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  • Sale
    84.6” (diag) X950B Flagship 4K Ultra HD TV
    Item: XBR-85X950B
    4.25

    Model Features: 4K Ultra HD1, Motionflow™ XR 960, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®5, X-tended Dynamic Range PRO with 3x brightness range3, TRILUMINOS™ display, HDMI support for next gen 4K players and services4

    In Stock
    $ 19,999.99
    $ 24,999.99

    Special Offers

    • Get a free FMPX10 (4K Ultra HD Media Player) with purchase.
  • Sale
    65” Class (diag) X950B Flagship 4K Ultra HD TV
    Item: XBR-65X950B
    4.7222

    Model Features: 4K Ultra HD1, Motionflow™ XR 960, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®5, X-tended Dynamic Range PRO with 3x brightness range3, TRILUMINOS™ display, HDMI support for next gen 4K players and services4

    In Stock
    $ 5,999.99
    $ 7,999.99

    Special Offers

    • Get a free FMPX10 (4K Ultra HD Media Player) with purchase.
  • Sale
    78.6” (diag) X900B Premium 4K Ultra HD TV
    Item: XBR-79X900B
    3.5833

    Model Features: 4K Ultra HD1, Motionflow™ XR 960, media up-scaled to 4K quality1,2, iconic design with front speakers, wireless HD streaming with built-in Wi-Fi®5, TRILUMINOS™ display, Dynamic Edge LED with X-tended Dynamic Range3, HDMI support for next gen 4K players and services4

    In Stock
    $ 5,999.99
    $ 8,999.99

    Special Offers

    • Get a free FMPX10 (4K Ultra HD Media Player) with purchase.
  • Sale
    64.5” (diag) X900B 4K Ultra HD TV
    Item: XBR-65X900B
    4.3714

    Model Features: 4K Ultra HD1, Motionflow™ XR 960, media up-scaled to 4K quality1, 2, iconic design with front speakers, wireless HD streaming with built-in Wi-Fi®5, TRILUMINOS™ display, Dynamic Edge LED with X-tended Dynamic Range3, HDMI support for next gen 4K players and services4

    In Stock
    $ 3,799.99
    $ 4,999.99

    Special Offers

    • Sale
      54.6” (diag) X900B Premium 4K Ultra TV
      Item: XBR-55X900B
      4.2143

      Model Features: 4K Ultra HD1, Motionflow™ XR 960, media up-scaled to 4K quality1, 2, iconic design with front speakers, wireless HD streaming with built-in Wi-Fi®5, TRILUMINOS™ display, Dynamic Edge LED with XDR3, HDMI support for next gen 4K players and services4

      In Stock
      $ 2,799.99
      $ 3,999.99

      Special Offers

      • Sale
        69.5” (diag) X850B 4K Ultra HD TV
        Item: XBR-70X850B
        4.3462

        Model Features: 4K Ultra HD1, Motionflow™ XR 240, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®4, TRILUMINOS™ display, Dynamic Edge LED backlight, HDMI support for next gen 4K players and services3

        Out of Stock
        $ 2,999.99
        $ 5,499.99

        Special Offers

        • Sale
          64.5” (diag) X850B 4K Ultra HD TV
          Item: XBR-65X850B
          4.5946

          Model Features: 4K Ultra HD1, Motionflow™ XR 240, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®4, TRILUMINOS™ display, Dynamic Edge LED backlight, HDMI support for next gen 4K players and services3

          In Stock
          $ 2,299.99
          $ 3,999.99

          Special Offers

          • Sale
            54.6” (diag) X850B 4K Ultra HD TV
            Item: XBR-55X850B
            4.5053

            Model Features: 4K Ultra HD1, Motionflow™ XR 240, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®4, TRILUMINOS™ display, Dynamic Edge LED backlight, HDMI support for next gen 4K players and services3

            In Stock
            $ 1,499.99
            $ 2,999.99

            Special Offers

            • Sale
              New!
              55” class (54.6” diag) 4K Ultra HD TV
              Item: XBR-55X800B
              4.85

              Join the 4K revolution with four times more clarity than HD1. Everything you watch—sports, TV shows, movies—is upscaled to 4K Ultra HD2, or stream 4K movies and TV shows from Netflix or Amazon Instant Video.

