Rated 5 out of 5 by Aaed The ultimate picture
This is an excellent TV. The best one I have seen so far as of 2010 in terms of picture quality. The Intelligent LED backlight gives an amazing picture, plus the detail enhance feature gives a very precise detail of the picture. Both dark and bright scenes look amazingly natural. 2D to 3D and Real 3D both give an awesome appearance with this set. Such clarity in just one TV. Worth every penny. A little advice, get a 240hz and 3d enabled HDMI cable. There is a visible difference compared to the 120hz HDMI cable. Not a huge difference, but it's there.
November 3, 2010
Rated 5 out of 5 by pccoder Almost Too Good
First off, I decided to upgrade to this TV from a previous Sony Bravia I had purchased about 5 years ago. I had the older 40 inch Bravia XBR. That was without a doubt the best TV available at the time. Over the years people have shown me 1080p TVs from other vendors and bragged about the quality, etc. and I've thought, "ok, that doesn't look any better than my 720p Sony Bravia".
Well, this TV is a step up that is in one word, mindboggling. We've watched HD TV shows that seem so real that it appears as if we're actually on the set with the actors instead of sitting in our living room watching a TV. It's almost too real!
I watched the first NBA game that was broadcast on ESPN 3D last night. Oh my goodness! There simply aren't words to explain it. Sony continues to deliver the best TVs that you can buy.
I'm fortunate enough to be able to afford Sony products, as they are definitely more costly than the competitors, but if you spend the little extra money you will not be dissapointed.
The Sony Bravia XBR is simply the standard by which all others try to achieve.
December 18, 2010
Rated 5 out of 5 by gbalko I thought I was going to buy a Samsung
I recently decided I was going to purchase a new TV. I went online and spent a lot of time researching everything. It seemed like the Samsung UNC8000 was a well liked set by most reviewers. It is a edge lit LEd set with the added feature of local backlight control.
So I go to BB to look at this set. I'm in a relatively bright area and I see flashlights in the bottom corners. No guessing where the light source is located. I think to myself, "self, how terrible will this look in lower light?" So I go into the Magnolia room and spot the Samsung UNC9000, the flagship. Really beautiful looking set. Turn it on and it is flashlighting also. I ask the guy to turn on the other TV in the room. We are watching Beowolf and the scene goes black. The Samsung turns dark gray with corner flashlights and the other TV goes pitch black. I can't tell the bezel apart from the screen. "Oh my God!", I said, asking what TV I was looking at. Turns out it was the Sony HX909. I didn't remember reading much about it. More about the PQ. Gorgeous is all I can say. The colors were dead on. The trumpet in Beowulf was gold like a trumpet should be. Turn around and it is dull yellow on the Samsung. The dark blacks of the Sony create so much contrast that all you can say is Wow! I really tried to get the Samsung to match the Sony. I lowered the backlighting, made sure it was in cinema mode and that it had its backlight control on. It still looked terrible compared to the Sony. I then tried to make the Sony look bad. I put it in torch mode and there was no flashlighting and it was still pretty impressive.
So I knew I need to research a little more. Turns out what separates this set from the masses is its full array back lighting. Said another way, Most sets use LED lighting along the sides. This allows for cheaper manufacturing costs and thinner profiles with the downside of poor screen uniformity and annoying flashlights and waterfalls of bright light on a dark screen. The backlit sets puts the LEDs in the back behind the display. This adds the benefit of a more uniform appearance and much better black levels. The only downside I have heard of with these is the cost and halos around bright objects on dark backgrounds. I didn't notice any on the Sony. Last year several manufacturers made full array sets. Samsung made the UNB8500, which cnet rated as one of the best sets they ever tested. Now all they make are edgelits. It seems that Sony, LG, and Vizio are the only makers left. Rumor has it that Sony is getting out of the game. Having seen the two technologies side by side, The full arrays are worth every penny. Better get one while you can as it looks like the manufacturers are taking a step backwards in PQ and focusing more on thinner, gadgets, and 3D. I guess that they are too expensive to make and thus hard to market and sell.
I have not seen the Vizio. The LG 9500 IMO is a really nice set but did not have as nice of blacks as the Sony. For the Sony...Televisioninfo.com rates this TV very highly except for its MSRP of $3,500. Cnet also rated it very good, criticizing it for some blue tones on black and also for its price. My set is calibrated (You can get very good settings for free off of AVS forums) and I see no blue tones on black. If you look around you can find this set for $2,300 online, which in my opinion makes the best LED out there at a good value.
November 21, 2010
Rated 5 out of 5 by nanaofthenorth Only TV out there that is worth buying..
We have owned nothing but Sony TV's. We had a Electronic Repair business in the 90's. We had many tube type TV's in for repair. Some looked good when fixed, some not so good. But when we had a Sony come in for repair because the picture looked faded, the tech would use a tube rejuvenating machine and the picture on the Sony TV looked like it was a brand new TV. We were sold on the product, so we have never owned any other brands. We love the Bravia, the picture is fantastic and it is also a computer monitor.
May 3, 2014
Rated 5 out of 5 by goethcasi the price is right
May 9, 2011