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  • Sale
    84.6” (diag) X950B Flagship 4K Ultra HD TV
    Item: XBR-85X950B
    4.4

    Model Features: 4K Ultra HD1, Motionflow™ XR 960, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®5, X-tended Dynamic Range PRO with 3x brightness range3, TRILUMINOS™ display, HDMI support for next gen 4K players and services4

    In Stock
    $ 19,999.99
    $ 24,999.99

    Special Offers

    • Get a free FMPX10 (4K Ultra HD Media Player) with purchase.
  • Sale
    65” Class (diag) X950B Flagship 4K Ultra HD TV
    Item: XBR-65X950B
    4.7222

    Model Features: 4K Ultra HD1, Motionflow™ XR 960, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®5, X-tended Dynamic Range PRO with 3x brightness range3, TRILUMINOS™ display, HDMI support for next gen 4K players and services4

    In Stock
    $ 5,999.99
    $ 7,999.99

    Special Offers

    • Get a free FMPX10 (4K Ultra HD Media Player) with purchase.
  • Sale
    64.5” (diag) X900B 4K Ultra HD TV
    Item: XBR-65X900B
    4.3714

    Model Features: 4K Ultra HD1, Motionflow™ XR 960, media up-scaled to 4K quality1, 2, iconic design with front speakers, wireless HD streaming with built-in Wi-Fi®5, TRILUMINOS™ display, Dynamic Edge LED with X-tended Dynamic Range3, HDMI support for next gen 4K players and services4

    In Stock
    $ 3,799.99
    $ 4,999.99

    Special Offers

    • Sale
      69.5” (diag) X850B 4K Ultra HD TV
      Item: XBR-70X850B
      4.3214

      Model Features: 4K Ultra HD1, Motionflow™ XR 240, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®4, TRILUMINOS™ display, Dynamic Edge LED backlight, HDMI support for next gen 4K players and services3

      Out of Stock
      $ 2,999.99
      $ 5,499.99

      Special Offers

      • Sale
        64.5” (diag) X850B 4K Ultra HD TV
        Item: XBR-65X850B
        4.5893

        Model Features: 4K Ultra HD1, Motionflow™ XR 240, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®4, TRILUMINOS™ display, Dynamic Edge LED backlight, HDMI support for next gen 4K players and services3

        Out of Stock
        $ 2,299.99
        $ 3,999.99

        Special Offers

        • Sale
          54.6” (diag) X850B 4K Ultra HD TV
          Item: XBR-55X850B
          4.5213

          Model Features: 4K Ultra HD1, Motionflow™ XR 240, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®4, TRILUMINOS™ display, Dynamic Edge LED backlight, HDMI support for next gen 4K players and services3

          Out of Stock
          $ 1,499.99
          $ 2,999.99

          Special Offers

          • Sale
            New!
            55” class (54.6” diag) 4K Ultra HD TV
            Item: XBR-55X850C
            3.6486

            Join the 4K revolution with four times more clarity than HD1. Everything you watch—sports, TV shows, movies—is upscaled for 4K Ultra HD viewing2 and features Sony’s widest color spectrum ever created. Powered by TRILUMINOS™ display technology, true-to-life colors pop with stunning vibrancy.

            In Stock
            $ 1,599.99
            $ 2,599.99

            Special Offers

            • New!
              75” class (74.5” diag) 4K Ultra HDTV
              Item: XBR-75X940C
              4.2

              Revel in gorgeous 4K resolution1, our best-ever contrast and powerful front-facing speakers. All of your HD movies and shows are upscaled to super-clear 4K2. Even 4K streaming is enhanced5. Add in Sony Android TV with apps, voice search and Google Cast4 and it’s our best looking, best sounding and smartest TV ever.

              In Stock
              $ 7,999.99

              Special Offers

              • Sale
                New!
                65” class (64.5” diag) 4K Ultra HD TV
                Item: XBR-65X800B
                4.7143

                Join the 4K revolution with four times more clarity than HD1. Everything you watch—sports, TV shows, movies—is upscaled to 4K Ultra HD2, or stream 4K movies and TV shows from Netflix or Amazon Instant Video.

                In Stock
                $ 1,999.99
                $ 3,499.99

                Special Offers

                • Sale
                  65” class (64.5” diag) 4K Ultra HD TV
                  Item: XBR-65X850C
                  4.25

                  Join the 4K revolution with four times more clarity than HD1. Everything you watch—sports, TV shows, movies—is upscaled for 4K Ultra HD viewing2 and features Sony’s widest color spectrum ever created. Powered by TRILUMINOS™ display technology, true-to-life colors pop with stunning vibrancy.