              In Stock
              $ 1,299.99
              $ 2,499.99

              Special Offers

              • Sale
                New!
                65” class (64.5” diag) 4K Ultra HD TV
                Item: XBR-65X800B
                4.6923

                Join the 4K revolution with four times more clarity than HD1. Everything you watch—sports, TV shows, movies—is upscaled to 4K Ultra HD2, or stream 4K movies and TV shows from Netflix or Amazon Instant Video.

                In Stock
                $ 1,999.99
                $ 3,499.99

                Special Offers

                • Sale
                  69.5” (diag) W850B Premium LED HDTV
                  Item: KDL-70W850B
                  4.125

                  Model Features: X-Reality™ PRO, Motionflow™ XR 480, iconic design, Clear Audio+ technology, wireless HD entertainment streaming with built-in Wi-Fi®1, customizable shortcuts for quick access to online videos2, plus follow tweets, Skype with friends and watch TV all at once1

                  In Stock
                  $ 1,699.99
                  $ 2,899.99

                  Special Offers

                  • Sale
                    60” (diag) W850B Premium LED HDTV
                    Item: KDL-60W850B
                    4.5938

                    Model Features: X-Reality™ PRO, Motionflow™ XR 480, iconic design, Clear Audio+ technology, wireless HD entertainment streaming with built-in Wi-Fi®1, customizable shortcuts for quick access to online videos2, plus follow tweets, Skype with friends and watch TV all at once1

                    Out of Stock
                    $ 1,099.99
                    $ 2,299.99

                    Special Offers

                    • Sale
                      54.6” (diag) W800B Premium LED HDTV
                      Item: KDL-55W800B
                      4.5161

                      Model Features: X-Reality™ PRO, Motionflow™ XR 480, Clear Audio+ technology, wireless HD entertainment streaming with built-in Wi-Fi®1, customizable shortcuts for quick access to online videos2, plus follow tweets, Skype with friends and watch TV all at once1

                      Out of Stock
                      $ 899.99
                      $ 1,499.99

                      Special Offers

                      • Sale
                        50” (diag) W800B Premium LED HDTV
                        Item: KDL-50W800B
                        4.4045

                        Model Features: X-Reality™ PRO, Motionflow™ XR 480, Clear Audio+ technology, wireless HD entertainment streaming with built-in Wi-Fi®1, customizable shortcuts for quick access to online videos2, plus follow tweets, Skype with friends and watch TV all at once1

                        In Stock
                        $ 699.99
                        $ 1,199.99

                        Special Offers

                        • Sale
                          60” (diag) W630B LED HDTV
                          Item: KDL-60W630B
                          4.5352

                          Model Features: X-Reality™ PRO, Motionflow™ XR 480, Clear Audio+ technology, wireless HD entertainment streaming with built-in Wi-Fi®1, customizable shortcuts for quick access to online videos2

                          In Stock
                          $ 999.99
                          $ 1,549.99

                          Special Offers

                          • Sale
                            47.6” (diag) W600B Series LED HDTV
                            Item: KDL-48W600B
                            4.2721

                            Model Features: X-Reality™ PRO, Motionflow™ XR 240, Clear Audio+ technology, wireless HD entertainment streaming with built-in Wi-Fi®1, customizable shortcuts for quick access to online videos2

                            In Stock
                            $ 599.99
                            $ 649.99

                            Special Offers

                            • Sale
                              40” (diag) W600B Series LED HDTV
                              Item: KDL-40W600B
                              4.4258

                              Model Features: X-Reality™ PRO, Motionflow™ XR 240, Clear Audio+ technology, wireless HD entertainment streaming with built-in Wi-Fi®1, customizable shortcuts for quick access to online videos2

                              In Stock
                              $ 479.99
                              $ 499.99

                              Special Offers

                              • Sale
                                New!
                                75” class (74.5” diag) LED HDTV with Android TV™
                                Item: KDL-75W850C

                                Introducing a picture so lifelike, it's like looking through a window. Images appear with natural color transitions and each scene in everything you watch shows crisp, clear detail. HD movies, sports, even YouTube® clips and home movies burst off the screen with astonishing detail and color. Sony's X-Reality™ PRO picture engine draws on its extensive reality database to display more color, clarity and detail in every image.

