- As of October 2011.
- Requires an active 802.11 Wi-Fi network (802.11n recommended) or PlayMemories Mobile™ app installed on compatible Android™ or iOS device. PlayMemories camera apps require download with existing Sony Entertainment Network account. Download available in all countries/areas where Sony Entertainment Network is available.
Introducing the a5100 mirrorless camera.
Catch and share every instant, instantly.Shop Now
Gain a new perspective.
Save up to $150 on lenses.Shop Now
Save up to 10% in our Student Store. Discount also now available on Accidental Damage + Service Plan, for a limited time.
Alpha Mirrorless CamerasShop All
Easy to Use, plus Wi-Fi
An intuitive, feature-filled 20.1MP camera that captures gorgeous, detailed images with ease.
From $449.99Shop Now
Up to 10fps, plus Wi-Fi
With built-in Wi-Fi, shoot and share hi res photos and even download camera apps – to expand your photo creativity.
From $349.99Shop Now
Fast with DSLR Controls & WiFi
Raise your photography to the next level with a 24.3MP APS HD sensor, an OLED viewfinder, built-in Wi-Fi®, plus the world's fastest auto focus6.
From $599.99Shop Now
Best in Class, Full Frame
The world's lightest interchangeable lens Full Frame Camera with up to 36.4MP, OLED viewfinder, Full HD video and Wi-Fi sharing.
From $1,699.99Shop Now
a7 Series Cameras
A new frame of mind.
No other full frame, interchangeable-lens mirrorless camera is this light or this portable. Up to 36.4MP of rich detail. A true-to-life 2.4 million dot OLED viewfinder. Wi-Fi® sharing and an expandable shoe system. It's all the full-frame performance you ever wanted from a conventional DSLR, but in a compact size that will change your perspective entirely.
a6000 Mirrorless Camera
The evolution of DSLR.
Want a camera that fits in your pocket or purse, yet offers the quality and performance of a conventional DSLR? The mirrorless a6000 is it – complete with a massive 24.3MP Exmor APS HD CMOS sensor, OLED electronic viewfinder and WiFi and NFC technology.Shop a6000 Cameras
Alpha Camera Accessories
Whether you're a professional or just a photo enthusiast, Sony offers a full system of accessories, like lenses, flashes or microphones, to help you capture your subjects looking their best.
Mini Body, Mega Sensor
The bigger the sensor, the better the picture. Experience the innovative features, quality and performance of a traditional DSLR in half the size and half the weight with Sony Alpha Mirrorless cameras. From APS-C to Full Frame sensors, capture stunning and detailed images even in low light.Shop Mirrorless Cameras
Wide angle, zoom, macro and more – having the right lens for your shot is a crucial part of photography. With a wide variety of interchangeable E-mount lenses, you'll find the perfect piece of glass for every composition and shoot with greater freedom and creative control. In addition to APS-C and Full Frame E-mount lenses options, optional adapters (sold separately) let you use the full range of Sony A-mount lenses.
Brilliant HD Recording
Capture your memories in high definition. Select Alpha mirrorless cameras allow for Full HD 1920x1080/60p video quality that is worthy of a movie theater films.
Wi-Fi Sharing + Downloadable Apps
No need to wait to share great photos with your friends. With select Alpha cameras featuring built-in Wi-Fi, you can upload pictures instantly to compatible smartphones and tablets – all without wires2. Plus, get creative with PlayMemories Camera Apps™ by applying exciting artistic effects or retouching images with professional results, then easily upload your photos to Facebook®. And thanks to built-in Wi-Fi, apps can be download directly to your camera with no cables required2.
Control at your fingertips
Just like conventional DSLR cameras, a simple turn-and-click control wheel and a pair of soft keys help take the complexity out of photography making Alpha mirrorless cameras elegant, uncluttered and intuitive. It's the quickest way to dial in high quality results with ease. Plus, with a built-in OLED viewfinder available on select models, you can see changes in real time.
With PlayMemories Online, all of your photos and videos can finally be stored, accessed and neatly organized in one place – regardless which device they were taken with. Enjoy your memories wherever, whenever you want on your smartphone, tablet, computer or TV2. All images and video clips are automatically optimized to the screen size they're on. Create a photo album in 3 easy steps to share with friends and family via email or brighten a loved one's inbox with a personalized postcard – it's easy.Discover PlayMemories
Half the world uses Sony imaging products. Shouldn't you?
According to market research, Sony is the world's No. 1 manufacturer of image sensors for digital cameras and video recorders*. So, chances are, you've already used a Sony imaging product without even knowing it. But only Sony can combine all of our cutting-edge technologies like Exmor image sensors, BIONZ X image processors and professional-grade G lenses into truly magnificent cameras and camcorders.Learn More
* based on Sony research from April 2012 to March 2013 that shows Sony has a 50% market share
Sony Customer Care
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