                  In Stock
                  $ 2,499.99
                  $ 3,999.99

                  Special Offers

                  • Sale
                    New!
                    43” class (42.5” diag) 4K Ultra HD TV
                    Item: XBR-43X830C
                    3.9091

                    Join the 4K revolution with four times more clarity than HD1. Everything you watch—sports, TV shows, movies—is upscaled for 4K Ultra HD viewing2 and features Sony’s widest color spectrum ever created. Powered by TRILUMINOS™ display technology, true-to-life colors pop with stunning vibrancy. There’s even a One-Flick remote boasting a shortcut menu to your favorite videos on YouTube™ and more3.

                    Out of Stock
                    $ 799.99
                    $ 1,599.99

                    Special Offers

                    • Sale
                      75” class (74.5” diag) 4K Ultra HDTV
                      Item: XBR-75X850C
                      4.6667

                      Join the 4K revolution with four times more clarity than HD1. Everything you watch—sports, TV shows, movies—is upscaled for 4K Ultra HD viewing2 and features Sony’s widest color spectrum ever created. Powered by TRILUMINOS™ display technology, true-to-life colors pop with stunning vibrancy.

                      In Stock
                      $ 4,299.99
                      $ 5,999.99

                      Special Offers

                      • Sale
                        New!
                        65” class (64.5” diag) 4K Ultra HD TV
                        Item: XBR-65X930C
                        4.75

                        Revel in gorgeous 4K resolution1, a dramatic combination of color and contrast, and powerful front-facing speakers. All of your HD movies and shows are upscaled to super-clear 4K2. Even 4K streaming is enhanced5. Add in Sony Android TV with apps, voice search and Google Cast4 for an ultimate smart TV experience.

                        In Stock
                        $ 3,999.99
                        $ 5,499.99

                        Special Offers

                        • Sale
                          New!
                          49” class (48.5” diag) 4K Ultra HD TV
                          Item: XBR-49X830C
                          3.7368

                          Join the 4K revolution with four times more clarity than HD1. Everything you watch—sports, TV shows, movies—is upscaled for 4K Ultra HD viewing2 and features Sony’s widest color spectrum ever created. Powered by TRILUMINOS™ display technology, true-to-life colors pop with stunning vibrancy. There’s even a One-Flick remote boasting a shortcut menu to your favorite videos on YouTube™ and more3.

                          In Stock
                          $ 999.99
                          $ 1,999.99

                          Special Offers

                          • Sale
                            55” class (54.6” diag) 4K Ultra HD TV
                            Item: XBR-55X800B
                            4.7273

                            Join the 4K revolution with four times more clarity than HD1. Everything you watch—sports, TV shows, movies—is upscaled to 4K Ultra HD2, or stream 4K movies and TV shows from Netflix or Amazon Instant Video.

                            In Stock
                            $ 1,199.99
                            $ 2,499.99

                            Special Offers

                            • New!
                              55” class (54.6” diag) 4K Ultra HD TV
                              Item: XBR-55X900C
                              2.75

                              Behold the beauty of 4K clarity and brilliant color in our thinnest TV ever. The revolutionary Infinity Screen is virtually frameless and mounts flush to your wall. For ultimate entertainment, you’ll enjoy stunning 4K streaming and upscaling2, 3, plus Google Cast is built-in for seamless smartphone or tablet integration4.

                              In Stock
                              $ 2,499.99

                              Special Offers

                              • Sale
                                78.6” (diag) X900B Premium 4K Ultra HD TV
                                Item: XBR-79X900B
                                3.6923

                                Model Features: 4K Ultra HD1, Motionflow™ XR 960, media up-scaled to 4K quality1,2, iconic design with front speakers, wireless HD streaming with built-in Wi-Fi®5, TRILUMINOS™ display, Dynamic Edge LED with X-tended Dynamic Range3, HDMI support for next gen 4K players and services4

                                In Stock
                                $ 5,499.99
                                $ 8,999.99

                                Special Offers

                                • Get a free FMPX10 (4K Ultra HD Media Player) with purchase.
                              • Sale
                                New!
                                65” class (64.5” diag) 4K Ultra HD TV
                                Item: XBR-65X900C

                                Behold the beauty of 4K clarity and brilliant color in our thinnest TV ever. The revolutionary Infinity Screen is virtually frameless and mounts flush to your wall. For ultimate entertainment, you’ll enjoy stunning 4K streaming and upscaling2, 3, plus Google Cast is built-in for seamless smartphone or tablet integration4.

                                In Stock
                                $ 3,499.99
                                $ 3,999.99

                                Special Offers