                                Backordered
                                $ 2,299.99
                                $ 3,499.99

                                Special Offers

                                • Sale
                                  New!
                                  55” class (54.6” diag) 4K Ultra HD TV
                                  Item: XBR-55X850C
                                  3.8214

                                  Join the 4K revolution with four times more clarity than HD1. Everything you watch—sports, TV shows, movies—is upscaled for 4K Ultra HD viewing2 and features Sony’s widest color spectrum ever created. Powered by TRILUMINOS™ display technology, true-to-life colors pop with stunning vibrancy.

                                  In Stock
                                  $ 1,599.99
                                  $ 2,599.99

                                  Special Offers

                                  • New!
                                    75” class (74.5” diag) 4K Ultra HDTV
                                    Item: XBR-75X940C
                                    4.25

                                    Revel in gorgeous 4K resolution1, our best-ever contrast and powerful front-facing speakers. All of your HD movies and shows are upscaled to super-clear 4K2. Even 4K streaming is enhanced5. Add in Sony Android TV with apps, voice search and Google Cast4 and it’s our best looking, best sounding and smartest TV ever.

                                    In Stock
                                    $ 7,999.99

                                    Special Offers

                                    • Sale
                                      New!
                                      75” class (74.5” diag) 4K Ultra HDTV
                                      Item: XBR-75X850C
                                      5.0

                                      Join the 4K revolution with four times more clarity than HD1. Everything you watch—sports, TV shows, movies—is upscaled for 4K Ultra HD viewing2 and features Sony’s widest color spectrum ever created. Powered by TRILUMINOS™ display technology, true-to-life colors pop with stunning vibrancy.

                                      In Stock
                                      $ 4,499.99
                                      $ 5,999.99

                                      Special Offers

                                      • Sale
                                        New!
                                        43” class (42.5” diag) 4K Ultra HD TV
                                        Item: XBR-43X830C
                                        3.9091

                                        Join the 4K revolution with four times more clarity than HD1. Everything you watch—sports, TV shows, movies—is upscaled for 4K Ultra HD viewing2 and features Sony’s widest color spectrum ever created. Powered by TRILUMINOS™ display technology, true-to-life colors pop with stunning vibrancy. There’s even a One-Flick remote boasting a shortcut menu to your favorite videos on YouTube™ and more3.

                                        Backordered
                                        $ 799.99
                                        $ 1,599.99

                                        Special Offers

                                        • Sale
                                          New!
                                          65” class (64.5” diag) 4K Ultra HD TV
                                          Item: XBR-65X930C
                                          4.8

                                          Revel in gorgeous 4K resolution1, a dramatic combination of color and contrast, and powerful front-facing speakers. All of your HD movies and shows are upscaled to super-clear 4K2. Even 4K streaming is enhanced5. Add in Sony Android TV with apps, voice search and Google Cast4 for an ultimate smart TV experience.

                                          Backordered
                                          $ 3,999.99
                                          $ 5,499.99

                                          Special Offers

                                          • Sale
                                            New!
                                            49” class (48.5” diag) 4K Ultra HD TV
                                            Item: XBR-49X830C
                                            3.3846

                                            Join the 4K revolution with four times more clarity than HD1. Everything you watch—sports, TV shows, movies—is upscaled for 4K Ultra HD viewing2 and features Sony’s widest color spectrum ever created. Powered by TRILUMINOS™ display technology, true-to-life colors pop with stunning vibrancy. There’s even a One-Flick remote boasting a shortcut menu to your favorite videos on YouTube™ and more3.

                                            In Stock
                                            $ 999.99
                                            $ 1,999.99

                                            Special Offers

                                            • Sale
                                              New!
                                              65” class (64.5” diag) 4K Ultra HD TV
                                              Item: XBR-65X850C
                                              4.35

                                              Join the 4K revolution with four times more clarity than HD1. Everything you watch—sports, TV shows, movies—is upscaled for 4K Ultra HD viewing2 and features Sony’s widest color spectrum ever created. Powered by TRILUMINOS™ display technology, true-to-life colors pop with stunning vibrancy.

