or In-Home Support

    Regardless of your location, Sony Premium Service Experts can support you. Just call us 24 hours, 7 days a week. If you prefer convenient face-to-face service, we'll come to you.

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