                                              In Stock
                                              $ 2,599.99
                                              $ 3,999.99

                                              Special Offers

                                              • New!
                                                55” class (54.6” diag) LED HDTV with Android TV™
                                                Item: KDL-55W800C

                                                Introducing a picture so lifelike, it's like looking through a window. Images appear with natural color transitions and each scene in everything you watch shows crisp, clear detail. HD movies, sports, even YouTube® clips and home movies burst off the screen with astonishing detail and color. Sony's X-Reality™ PRO picture engine draws on its extensive reality database to display more color, clarity and detail in every image.

                                                Accepting Pre-Orders Now. Estimated Ship Date 07-10-2015
                                                $ 1,299.99

                                                Special Offers

                                                • New!
                                                  55” class (54.6” diag) 4K Ultra HD TV
                                                  Item: XBR-55X900C

                                                  Behold the beauty of 4K clarity and brilliant color in our thinnest TV ever. The revolutionary Infinity Screen is virtually frameless and mounts flush to your wall. For ultimate entertainment, you’ll enjoy stunning 4K streaming and upscaling2, 3, plus Google Cast is built-in for seamless smartphone or tablet integration4.

                                                  Accepting Pre-Orders Now. Estimated Ship Date 07-10-2015
                                                  $ 2,499.99

                                                  Special Offers

                                                  • Sale
                                                    New!
                                                    48" class (47.6" diag.) Smart LED HDTV
                                                    Item: KDL-48R510C
                                                    4.2857

                                                    Enjoy incredible picture quality and top notch entertainment. This elegantly slim LED TV boasts Full HD 1080p for incredible detail and Edge LED backlighting for boosted contrast. Built-in Wi-Fi® lets you stream HD videos from popular services like Netflix®, YouTube®, and more.

                                                    In Stock
                                                    $ 499.99
                                                    $ 559.99

                                                    Special Offers

                                                    • Sale
                                                      New!
                                                      40" diag. Smart LED HDTV
                                                      Item: KDL-40R510C
                                                      3.75

                                                      Enjoy incredible picture quality and top notch entertainment. This elegantly slim LED TV boasts Full HD 1080p for incredible detail and Edge LED backlighting for boosted contrast. Built-in Wi-Fi® lets you stream HD videos from popular services like Netflix®, YouTube®, and more.

                                                      In Stock
                                                      $ 449.99
                                                      $ 499.99

                                                      Special Offers

                                                      • Sale
                                                        New!
                                                        50” diag. Android LED HDTV
                                                        Item: KDL-50W800C
                                                        3.6429

                                                        Introducing a picture so lifelike, it's like looking through a window. Images appear with natural color transitions and each scene in everything you watch shows crisp, clear detail. HD movies, sports, even YouTube® clips and home movies burst off the screen with astonishing detail and color. Sony's X-Reality™ PRO picture engine draws on its extensive reality database to display more color, clarity and detail in every image.

                                                        In Stock
                                                        $ 799.99
                                                        $ 1,099.99

                                                        Special Offers

                                                        • Sale
                                                          New!
                                                          65” class (64.5” diag) LED HDTV with Android TV™
                                                          Item: KDL-65W850C
                                                          3.6667

                                                          Introducing a picture so lifelike, it's like looking through a window. Images appear with natural color transitions and each scene in everything you watch shows crisp, clear detail. HD movies, sports, even YouTube® clips and home movies burst off the screen with astonishing detail and color. Sony's X-Reality™ PRO picture engine draws on its extensive reality database to display more color, clarity and detail in every image.

                                                          In Stock
                                                          $ 1,499.99
                                                          $ 1,899.99

                                                          Special Offers

                                                          • New!
                                                            65” class (64.5” diag) 4K Ultra HD TV
                                                            Item: XBR-65X900C

                                                            Behold the beauty of 4K clarity and brilliant color in our thinnest TV ever. The revolutionary Infinity Screen is virtually frameless and mounts flush to your wall. For ultimate entertainment, you’ll enjoy stunning 4K streaming and upscaling2, 3, plus Google Cast is built-in for seamless smartphone or tablet integration4.

                                                            Accepting Pre-Orders Now. Estimated Ship Date 07-10-2015
                                                            $ 3,999.99

                                                            Special Offers